THE 4 C’s OF SEJ SUMMITSANTA MONICA

Content • Community • Conversion • Contingency

4 Seasons

From Mastering Social Media for Big Brands by Debbie Miller

Dollar Shave Club

Think outside your niche…

From Adventures in Content Marketing by Katrina Jefferson

Remarkable Misfits

“If you love people enough they’ll give you everything.” – Amanda Palmer

Train your visitors to take action

SF Zoo Job Page

From What You Did Not Plan For in 2015 by Jordan Koene

NFL on Twitter

From What You Did Not Plan For in 2015 by Jordan Koene

XFINITY

Two weeks?

Personalized response

From Mastering Social Media for Big Brands by Debbie Miller

McDonalds

Slow response

time

Link to explanation

From Mastering Social Media for Big Brands by Debbie Miller

Amy’s Baking Co. – AKA How NOT to Repond

Criticizing fanbase

They are NOT freaking out… in all caps… dropping F bombs

Vulgarity

From Mastering Social Media for Big Brands by Debbie Miller

People Savvy

Tech Savvy

Hard Working

Loyal to Employer

65%

35%

86%

82%

14%

86%

11%

1%

From Millennials in the Workplace and Marketplace by Matt Prince