the birth of online tv
DESCRIPTION
The big picture of reinventing television on the Internet.TRANSCRIPT
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The Birth of Online TV
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Online TV ShowsThe birth of a new medium
Colin DonaldDirector
www.futurescape.tv
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The Birth of Online TV
•New Web series - scripted comedy and drama•Britain and America
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Overview
• Why is online TV booming?
• Who is making the shows?
• Creative opportunities
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Why is online TV booming?
1. Ubiquitous broadband
2. Audience aggregators
3. New online TV studios
4. New funding opportunities
5. Hollywood writers’ strike as catalyst
6. Falling production costs
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Widespread broadband
• Nearly 6 in 10 homes (57%) in UK have broadband (Ofcom, May 2008)
• 8% narrowband dial-up (65% total)
• BT to invest £1.5bn for super-fast broadband to 10m homes by 2012
• HD movies, gaming, graphics, music
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Online video viewing soaring
• 12 billion video views per month in the USA (comScore)– Rising by 1 billion per month
• 3.5 billion per month in the UK
• 30% of UK adults have used Internet to watch video content (Ofcom)
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Issue – falling TV viewing?
• Yes – 30% of UK adults with Internet say they watch less TV (Ofcom)
• Yes, but – small fall? 1%?– From 219 mins / day in 2005– To 216 mins / day in 2006 (Ofcom)
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Audience aggregators – Bebo
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Online TV studios launching
• About 30 in Hollywood
– 8 have raised $50m in funding
• Major studios – digital units
– Hundreds of shows in production
• UK indies involved
– New: Shimmer Productions
– Talkback Thames - Toyboize
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New funding sources
• 14 ways to fund a show• Broadcasters, new studios, sponsors
• Download sales via iTunes• Joss Whedon (Buffy) – self-funded• Dr Horrible’s Sing-Along Blog
• Hollywood writers’ strike as catalyst
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New funding sources
• Particularly important– Branded entertainment– Product placement– Product integration
• Controversial – “hidden” advertising?
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Issue – product placement
• Acceptable?• EU says Yes• UK culture secretary not keen– Holding consultations
• FCC – American TV regulator– Also consulting
• Would and should TV regulations apply to online shows?
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Falling production costs
• The Gap Year (Endemol / Bebo)
– One-person “team” following their subject
– Camera, laptop, liaising with production
company
• Higher tech quality
– Sofia’s Diary made in HD
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Who’s making the shows?
• New studios
• Broadcasters and established indies
• New commissioners
– Social networking sites
– Ad agencies
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New commissioners
• Social networking sites• Bebo– The Gap Year– KateModern (two seasons)– Sofia’s Diary (two seasons)– Next: The Secret World of Sam King
• MySpace– I Love Chieftown
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New commissioners
• Ad agencies and sponsors are
commissioning
• In The Motherhood
• US Web comedy about parenting
• MindShare agency for Sprint and
Suave
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Creative opportunities
• “Nobody knows anything”
• It’s a new medium
• Previous attempts at online shows– The Spot (1990s)
– Online Caroline BAFTA winner (2000)
– The Strand (2004)
–Wannabes (2007)
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Creative opportunities
• Online TV doesn’t mean cheap TV
• Short or long episodes?
• How many episodes comprise a season?
• Interactivity – support or straitjacket?
• Opportunities across all genres
• Online shows integrated into TV industry
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Online TV doesn’t mean cheap TV
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Short or long episodes?
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How many episodes in a season?
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Interactivity:support or straitjacket?
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Opportunities across all genres
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Online integrated into TV industry
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The future:audience co-creation
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Online TV ShowsThe birth of a new medium
Colin DonaldDirector
www.futurescape.tv