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the brand-centric business in 5 steps

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1. Only do work consistent with mission. 2. Only hire people who fit the culture. 3. Let work methods be good enough – not perfect. 4. Overinvest in high- return projects and dump the rest. 5. Communicate the story internally and externally – and adjust. The Brand-Centric Business In 5 Steps Copyright 2014 by Dannielle Blumenthal @thinkbrandfirst. Free to use, adapt, and share with attribution.

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Working within the constraints of the brand helps you to focus your business for greater profitability. This slide offers a brief overview of my thoughts on how that process works.

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Page 1: The Brand-Centric Business In 5 Steps

1. Only do work consistent with

mission.

2. Only hire people who fit the culture.

3. Let work methods be good

enough – not perfect.

4. Overinvest in high-return

projects and dump the rest.

5. Communicate the story internally

and externally – and adjust.

The Brand-Centric Business In 5 Steps

Copyright 2014 by Dannielle Blumenthal @thinkbrandfirst. Free to use, adapt, and share with attribution.

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