social media strategy for jobseekers

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Talk to the Executive Forum in St Albans (UK) to describe a practical strategy for using LinkedIn to attract the attention of recruitment agencies.

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  • Adam Blackie MBA ACMA

    [email protected]

    Exec Forum NetworkingLinkedIn Workshop

    15 March 2012 7.30 pm

  • Tonight

    1. Its you, but digital

    2. LinkedIn vs social networking

    3. Its all about Communication Group Experience

    4. The importance of having a strategy

    5. Hints and Tips for LinkedIn

  • Me - Adam Blackie

    EF Alumni November 2010

    On-line Networking is Important

    Peter

    McCann

    Sabra

    Swinson

  • Digital Personality

    The impression that

    others receive

    when....

    ..they search for you

    OR

    ..stumble upon you.

  • Communication

    Work

    Career Reputation Networking

    Social

    Fun

    Keep the

    RED bit

    separate

    from the

    GREEN

    bit

    Social Networking

  • Social Networking

    Are you already taking part?

    Did you notice this Post on the EF LinkedIn group?

  • Social Networking

    Are you already taking part?

    Do you monitor your LinkedIn stats?

  • Communications

    Broadcasting

    One to One

  • Experiencing Communication Together

    Who am I?

    What do I do?

    Where do I live?

    ......or use your elevator pitch.

  • Experiencing Communication Together

    One Minute

    BROADCASTING

  • Experiencing Communication Together

    What just happened?

  • Experiencing Communication Together

    One Minute

    One to One

  • Experiencing Communication Together

    What just happened?

    Reveal and Feedback from Agencies

  • Experiencing Communication Together

    One Minute

    Many to Few LinkedIn Style

  • Experiencing Communication Together

    What just happened?

  • This is what

    broadcasting looks

    like to agencies

    using LinkedIn.

    Communications

    Follow the top image!

    Your aim - to be in this list

  • Broadcast Messages

    but

    More Organised

    Strategy is Vital

    Experiencing Communication Together

  • Strategy

  • Suggested LinkedIn Strategy

  • LinkedIn Hints and Tips

    Helpful

    Nice

    Regular See Strategy

    Easy to understand

    Easy on the Eye - consistent

  • LinkedIn Hints and Tips #2

    Create agency targeted content profile tags and key words(Hint, Search as if you are an agency, copy the tags from the top ranking people.)

    Always link to agencies consider relevancy? they will move jobs too!

    Join Industry Groups Agencies will spot you -opportunities to Like

    Open profile How else will agencies see you?

    Available contact details How else will agencies contact you?

    LinkedIn BookMarklet. Easiest way to post updates

  • Adam Blackie MBA ACMA

    [email protected]

    Thank You

    Any Questions?

    WebSmart ltd. www.WebSmartgroup.co.uk/WhatWeDo.htm