the challenge - sprinklrlearn and act upon customers’ conversations with you, about you, and to...

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© 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected] “Sprinklr is really helping us be smarter, faster, and more efficient in how we understand and connect with our 69 million customers in over 36,000 locations that we serve every day.” Matthew Tennant GLOBAL DIRECTOR OF SOCIAL MCDONALD’S “Serving our guests remains at the center of everything we do. Sprinklr’s platform is at the heart of that effort – listening to customers and driving value at every part of the business.” Keri La Ra DIRECTOR GLOBAL SOCIAL MEDIA STARWOOD HOTELS & RESORTS A SOCIAL ENGAGEMENT PLATFORM THAT UNITES CUSTOMER-FACING TEAMS TO CREATE BETTER, PERSONAL EXPERIENCES. the challenge With the increasing number of social and digital channels, customers have more options and control than ever. But most large companies are not prepared for this complexity. They have: Scattered team silos, which limits communication Redundant, single purpose tools for each team, which prevents collaboration Overloaded team resources juggling thousands of customer interactions on various digital touchpoints each day, which confuses the customer’s experience How can you possibly listen and react to your customers in a meaningful way when you’re wrangling this complexity? You simply can’t. The consequences are huge: constrained revenue opportunities, inflated costs, and increased organizational risk. the solution To deliver better customer experiences, teams must engage with each of their customers and: Collaborate effectively across social and digital channels, business units, and regions Unify how teams listen, engage, plan, promote, analyze, and distribute content Speak to each customer in one authentic, on-brand, and human voice Understand your customers and engage them in experiences that matter. platform overview

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Page 1: the challenge - SprinklrLearn and act upon customers’ conversations with you, about you, and to each other • Listen to conversations—both text and images—across millions of

© 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected]

“Sprinklr is really helping us be smarter, faster, and more efficient in how we understand and connect with our 69 million customers in over 36,000 locations that we serve every day.”

Matthew TennantGLOBAL DIRECTOR OF SOCIALMCDONALD’S

“Serving our guests remains at the center of everything we do. Sprinklr’s platform is at the heart of that effort – listening to customers and driving value at every part of the business.”

Keri La RaDIRECTOR GLOBAL SOCIAL MEDIASTARWOOD HOTELS & RESORTS

A SOCIAL ENGAGEMENT PLATFORM THAT UNITES CUSTOMER-FACING TEAMS TO CREATE BETTER, PERSONAL EXPERIENCES.

the challengeWith the increasing number of social and digital channels, customers have more options and control than ever. But most large companies are not prepared for this complexity. They have:

• Scattered team silos, which limits communication

• Redundant, single purpose tools for each team, which prevents collaboration

• Overloaded team resources juggling thousands of customer interactions on various digital touchpoints each day, which confuses the customer’s experience

How can you possibly listen and react to your customers in a meaningful way when you’re wrangling this complexity? You simply can’t. The consequences are huge: constrained revenue opportunities, inflated costs, and increased organizational risk.

the solutionTo deliver better customer experiences, teams must engage with each of their customers and:

• Collaborate effectively across social and digital channels, business units, and regions

• Unify how teams listen, engage, plan, promote, analyze, and distribute content

• Speak to each customer in one authentic, on-brand, and human voice

Understand your customers and engage them in experiences that matter.

platform overview

Page 2: the challenge - SprinklrLearn and act upon customers’ conversations with you, about you, and to each other • Listen to conversations—both text and images—across millions of

© 2016 Sprinklr, Inc. All rights reserved.

www.sprinklr.com [email protected]

SPRINKLR IS THE ONLY COMPLETE PLATFORM, UNIFIED ACROSS ALL OF SOCIAL, TO PUT CUSTOMERS AT THE HEART OF YOUR BUSINESS.

LISTEN & ENGAGELearn and act upon customers’ conversations with you, about you, and to each other

• Listen to conversations—both text and images—across millions of media sources on the social web

• Visualize the data, conversations, and UGC both online and offline

• Benchmark your engagement, brand, and content performance against competitors

• Efficiently respond to and personally engage with customers at scale

KNOW & PERSONALIZEDeeply understand, support, and activate communities across all customer-facing teams

• Aggregate customer data, interests, tags, and past interactions into a unified profile

• Respond to customers consistently and meaningfully with one voice across teams

• Identify influencers, advocates, and detractors, and automatically enrich their profiles

• Integrate CRM and customer service data for a 360-degree view

PUBLISH & AMPLIFYDistribute and promote smart campaigns to targeted audiences on the right channels while optimizing budgets

• Schedule, deploy, and analyze targeted messages across 20+ channels

• Automatically turn organic posts into ads or shift budget to successful ads based on performance

• Target custom audiences based on synchronized data sources

PLAN & PRODUCEOrganize, brainstorm, create, and source content from one collaborative workspace

• Plan the right omni channel campaigns and content with a global calendar

• Collaboratively produce brand-appropriate content

• Manage, track, and organize all assets for easy access

Leader, The Forrester Wave™:

Social Relationship Platforms, Q2 2015

April 2015

Winner, Frost & Sullivan’s 2016

Growth Excellence Leadership Award

April 2016

Leader, The Forrester Wave™:

Enterprise Social Listening Platforms,

Q1 2016

March 2016

Top-Rated SMMS by TrustRadius

Top 10 Social Media Management

Software Ultimate

December 2015