Quick Guide to Optimizing Your LinkedIn Profile

Cathy Francois, MBA Founder, Career Coach

It’s a MUST! A picture enhances your professional brand and makes you memorable.

Be Solo

Headshot

Vibrant & in Color

Display your

pleasant side

Did you know LinkedIn uses information from your headline for keyword searches?

Grab the Reader’s Attention

Add a recognizable credential to your name

Think beyond your position title

Be Creative!

Add it to your email signature

Ensure that it includes a variation

of your name

It’s a shorter link

to add to your

résumé Great

addition to your

business card

Locate the Privacy and Settings menu, then click on ‘Edit your public profile’ to locate the link customization tool.

www.linkedin.com/in/cfrancois

Share Your Passion

Tell a Story

Include WHY you

are on LinkedIn

This is your profile’s “welcome mat.” Introduce the reader to who you are as a professional along with your unique qualities and interests.

Nothing raises your creditability like the testimony of others! Endorsements are cool, but recommendations are golden.

GIVE to Receive

There is no limit.

The more the merrier!

Get kudos from

managers, co-workers, colleagues,

customers & clients

Include your best work samples

Add documents,

videos, audio, and

links

Include team members

that you’ve worked with

Enhance your detailed experience section with projects. This brings an added value to your profile that a standard résumé cannot match.

Let’s Connect

Cathy Francois, MBA Founder, Career Coach www.about.me/cathy.francois

Cathy is a professional Career Coach and Founder of Rezume (re-ZOOM) Forward, a virtual boutique career consulting practice. Her experience ranges from coaching students to experienced career transitioning professionals. Learn more at www.rezumeforward.com