The Entry Point for Marketing Skills DevelopmentOpportunities for GCE N-Level Graduates- Digital Marketing Strategy, Search Engine Optimisation and Social Media Marketing

As the Best Private Education Institution for Marketing1, we constantly strive to deliver the best Digital Marketing programmes as the demand for skilled Digital Marketers continues to grow.

That is why we developed these Digital Marketing certification courses to help GCE N-level graduates get ahead with the latest skills and certifications needed towork towards a career in the digital space.

The Future is in Digital Marketing!

DIGITAL MARKETING SKILLS DEVELOPMENT AND CERTIFICATION ROADMAP

1 Kaplan Higher Education Academy was awarded the Best Private Education Institution for Marketing and Psychology in the JobsCentral Learning (T.E.D.) Awards 2017.2 Students are required to pass the AdWords Fundamentals Exam first to attain this certification. And to maintain the AdWords certification, you will need to pass at least (1) the AdWords Fundamentals exam and (2) Search Advertising exam (a total of at least 2 passing exam scores at any given time). For example, if you pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you will need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords Search certification.

DIGITAL MARKETINGSKILLS I

DIGITAL MARKETINGSKILLS II

STEP 1:BUILD KNOWLEDGE

Learn the right things to get your foundation right. Digital Marketing Skills I is recommended for anyone without any Digital Marketing experience.

Course Description Course Description

This course helps to build up introductory knowledge and skills on Digital Marketing. It covers on fundamental knowledge such as Digital Marketing strategy, Inbound Marketing and even Search Engine Optimisation.

This course aims to enhance students marketing skills on popular platforms such as Google AdWords, Facebook and Instagram. Students will also learn how to interpret their website performance on the Google Analytics system.

Duration Duration32 hours(4 Days) 32 hours (4 Days)Course Outline Course Outline

1. Digital Marketing Strategy • How Marketing has Changed • The Role of Marketing in Business • Overview of Traditional Marketing Channels • The Role of Digital Advertising • The Role of Search Marketing • The Role of Email Marketing • The Role of Social Media • The Role of Inbound Marketing • The Role of User Experience • The Role of Marketing Analytics 2. Inbound Marketing • Essentials of Effective Inbound Marketing • Taking Your Sales Process Inbound • The Pillars of Delight 3. Email Marketing • Sending the Right Email to the Right Person • The Power of Marketing • Contact Management and Segmentation 4. Search Engine Optimization • Optimizing Your Website for Search Engines • Creating Content with a Purpose • The Fundamentals of Blogging • Amplifying Your Content with Social Media 5. User Experience & Design • Enticing Clicks with Calls-to-Action • The Anatomy of a Landing Page • Guiding the Next Step with Thank You Pages • Email Design & Functionality

1. Social Media Marketing • Facebook Brand Best Practices • Introduction to Facebook Pages • Creating a Facebook Page • Facebook Terminology • Creative Best Practices • Direct Response Best Practices • Direct Response Measurement Solutions • Audience Insights 2. Advertising Fundamentals • Introduction to AdWords • Campaign Management • Measurement and optimization 3. Search Advertising • Search Advertising Overview • Set up Search Camapigns • Search ad formats • Determine Search bid & budget • Managing Search campaigns • Measuring Search campaigns • Monitoring Search campaigns • Optimize Search campaigns 4. Web Analytics • Digital Analytics Fundamentals • Google Analytics Platform Principles • Ecommerce Analytics • Mobile App Analytics Fundamentals • Google Tag Manager Fundamentals

STEP 2:PASS EXAMINATIONS Pass these examinations to earn certifications.

Examination Name Examination Name Examination Name

1 certification examination in class (HubSpot Academy Inbound certification examination)

1 certification examination in class (Google AdWords Fundamentals examination)

1 certification examination in class (Google AdWords Search Advertising examination)

Examination Format Examination Format Examination FormatMultiple Choice Questions Multiple Choice Questions Multiple Choice Questions

STEP 3:EARN CERTIFICATIONS These certifications validate your skills to employers.

Certification CertificationAfter passing the examination, students will be HubSpot Academy Inbound Certified (Valid for 12 months).

After passing these two examinations, students will be Google AdWords Search Certified (Valid for 12 months)2.

GCE N-LEVEL

Digital Marketing Skills I

Digital Marketing Skills II

GCE N-LEVEL

Digital Marketing Skills I

Digital Marketing Skills II

Our Digital Marketing certification courses can help you gain access to a vast world of Digital Marketing practical knowledge and opportunities.

For a fraction of time and money, our certifications awarded by leading players in the industry can help you start a new career in Digital Marketing and stay ahead of the curve with the latest tools and tactics commonly used by Digital Marketers today.

THE DOOR TO A WIDER OPPORTUNITIES

OVERVIEW OF STUDY PATHWAY

1Awarded to Kaplan in Singapore by JobsCentral Learning, Training & Education Development (T.E.D.) Awards. The award is conferred based on stringent assessment by an esteemed panelof judges consisting of industry experts, and voting by members of the public. 2Awarded to Kaplan Higher Education Academy. 3Awarded to Kaplan Higher Education Institute.4Awarded to Kaplan Learning Institute. 5Awarded to Kaplan in Singapore by BERG Icons of Learning 2017.

Registered with the Committee for Private Education (CPE), part of SkillsFuture Singapore (SSG)

Best Private Education Institution• Business Management 3

• Communications & Media 2

• Computer Science & IT 2

• Marketing 3

Gold Standard Service Provider(Private Education Institution)• Accountancy 3

• Hospitality & Tourism 2

Best Corporate Training Provider 4

• Computer Science & IT• Finance Management• Leadership

JobsCentral Learning, Training & Education Development(T.E.D.) Awards 20161

Best Private Education Institution• Accountancy 3

• Business Management 3

• Law 3

• Marketing 2

• Psychology 2

Gold Standard Service Provider(Private Education Institution)• Computer Science & IT 2

Best Corporate Training Provider 4

• Computer Science & IT• Finance Management• Senior Management & Leadership

JobsCentral Learning, Training & Education Development(T.E.D.) Awards 20171

Preferred Private Education Institution• 2010/2011 • 2011/2012 • 2012/2013 • 2013/2014

JobsCentral Learning and Rankings SurveyAsiaOne People’s Choice AwardsTop 3 Best Private Schools in Singapore• 2013 • 2014 • 2015 • 2016

The highest level of recognition that ACCA awards toits tuition providers in recognition of the exceptionalquality of tuition provision and support for ACCAstudents. Awarded to Kaplan Financial, part ofKaplan Learning Institute.

Platinum Approved Learning Partner- Student TuitionWinner of Best Corporate Learning and

Development Provider. Awarded to KaplanProfessional, part of Kaplan Learning Institute.

HRM Asia Reader’s Choice Awards 2016

Winner of Best Corporate Leadership Programme.Awarded to Kaplan Professional, part of KaplanLearning Institute.

HRM Asia Reader’s Choice Awards 2015

BERG Icons of Learning 2017• Winner of Best Private Education Institution in Singapore 5

• Winner of Leading Corporate Training & Skills Development Provider 4

EC-Council Global Awards 2017

Kaplan in Singapore is part of Kaplan Inc., one of the world’s most diverse education providers and is the largest subsidiary of Graham Holdings, formerly The Washington Post Company. Its three entities in Singapore, namely Kaplan Higher Education Academy, Kaplan Higher Education Institute and Kaplan Learning Institute (comprising Kaplan Financial and Kaplan Professional) serve more than 30,000 learners from across 30 countries worldwide and it is the only education provider in Singapore to be awarded the 4-year EduTrust certification for all three of them.

Award Winning Private Education ProviderIn Singapore

• ATC Circle of Excellence Award (Asia Pacific) 2

• Academia Circle of Excellence Award (Asia Pacific) 2

• Instructor Circle of Excellence Award (Asia Pacific) 2

for our trainer, Belly Rachdianto

Validity : 19/07/2015 - 18/07/2019Cert No. : EDU-2-2022

Validity : 20/05/2018 - 19/05/2022UEN 199701260K

Validity : 04/03/2016 - 03/03/2020Cert No. : EDU-2-2075

Validity : 17/08/2018 - 16/08/2022UEN 198600044N

Validity : 20/07/2015 - 19/07/2019Cert No. : EDU-2-2023

Validity : 20/05/2018 - 19/05/2022UEN 199409389H