acquire online - tv - online sync
TRANSCRIPT
TV - ONLINESYNCHRONISATION IS HERE!
MEDIA CONSUMPTION HAS BECOME MULTI-SCREENED
Source: AdReaction 2014. Marketing in the multiscreen world. Millward Brown. Colmar Brunton.
MORE THAN HALF OF NEW ZEALANDERS
WATCHING TV ARE MULTI-SCREENING
Source: AdReaction 2014. Marketing in the multiscreen world. Millward Brown. Colmar Brunton.Source: AdReaction 2014. Marketing in the multiscreen world. Millward Brown. Colmar Brunton.
of screen time consumed each day in NZ is spent viewing multiple screens
is spent meshing (watching related content)
is spent stacking (watching unrelated content)
2.7HRS
36%
64%
THE BENEFITS OF TV SYNCIncrease in traffic and clicks
HOW IT WORKS
DSP
Spots are detected with our fingerprint technology
We send the info to our DSPs and the assigned campaign is activated within 0.5 seconds
Online ads are displayed in real time on all devices for the next 15-30 minutes
Demand Side Platform
Targeted TV ad or category is added to our database
CAMPAIGN TYPES
In-sync Counter-sync
Synchronise your online campaign with your TV ads across multiple platforms
Start your online campaign when competitor’s advertising is aired on TV.
Or launch your digital campaign based on TV context/programme content.
MYBRAND
MYBRAND
MYBRAND
MYBRAND
MYBRANDMY
BRANDMYBRAND
COMPETITIONBRAND
TARGETING OPTIONS
Acquire Online is able to offer the following Sync options: (All screens & all formats - Display, Mobile, Video, Social and Search)
In-Sync or Counter-Sync
Sync with a specific show like Shortland Street or Sync with a category of TV shows, like cooking shows, The Block
Sync with a precise TV ad break
Sync your digital campaigns with cricket and rugby games as well as particular players eg: Richie Mccaw or events eg: try, six
Sync your campaign with a result/action. Example: Ad for an energy drink when a player scores
Example: Ads for a cold beverage on a hot day or heat pumps when it’s cold
Sync your TVC campaign with your adword account - increases the bid price for a set of keywords when your ad is on TV
1. TV Ad Sync
2. TV Guide
3. TV ad breaks
4. Sports Sync
5. Sports Sync Results
6. Weather
7. Adwords
TARGETING OPTIONS
TV Guide
Sync pre show
Sync during show
Sync after show
We’re able to target shows either pre, during or after viewing.
Ad Break
TV Ad Break
Ad break sync is a good way to engage with viewers of target shows: at break, they will check their smartphones and tablets and will find you there!
TARGETED TV CHANNELS
TV One
TV2
TV3
Four
Maori TV
TV One+1
TV2+1
TV3+1
Four+1
The Edge
Prime
Choice
Al Jazeera
The Shopping Channel
Sky channels available (additional cost)
Syncing should not be just about amplification and frequency,
it is also a story telling opportunity.
Brands should continue the story online and add extra value for those who have just watched the TV spot.
THE REAL BENEFIT
Double your CTR
Brand Recall
Detailed reporting
Trigger your campaign by day, time, channel, weather pattern, event type, game
TV IS A BLACK BOX !
Lack of performance indicator
Lack of accuracy
Lack of transparency
How many people were really reached through our ads?
What is the ROI of our TV campaign?
What are the insights that can improve both our media plan and our impact?
TV advertisement is huge but has critical pain points
Advertisers have important requirements
TV advertisement is huge but has critical
pain points
Advertisers have important requirements
Lack of performance indicators
Lack of accuracy
Lack of transparency
How many people were really reached trough our ads?
What is the ROI of our TV Campaign
What are the insights that can improve both our media plan and our impact
REALYTICS - THE GOOGLE ANALYTICS OF TV
We can track and analyze your campaigns performance instantly and implement changes within minutes.
• The number of incremental “TV Visitors”• Lead & Customer acuisitions• Number of existing customer reactivations
• Cost per visitor• Cost per acquisition• Cost per conversion• 30 days post campaign data
For each ad, you will have: Over time we’ll give you:
Over extended period of time our indicators help you to optimize your ROI and maximize your impact.
IMMEDIATE IMPACT ANALYSIS
DELAYED IMPACT ANALYSIS
SMARTER BUYING, BETTER PERFORMANCE
With Realytics we can:
• Identify the best channel and timeslot combination
• Target the shows and programs that generate the best impact
• Optimise your media spending
• Increase your impact
RATE CARD FOR TV SYNC
One off setup fee: $3,500
Campaign management fee: $1,500
Minimum spend per campaign: $10,000
Excludes GST