the benefits of in-store mobile commerce
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What are the Benefits of In-Store Mobile Commerce?
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What are the Benefits of In-Store Mobile Commerce?We often think of mobile’s role in commerce as simply allowing the consumer to do research in the store. Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallet entirely. In this presentation, we examine the benefits of mobile commerce for consumers – and why businesses would be wise to pay attention.
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What are the Benefits of In-Store Mobile Commerce?
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.
WHY CONSUMERS LOVE MOBILE
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What are the Benefits of In-Store Mobile Commerce?
CHOICEDepending on the merchant’s mobile processing system, customers can pay with their choice of debit card, credit card, or e-wallet.
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What are the Benefits of In-Store Mobile Commerce?
CONVENIENCESalespeople can now ring up customers in the aisles instead of sending them to a busy cash register.
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What are the Benefits of In-Store Mobile Commerce?
IN-STORE REWARDSIn stores with NFC and/or QR code support, customers can reap exclusive savings right at the point of sale simply by scanning with their smartphones.
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What are the Benefits of In-Store Mobile Commerce?
LOYALTY PROGRAMSNo more carrying around different loyalty cards for a dozen retailers. Today’s customers can participate in every loyalty program to which they belong using just their phones. Learn more at https://cayan.com/loyalty-programs
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What are the Benefits of In-Store Mobile Commerce?
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THE MOBILE COMMERCE OPPORTUNITY
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What are the Benefits of In-Store Mobile Commerce?Mobile commerce isn’t just a theoretical possibility; it’s a real trend that customers are participating in right now:• 73% of consumers say they have used
their mobile phones in stores.• 38% of smartphone users have used their
phones to make purchases.• 21% of consumers search for mobile
coupons on their phones while in stores.
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What are the Benefits of In-Store Mobile Commerce?
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MOBILE SET TO DOMINATE CONTACTLESS PAYMENTS BY 2015
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What are the Benefits of In-Store Mobile Commerce?In its winter 2012 “Optimized” report, Discover credit card company projected contactless payments to go mobile in a big way. Seeing Non-Mobile dropping below $200 million by the year 2015, while Mobile rises to over $22 billion.
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What are the Benefits of In-Store Mobile Commerce?Discover alone has already installed contactless readers at over 200,000 restaurants, gas stations, convenience stores, pharmacies, and public transit agencies.
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What are the Benefits of In-Store Mobile Commerce?In-store mobile commerce is highly appealing to customers, is already taking place today, and is growing in scale every year. If you aren’t taking advantage yet, now is the time to start!
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What are the Benefits of In-Store Mobile Commerce?
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.
SOURCES:• Cayan• Discover• Interactive Advertising Bureau• ComScore
Learn more at https://cayan.com