linkedin for jobseekersagenda • intro • profile optimisation for jobseekers • using linkedin...
TRANSCRIPT
LinkedIn For Jobseekers30th September 2020
Agenda• Intro• Profile Optimisation for jobseekers• Using LinkedIn during your job
search – Building your brand• What next?• Questions
A little bit about me
• 20 + years in sales (10 within Insurance sector)• 6 years within recruitment• Launched business in 2019• New goals and dreams
Time to get noticed• Profile optimisation for Jobseekers
Headshot• Current high-quality photo• Just you in the photo• Be professional• Show personality
Banner• This is your shop window• Stand out and be noticed• Draw Recruiters and Hiring Managers
in• Include call to action• Free on canva.com
Call to action
• Let people contact you• Email or contact number• Use throughout profile
Headline• The most important part of the profile• Search terms for Recruiters and Hiring
Managers• Use key words, job titles and sectors
• Example belowSales Manager | Account Manager | BusinessDevelopment | Travel | Leisure | Helpingbusinesses gain more clients and generate moresales
About Section• Use personal profile and key skills from CV• Give a brief overview of yourself• Who do you help, how do you do it?• Highlight your skills and experience• Add your biggest career achievements to
date. Use facts and figures.• Don’t make it all business focused• Add a call to action in this section
Experience Section• Consistency is key• Detail last 3 roles (responsibilities &
achievements)• Use the right keywords• List previous career history • Focus on the positives• Show your expertise• Add value
Featured Section
• Showcase your best work here- Posts - Articles- Other material
• Think about your target audience
Recommendations
• Wayne was brilliant to work with and not only provided me with practical solutions and advice, he helped me with my motivation and mojo! Thanks to Wayne's support I am now very happy to be starting a new venture. Totally recommend to work with Wayne...he really can help :-)
• I’ve been following Wayne on LinkedIn for a while now and enjoy his postings / content. He’s been extremely generous with his time and advice, during my current job search. He has offered, practical easy to apply tips, to help me improve both my CV and LI profile. I highly recommend him to you, as you won’t be disappointed.
Other Sections• Endorsements & skills• Accomplishments• Interests• Who has viewed your profile• Search appearances
Open to Opportunities• Update profile to let Recruiters know your
open• This is found under ‘add profile’ section
• Click intro• Click open to opportunities• Pick relevant job titles and locations
Using LinkedIn Effectively
During Your Job SearchBuilding Your Brand
Activity• “The more you put in, the more you will get
out”
Daily Aim • 25 new connections everyday• 1 hour engaging with other posts• Block and breaks• Post content
Consistency is key, be strategic and add value
Content• Be consistent• Be strategic• 80/20 rule• Mix it up• Add value• Show your expertise• Show your personality• Stay professional
Think about your target audience
ContentIdeas
• Promotions• New job• Hitting targets• New processes• Winning awards• Management style• Your job search• Helping others• News, webinars
etc• Morning routine
and so on
• Tailor to your target audience
• Remember 80/20 rule
• Add value• Tell your story• Build your audience
Consistency is key
Content Format
Video, text, image, article
Length
Hook, story, open question
Hashtags
Hashtags• 3 is the magic number
• Add relevant hashtags to your content
#thekickstartcoach #jobseekers #jobsearch
• Find and follow relevant hashtags
ContentHow many of your connections on LinkedIn know who you are and what you do?
My guess is not many
Why don’t you tell them?
Follow it up with a content strategy
Job search• Activity and consistency• Search and apply for relevant jobs
on LinkedIn• Use regular and advanced search• Connect with job poster• Connect with people within the
business• Do any of your connections work
there already?
Job search• Follow and target companies of interest• Target sectors of interest• The hot list• Be strategic with your search• Connect with people • Engage and add value
Start building relationships
Groups• Be active and engage in groups• Like comments, engage and add value• Show your expertise• Join discussions and start your own
Another place to find job postings
Hidden Gems
• 75% of the jobs market is hidden
• We can use LinkedIn to tap into the hidden jobs market
• The final and most important part of the process
Networking• Networking is an effective tool and is key
when searching for your next role• People hire candidates they know and
trust• You’ve already started the process• Now it’s time to reach out
Networking• Send a message to your contact• Arrange a call• Gather information:
• Find out about the business• Their role and career path• What sort of people do they hire• Interview process
You never know where this could lead
Networking• Challenging times• More competition• Stand out and get noticed
If you’re not doing it somebody else is
