the candidate's journey: how jobseekers experience search on linkedin | talent connect san...
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Ever wonder how jobs on LinkedIn are found by prospective candidates? Experience from the job seekers perspective how to search and apply for a job. Learn some tips and tricks on how to make your jobs stand out and close the time-to-fill ratio. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEafTRANSCRIPT
Fanny Chen Strategic Product Consultant
The candidate journey: a member’s path from unaware to hired
Jessica Lau Talent Brand Account Manager
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Companies Members Jobs Education Knowledge
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Meet Isaac
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Use employee profiles to build pipeline Talent attracts talent
Summary Rich media Own the “work with us at” ad space
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Target prospective job seekers with display advertising
“Picture yourself” ads Company-branded ads
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Make a strong impression with your company page
Clear logo Home page banner Company description Recent status updates
• Job listings
• Staff photos
• Infographics
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Share your talent brand story on the career page
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Share your talent brand story on the career page
EMEA New grads Engineering
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More than 30% of job views come from mobile
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LinkedIn Job Search app
Looking and applying for jobs is now more accessible on mobile.
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The candidate journey From talent brand to hire
Unaware • Connection • Groups
Aware • Company
Status Updates
• Sponsored Jobs
• Your Profile
Considering • Display
Advertising • Company
Page • Career
Page
Hired • Job
Applications
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Job posting on LinkedIn
Use common job titles, and keep them simple
Include multiple industry and job functions
Add the location of the job, not the company
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Attract top talent, simply and effectively
Keep it simple and concise
Attract top talent, simply and effectively
Keep it simple and concise
Include terms a job seeker would use to find the job
Attract top talent, simply and effectively
Keep it simple and concise
Include terms a job seeker would use to find the job
Display your profile on the listing
Don’t forget to share!
Share to raise awareness about the job
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Don’t forget to share!
Share to raise awareness about the job
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Simple job title
Location of job
Concise job description
Common terms
Show your profile
Share
6 job posting tips you now know
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Experiencing a job search on LinkedIn The candidate journey
• Candidates have multiple touch points with your company.
• Successful recruiters nurture people throughout the candidate journey.
• Promote your jobs and company through LinkedIn and other social networks.
• Attract top talent by making your job description outstanding.
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