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    1 | W r i t e a b u l l

    Writeabull

    Marco Albrecht

    Dylan MayeuxJustin Weber

    ENC 3250-792

    Professor: Francis Tobienne

    Friday November 26th 2010

    The cost and benefitsof the going greenmovement

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    Table of Contents

    Executive Summary...................................................3

    Introduction..............................................................4

    Background..............................................................5

    Going Green Today..................................................6

    Save the Earth..........................................................7

    Save your Health.....................................................11

    Save Money............................................................13

    Save the Economy...................................................15

    It Just Feels Good.....................................................20

    Conclusion...............................................................21

    Glossary..................................................................22

    Bibliography.............................................................23

    Sequoia National Forest

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    Executive Summary

    The Going Green Movement

    began in the early 1960s, at that

    time Rachel Carsons book Silent

    Spring warned us and opened the

    eyes of many about the dangers of

    releasing chemicals into the

    environment. The 1960s were an

    important period for activism and

    all kinds of people supported the

    environmental movement.The late 1960s and 1970s

    saw the rise of the modern green

    movement. On the first Earth Day

    on April 22nd 1970, more than 20

    million people across the United

    States gathered together to be part

    of activities to educate themselves

    about environmental issues. In the

    1980s the environmental

    movement grew globally and

    locally, recognizing that the best

    approach to our use of the

    environment is conservation for

    future generations.

    Going Green today is a

    popular trend. The number of

    businesses finding ways to go

    green has increased offering more

    green solutions to customers. It

    has become cost efficient for small

    businesses to go green but what

    exactly are the cost and benefits of

    going green?

    y Save the Earth is the mainbenefit. As a group our actions

    have done huge amounts of

    damage, also as a group we have

    to consider to contribute and be

    part of the Going Green

    Movement.

    y Save your Health, goinggreen is beneficial. It can help

    you live longer.

    y Save Money. There aremany ways to save money while

    going green.

    y Save the Economy. We thinkthat this is the exact time to focuson going green, on green

    technology.

    y I Just Feels Good, to saveand preserve natural resources for

    future generations.

    We should be trying to make

    an effort to be greener. It will not

    only save the Earth, it will improve

    the quality of life for you and for

    future generations.

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    Background

    Beginning in the 1860s, the

    U.S. government saw fit to create

    parks and set aside wild lands for

    public good. Yosemite was claimed

    in 1864; it was made the U.S. first

    national park in 1872. The

    Audubon Society was founded in

    1872 and Sequoia and General

    Grant parks were established.

    Though the federal government

    had begun taking actions to

    preserve lands, it was Theodore

    Roosevelt and John Muir who

    publicized and popularized

    conservation. Theodore

    Roosevelts visit to Yosemite in

    1903 gained national publicity.

    Then, the World Wars forced

    environmental concerns to the

    background of public thought.

    While the environmental

    movement continued to grow

    rapidly and became instrumental in

    establishing many parks during

    these years, environmentalism as

    we know it today was not a

    concern for most Americans or the

    federal government. After WWII,

    environmental efforts continued to

    be focused on conservatism of the

    land.

    The technological and

    industrial developments of the Cold

    War era and a series of events

    fueled a new environmental

    concern that went beyond saving

    forests and establishing parks. The

    Wilderness Act was passed in 1964

    to limit the construction of dams

    and other structures on important

    areas and landmarks. During

    these years the Environmental

    Protection Agency was founded.

    The late 1960s and 1970s saw the

    rise of the modern green

    movement. On the first Earth Day

    on April 22nd 1970 more than 20

    million people across the United

    States gathered together to be part

    of activities to educate themselves

    about environment issues. The

    1970s saw numerous steps to

    clean up the environment: the

    Environmental Protection Act, the

    Clean Air Act, the founding of Earth

    Day, the banning of DDT, the

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    Water Pollution Control Act, the

    Endangered Species Act and the

    Safe Drinking Water Act. Disasters

    at the Love Canal in 1978 and

    Three Mile Island in 1979 terrified

    the public with the visible

    consequences of toxic waste,

    pollution and contamination. In

    the 1980s the environmental

    movement grew globally and

    locally, recognizing that the best

    approach to our use of the

    environment is conservation for

    future generations. Also, the

    1980s were plagued with oil spills

    and while there was continued

    significant environmental

    opposition from the industry sectoragainst environmentalism, the

    various Acts were not overturned.

    The 1990s saw the offshoot of

    radical environmentalism in the

    face of corporate mistreatment of

    the land.

    Going Green Today

    Today, going green is sort of

    a popular trend. Being green has

    become the cool and fashionable

    thing to do. The green trend has

    integrated itself into everything

    from clothing and accessories to

    businesses who want to keep up

    with the times. Even the smallest

    steps taken can have a huge

    impact. Many steps can actually

    save money and increase revenue

    in businesses, making it a key tool

    for businesses. Also, this increases

    the number of businesses finding

    ways to go green, offering more

    green solutions to customers. From

    offering direct deposit to save on

    gas for bank trips and printed

    paychecks, to using green products

    around the workplace, it hasbecome so easy and even cost

    efficient for small businesses to go

    green. It even attracts more

    clients. Green businesses have

    become a huge circle of increased

    revenue. In the news and media

    today you see stories that relate tothe global warming and our effects

    on the earth but what exactly are

    the benefits of going green?

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    These are the top benefits of going

    green:

    Save the Earth:

    This benefit is the overall

    point of the going green

    movement. Saving the Earth is the

    biggest benefit of going green.

    While our collective actions have

    done huge amounts of damage to

    our planet, it is those same

    collective actions that can save it.

    Since the industrial

    revolution the gradual increase in

    temperature of the Earths surface

    has worsened. Over the past two

    decades the effect has become

    more marked. Considerable

    evidence exists that most of the

    warming has been caused by

    human activities. We have altered

    the chemical composition of the

    atmosphere through a build-up of

    greenhouse gases (primarily

    carbon dioxide, methane, and

    nitrous oxide). If we do nothing,

    rising global temperatures will

    cause sea levels to rise and alter

    local climate conditions, affecting

    forests, crop yields, and water

    supplies. It may also affect human

    health, animals, and many types of

    ecosystems. Deserts may expand

    and some of our countryside may

    be permanently altered.

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    A recent article online stated:

    Scientists say some whale species

    off the Mexican coast are showing

    a sign of severe sunburn that may

    be caused by the damaged ozone

    layers decreased ability to block

    ultraviolet radiation. Photographs

    were taken of the whales to chart

    any visible damage, and small

    samples were collected to examine

    the state of their skin cells. The

    beasts were showing lesions

    associated with sun damage, and

    many of their skin samples

    revealed patterns of dead cells

    associated with exposure to the

    powerful ultraviolet radiation

    emitted by the sun.

    The study said the findings

    highlight the possible perils

    associated with the depletion of theozone layer, which helps insulate

    the Earth from ultraviolet rays.

    The protective layer has been

    thinning for years under the

    influence of ozone-eating

    chemicals. While the emission of

    those chemicals has beencontrolled, the extent to which the

    ozone layer is recovering is still

    under debate.

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    Global warming is a phenomenon

    that leads to climate changes,

    weather changes and changes in

    adaptability for all creatures in

    their habitat. It leads to changes

    in the living patterns of the

    creatures, and in most extreme,

    yet not rare conditions, leads to

    the death of the animal. When a

    large number of these animals

    belonging to a certain group die, it

    leads to the death of the group

    itself.

    So what exactly is the cause

    of this behavior in nature? The

    planet is undergoing changes and

    the reason for this is in part natural

    causes; however, some peoplethink that it is more human

    negligence the cause of this

    damage to the resources that

    protect the surface of the Earth.

    Global warming is a reality we

    have to face; it would be great to

    have a method that would reduceconsiderably the possible causes of

    global warming.

    Global warming has become

    a growing concern for all of us. A

    lot has been said about its causes,

    effects and consequences. But the

    truth is that landfills are filled with

    trash, and people throw out

    hundreds of items every day, from

    styrofoams to plastics, that could

    take millions of years to

    decompose. All of these things are

    having a detrimental effect on our

    Earth and some day may make the

    planet a very unpleasant place to

    live.

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    Going green involves taking

    steps to minimize the damage

    humans are doing, to live an

    environmentally responsible life

    and to make choices that will help

    preserve the Earth and its non-

    renewable sources instead of

    destroying them. These steps are

    a good way to preserve our

    resources:

    y As responsible humanbeings, it is important to recycle,

    reuse and reduce what you can.

    Buy stuff that is absolutely

    essential. Many of us make the

    mistake of not using products to

    their full potential, buying new

    ones. We can make a globalimpact by simply recycling and

    reusing what we can.

    y We could save pounds ofcarbon dioxide annually by turning

    the thermostat down by two

    degrees in winter or summer.

    Carbon dioxide is a greenhouse gas

    and is a cause of global warming.

    y Switch to a compactfluorescent light (CFL) instead of

    using a regular bulb. While using

    only a small percent of the energy

    that would be used on a normal

    light bulb, the CFL also lasts much

    longer. If everyone would make achange in their homes, it would cut

    down the greenhouse emission by

    billions of pounds.

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    y Plant a tree, be part of theGoing Green Movement. A tree

    is especially beneficial because all

    trees are capable of absorbing

    carbon dioxide.

    y Encourage others to be partof the benefits of Going Green.

    It is not difficult to make these

    small changes. These steps can be

    performed by anyone. Encourage

    others to join you. It would ensuremore and more steps being taken

    to make the environment a better

    place to stay.

    Save your Health:

    Most of us are unaware of

    the dangers in common household

    cleaning supplies and pesticides,

    but they all have a cumulative

    effect on our bodies. From

    switching to greener cleaning

    supplies to eating more organic

    foods, we can all take small steps

    to positively impact our own

    personal health. It is a fact that

    going green is beneficial. The go

    green movement can help you live

    longer, the health benefits of going

    green are endless.

    Going green can improve your

    health by preventing some of the

    most common wellness problems:

    y Prostate Cancer: chemicals inpesticides are connected to global

    warming, as well as cases of

    prostate cancer (which affects an

    estimated 1 of 6 men). Almost a

    billion pounds of pesticides are

    annually used in the United States,

    mostly in agriculture. This is one

    example of how if you go green

    you will not only benefit the

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    environment, but humankind, as

    well.

    y Heart Disease: manychemicals in air pollution affect the

    heart. Fine particles emitted from

    power plants, industrial facilities

    and cars are a contributing factor

    to heart problems. Several studies

    show a link between breathing the

    particulate matter suspended in

    polluted air and heart disease.

    Researchers found blood markers

    that indicate inflammation in the

    body and blood coagulation

    increased when the amount of the

    particulate matter in the air went

    up. This combination of chronic

    inflammation and clot formationplays a key role in the build-up of

    arterial plaque and heart disease.

    The American Heart Association

    estimates that more than 10

    million people in the U.S. suffer

    from angina. Angina is a chest

    pain or discomfort that occurswhen an area of your heart muscle

    doesnt get enough oxygen-rich

    blood. This is staggering because

    little things such as eating organic

    healthy foods can prevent this from

    happening. A recent study found

    that a daily dosage of anthocyanins

    found in blueberries can help you

    avoid heart problems. By going

    green you can also improve your

    lifestyle.

    y Skin Cancer: is another oneof those problems that are directly

    caused by the harmful effects of

    global warming. Global warming

    has created a phenomena known

    as the greenhouse effect, the

    build-up of infrared radiation within

    the Earths atmosphere. This

    causes a drop in ozone levels,

    which in turn causes UV rays to

    become even more harmful tohuman skin. We need to go green

    to help save the planet because

    otherwise, the ozone layer will

    continue to get depleted and the

    abundance of skin cancer will

    increase.

    Alternative forms oftransportation, such as walking or

    riding a bicycle are a good way to

    reduce pollution. These forms of

    transportation will automatically

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    fluorescent light bulbs, instead of

    regular ones and low flow shower

    heads are perfect examples of how

    you can spend money to save

    money. Supplying your house with

    these simple appliances will lower

    your heating and water bills as well

    as helping to keep the excess

    amount of resources used.

    A major concern people

    forget to remember is the excess

    amount of land we take up on our

    planet. It is our responsibility to

    make sure that for generations to

    come there is room for more

    people to inhabit the earth. Most of

    these actions are out of hands

    reach from the average citizen,major corporation and spenders

    need to realize that the land they

    are taking up for their businesses

    and revenue is hurting the

    environment, and somewhere you

    have to stop the bleeding.

    Another way you can savemoney is by cutting down on the

    amount of gas you omit into the

    environment or simply if you can

    afford, buy a hybrid. Spending the

    extra money for a hybrid makes

    you feel better about your

    contribution to the environment, as

    well as you will never need to pay

    for gas again and you will no

    longer be polluting the

    atmosphere, making it a win, win

    situation. Of course there are less

    drastic ways to save money such

    as riding the bus, walking or riding

    a bike to get around. We forget

    how simple transportation is and

    using our two feet for a change

    would cut down on major pollutions

    we are causing as well as another

    growing issue in the United States,

    obesity.

    Although the economy is in arecession, now is not the time to

    forget about the environment and

    the national going green

    movement. We can hardly afford to

    spend money researching newer

    technologies but in the long run it

    will save money. The more andmore dependent we become of

    other countries or governments

    resources the more money we will

    spend and the slower the process

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    will become of developing more

    useful and innovative techniques

    for the future. Becoming less

    dependent on these resources

    remains crucial, as that is one of

    our major concerns simply taking

    up the majority of natural

    resources the earth has to offer.

    Becoming less dependent and

    spending money on research we

    can find more successful scientific

    ways to continue to improve life

    and the environment. These new

    technologies could potentially save

    our environment by finding new

    ways to obtain oil for example.

    With newer technologies of how to

    obtain oil, we could potentially stopoff shore drilling or at least prevent

    other natural disasters like the

    most recent spill in the Gulf from

    happening again.

    Saving the economy and the

    environment also gives you the

    ability to save money. In arecession such as ours, saving any

    money can be a big deal so why

    would trying to save the

    environment in any way especially

    the shape it is now, not be a big

    deal either. We only have one

    earth, and it is every humans

    responsibility to take their own

    responsibility for their actions and

    start help saving. When you help

    contribute to saving the

    environment and going green you

    save the green in your wallets as

    well, thus it is a win-win situation.

    Save the Economy:

    As our economy is currently

    in a nasty recession, some people

    claim that this is not a good time

    to be focusing on going green. We

    think this is the exact time we

    should be focusing on going green,

    on green technology in particular.

    The U.S. has always been an

    innovator and its part of what has

    kept America as a world economic

    power Another side benefit of

    developing greener technology is

    that it will also lessen the

    dependence on foreign oil.

    USF is becoming a leader in

    environmental and green sciences,

    from lead research into oils affects

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    on marine life and cycles to a new

    college based around

    sustainability. Dr. Christian Wells,

    director of USFs office of

    sustainability, has participated in

    ground breaking research

    throughout southern America and

    has written six books, all focused

    on socio-natural systems and how

    they live with the environment. His

    website states he teaches a

    number of courses that integrate

    these lines of research, including a

    graduate seminar in Economic

    Anthropology, undergraduate

    seminars in Sustainability and Soil

    and Culture, and courses in

    Archaeology, MesoamericanArchaeology, Quantitative Methods,

    and Advanced Quantitative

    Methods.(1. Uweb, ECWells)

    Why is it important for

    Universities and Community

    Colleges to teach environmental

    and green energy sciences? Dr.Wells stated The world is

    changing; the only way to keep up

    is through investigative science

    focusing on the environment.

    Every day, Earths ecosystems,

    populations, and species evolve,

    changing environments for the

    short and long-term. In able to

    keep up with our changing planet,

    we must investigate and create

    new sciences to explain the

    physical world and inevitably

    evolve with it. USF has created

    initiatives to lower campus carbon

    footprints and create more

    opportunity for students to enter

    environmental science careers by

    offering degrees and a new office

    that offers multiple certifications,

    primarily in water purification

    sciences. USF had also contributed

    research in 2009 into carbonfootprints, which was used in

    development of a plane by Boeing.

    (Interview) When asked if he

    believed that USF is becoming a

    leading institution in relevant

    sciences, he replied Yes, USF is

    leading in terms of research anddedication because our location

    allows us to have easy access to

    samples; we are leading in science

    based on water research.

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    What do you say to the idea

    that humanity barely affects the

    climate and in fact it is nothing

    more than a natural earth climate

    phase; if true, is there still reason

    to investigate more efficient

    energies? Dr. Wells replied: It is

    still important to find alternative

    energies either way because

    economic success is derived from

    such an investment. The affect on

    the economy of USF to be

    environmentally conscience could

    be astronomical. The campus and

    surrounding cities economic

    success depends partially in

    keeping up with the rest of the

    world in research anddevelopment. Will the

    Sustainabull initiative eventually

    save USF money? Dr. Wells

    Absolutely, when USF is 3.5 billion

    of Floridas economy, it makes a

    difference economically to the

    entire state.

    Over the past three years,

    Florida has seen a devastating

    economical plague surge through

    the state, with unemployment sky

    rocketing to the highest rate ever

    of 12%, according to Google

    public data profile of Florida. With

    massive problems arising in our

    economy and resource depletion,

    we find there is only one option for

    Florida to revive its economy, go

    green.

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    Society and Management

    Information Services, a

    Washington D.C. economic

    research firm, documents that the

    renewable energy and energy

    efficiency industries represented

    more than 9 million jobs and

    $1,045 billion in U.S. revenue in

    2007. The renewable energy

    industry grew three times as fast

    as the U.S. economy, with the

    solar thermal, photovoltaic,

    biodiesel, and ethanol sectors

    leading the way, each with 25%+

    annual revenue growth. By 2030,

    they forecast as many as 37 million

    jobs from renewable energy and

    energy efficiency. If we are

    heading towards a future of

    sustainability and green collared

    jobs, we should invest now, so to

    have a well formed infrastructure

    in the future. This will lay a base

    for scientific innovation in the

    future; assuring our children will

    have opportunities in the

    sustainable sciences.

    Renewable Energy Solar Panels

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    It Just Feels Good:

    Because is the right thing to

    do. Going green is the right thing

    to do for yourself, your family,

    loved ones and everyone on Earth.

    Most people start off small and

    work their way up. If that is what

    works, its perfect. There are

    many ways to save and preserve

    natural resources for future

    generations. Going green does not

    have to mean being one hundred

    percent plant conscious all the

    time.

    Start simple:

    y Save on electricity. Turn offthe light when you are not in theroom. This one act is so easy; this

    is a great way to save energy.

    y Saving water is another wayof going green. A simple way is to

    make sure that all faucets are

    turned off completely after every

    use.

    y Take your efforts to the workplace. Start by car pooling. Then,

    at the work place, try to get a few

    recycling receptacles. Many people

    are conscientious about recycling

    at home; the same people often

    neglect this duty at work.

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    Conclusion:

    We should be trying to be

    greener it just makes sense. Its

    good for the Earth, good for our

    health, good for the wallet, etc,

    etc. You will see that everyone is

    trying to make an effort to go

    green, to be greener. Why not

    take that extra 10 seconds to

    recycle that can or bottle and enjoy

    that little feeling that you are doing

    the right thing? If you cannot find

    the encouragement to go green for

    yourself, than try doing it for

    someone else. We all inhabit the

    same Earth drink the same waters

    and eat the same foods all deriving

    from resources given to us. It is

    our responsibility as human beings

    to make sure that these resources

    are replenished for future

    generations to come. Even if the

    benefits of going green do not

    seem relevant to you, they are to a

    majority of people in the world and

    you can help a hand rather than

    harm our world. In the end, just

    remember that going green will not

    only save the Earth but it will also

    improve your quality of life and

    provide many other benefits as

    well.

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    Glossary

    Angina- a chest pain or discomfort that occurs when an area of your heart

    muscle doesnt get enough oxygen-rich blood.

    Carbon footprint- the total set of greenhouse gases (GHG) emissions

    caused by an organization, event, product or person.

    DDT- (from its trivial name, dichlorodiphenyltrichloroethane) is one of the

    most well-known synthetic pesticides.

    Going Green- dedicated to finding solutions for the sustainability of the

    planet

    Environmentalism- a movement to preserve the health of Earth and its

    ecosystems.

    Renewable resource- replaced by natural processes.

    Socio-natural systems- Natural social order created in animal

    environments, especially humans.

    Sustainability- the capacity to endure.

    Ultraviolet light- is electromagnetic radiation with a wavelength shorter

    than that of visible light.

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    Annotated Bibliography

    Going green is more than just a feel good slogan these days, is all

    over the news. These are some of the sources that guided us for a solutionto the widespread acknowledgement of an ecological crisis in our planet.

    These sources help us describe The costs and benefits of the going green

    movement.

    Wikipedia, the Free Encyclopedia. Ecology Movement: Going Green,

    Environmentalism, Issues, Society. Internet:

    August 15th 2010,

    online.

    This encyclopedia selection offers information on the background and

    contemporary manifestations of the global ecology movement that is based

    on environmental protection. It informs that there was ozone depletion and

    deforestation in the 90s, and now climate change and global warming are

    the biggest concern for many. It relates to sustainable development and

    sustainability.

    WebEcoist, website. A Brief History of the Modern Green Movement in

    America: Going Green, Environmentalism. Internet: WebEcoist 2006-2009 Webist Media, online.

    This website selection informs the beginning of the green movement, the

    roots of environmentalism, the pragmatist era, conservation and

    catastrophe, activism and the new environmentalism. It refers to the fact

    that more and more people now recycle, compost, go organic, grow

    gardens and understand the connection between saving money, improving

    health and helping the environment.

    Going Green Hints, Website. Benefits of Going Green: Going Green,

    Environmentalism, Issues, Society. Internet:

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    This website gives relevant information about the benefits of going green

    today. It relates to issues like recycling, saving the earth, saving money,

    saving the economy, etc.

    University of South Florida - Office of Sustainability."U

    niversity of SouthFlorida - A Metropolitan Research IUniversity, with 4 Campuses Located

    in Central Florida. University of South FL, 2007. Web. 07 Nov. 2010.

    .

    USF has provided a website that lays out its initiatives, focused particularly

    on sustainability for USF. On the site itself, information about the people

    who run and contribute to the program, academia (research and courses),

    and general information about the programs history all exists.

    "USF Going Green with Dr. Wells." Telephone interview. 30 Oct. 2010.

    Dr. Wells has been appointed as the founding director of the office of

    sustainability at USF. I decided to interview him because he is very well

    educated and has been all over the world studying various sciences. Over

    the past 15 years, he has undertaken field research in Honduras,

    Guatemala, Belize, and Mexico with funding from the National Science

    Foundation, the Wenner-Gren Foundation, the National Geographic Society,

    and other agencies. At USF, he teaches a number of courses that integrate

    these lines of research, including a graduate seminar in Economic

    Anthropology, undergraduate seminars in Sustainability and Soil and

    Culture, and courses in Archaeology, Mesoamerican Archaeology,

    Quantitative Methods, and Advanced Quantitative Methods.

    Green, Kenneth. Global Warming: Understanding the Debate Over Global

    Warming. Berkeley Heights, NJ: Enslow Publishers, Inc. 2002. Book.

    This book uses a debate approach to relate to the global warming, the

    evidence of the global warming and the primary suspects of the greenhouse

    gases.

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    Goldfarb, Theodore D. Taking Sides: Clashing Views on Controversial

    Environmental Issues. Guilford, Connecticut: Dushkin/McGraw-Hill, 1999.

    Book.

    This book refers to environmental protection, the future of the worldsecosystems, recycling and the control of environmental problems.

    Haddock, Patricia. Environmental Time Bomb: Our Threatened Planet.

    Berkeley Heights, NJ: Enslow Publishers, Inc. 2000. Book.

    This source refers to Going Green: the environmental movement,

    pollution, climate changes and global warming that threatens the Earth.