1. Only do work consistent with

mission.

2. Only hire people who fit the culture.

3. Let work methods be good

enough – not perfect.

4. Overinvest in high-return

projects and dump the rest.

5. Communicate the story internally

and externally – and adjust.

The Brand-Centric Business In 5 Steps

Copyright 2014 by Dannielle Blumenthal @thinkbrandfirst. Free to use, adapt, and share with attribution.