INTRODUCTION TO M-COMMERCE

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BENEFITS OF M-COMMERCE

The Goldman forecast predicts that in 2018 m-commerce will reach the value of e-commerce from 2013, which was $626 billion.

The Atlantic

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This short Introduction to M-Commerce will teach you how to leverage your e-commerce business with

a mobile commerce approach and move your business to mobile commerce.

You’ve probably already heard that mobile commerce is paving the way customers shop these days. But have you ever considered a move to m-commerce and the possibility of making a lot more money

for your business?

Now is the perfect time to stop and consider your next move.

Introduction to M-commerce

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What Is Mobile Commerce?

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purchases on mobile web and apps;

mobile payments;

mobile money transfers and m-banking;

and mobile financial services.

Depending on the approach we can include:

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Mobile Commerce is not simply just buying and selling stuff with mobile devices.

Why M-Commerce Matters?

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The growth of mobile commerce is significant. In the United States alone, mobile e-commerce

spending rose from $0.6 billion in Q2 2010 to $11.1 billion in Q2 2015.

Amongst the users sometimes referred to as digital spenders, cross-device shopping became a part

of their regular buying experience.

Why M-Commerce Matters?

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47% of users used tablets, 43% used smartphones, and 39% used laptops in their path to purchase.

source: Criteo

Retailers who created a dedicated app for their business saw a HUGE response, with 58% of all

mobile revenue coming from the app.

Kissmetrics shows that 78% of mobile phone users convert when searching for such information.

Selling offline goods via a mobile app gives you more money than all other app monetization

methods combined!

Dedicated App is a Must

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E-commerce is the Winning App Revenue Model

source: TechRepublic

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Have you seen our amazing blog?

IT’S HERE

How to Boost Revenue with M-Commerce

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1. Myntra – India’s e-commerce revolution

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The engagement for fashion shoppers is even bigger on the mobile app

Sure, it was a bold move – to completely shut down a desktop site and go mobile-app-only.

The traffic from the mobile app for Myntra was actually 90%! This number is HUGE and explains why such a decision was even considered.

First, check on how much of traffic you get from mobile devices.

Second, decide if your business is suitable for the mobile-only channel.

Well, it depends on your niche.

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Can you have similar results?

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2. Etsy – the shopping place for creative buyers

Its revenue grew from $26 million in Q1 2013 to $65.6 million in Q3 2015 and last

year more than half of their visits (53%) came from mobile.

Simple idea of an app - to offer a marketplace for handmade, creative, or vintage

goods.

Great community built by Etsy to inspire users.

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An example of successful mobile commerce to sell goods globally

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3. Starbucks – the bridge between m-commerce and POS retail

source: Fortune

With the Starbucks mobile app you can now order coffee, pay for it with your mobile device, and then go pick it up without waiting in line.

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Order Your Coffee with Mobile Device

Brilliant, simple and…

This approach is so successful that in 2014 it brought the company 16% of earnings from mobile.

It was the equivalent of 7 MILLION transactions per week!

Just from mobile!

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Effective!

It gives its users the ability to give a tip.

It allows to give a friend a gift.

Users receive notifications about discounts.

You can use it to find a Starbucks nearby.

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What’s the secret behind its success?

Starbucks app is super engaging

The Next Big Thing

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Mobile commerce is a natural way to think about the businesses of the future.

Customers already want to engage more and more with their mobile devices.

The number of transactions – not only traffic – will grow with mobile apps.

Monetize mobile users with mobile commerce.

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The Time to Build Your M-Commerce Business is Now

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Have you seen our amazing blog?

IT’S HERE

QUESTIONS?

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