Download - The Brand-Centric Business In 5 Steps
Transcript
1. Only do work consistent with
mission.
2. Only hire people who fit the culture.
3. Let work methods be good
enough – not perfect.
4. Overinvest in high-return
projects and dump the rest.
5. Communicate the story internally
and externally – and adjust.
The Brand-Centric Business In 5 Steps
Copyright 2014 by Dannielle Blumenthal @thinkbrandfirst. Free to use, adapt, and share with attribution.