NASEEM KHAN

FASHION COMMUNICATION

CONCEPT & PROMOTION

CONCEPT“That Girl” is a new style of graphic publication aimed

at 7-9 year old children. It is to be produced four times

a year to coincide with each season and will showcase

the latest in fashion and lifestyle trends, using a mix

of photography, illustration and typography to tell a

narrative. The concept aims to teach younger readers

moral and social issues relevant to today’s society, and

help them in making their own choices through their

individuality. Influences have been taken from younger

fashion and lifestyle trends and social and moral

issues.

CONCEPT

CONCEPT

HANDMADE

ONE OF A KIND

FRESH

ORGANIC

APPLIQUE

PUBLICATIONThe opening publication for ‘That Girl’ series of books

is to be introduced for Autumn 2010, and will portray

the fashion, social and cultural trends relevant to that

season. The chosen theme for the first issue,

concentrates on rustic, neutral trends with a heavy mix

of handmade clothing and small, detailed, applique

accessories. The narrative tells the story of a girl and

her place in society, and tackles the issues of recycling,

peer pressure and inner confidence, which children of

7-9 years of age, can all relate to.

PUBLICATION

PUBLICATION

Public relation is a vital part of any new product, and

will aid greatly in the promotion and awareness of

“That Girl”. Penny Little and Company, are a small but

effective public relations company, specialising in copy

writing, brand positioning and most important PR, with

foundations in books and copyright. Public Relations

tools and techniques to be used for “That Girl”

include:

-Press Release

-Press pack to be sent out to relevant media, press and

publishers

-Book launch event

-Event promotions and invite

PR

PRESS RELEASE

For Immediate Release

Newcastle Upon Tyne, UK

Naseem Khan announces the release of children’s book series ‘That Girl’

That Girl – the first in a series of children’s fashion books, features the season’s latest fashion and life-

style trends and offers a heart warming and inspiring story of a young girl and her constant struggles

with an ever-changing society around her.

This imaginative and creative book introduces young readers to the issues surrounding the world and

inspires to teach them to make their own choices through life, and the exploration of self confidence

and playfulness through it’s stunning photography and graphic work.

“ I wanted to create a publication that would inspire a younger generation to stand up to society

and the pressure it can put on people starting from a young age,” explains creator Naseem Khan.

“Fashion is a staple part of most people’s life and can shape who a person is from a young age. That

Girl is aimed at children with an interest in the creative, fashion side of life and urges them to express

themselves in how they feel, not how society makes them feel.”

For the first time, Seven Stories Centre for Children’s Books, plays host to ‘That Girl’ for an afternoon

of fun and fashion and will explore a new world of independence and imagination.

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For additional information, please contact;Penny LittlePenny Little and Company Ltd. PRpenny@pennylittleandcompany.co.uk07896 647578

PRESS PACK

“That Girl” is to be launched at Seven Stories Centre for

Children’s Books, Newcastle upon Tyne. This will be the

first chance to meet with possible publishers, agents,

press and public, and will allow for the first sales of the

publication. The event will involve a storytelling from

the creator followed by a book signing.

BOOK LAUNCH

SEVEN STORIES

VISUALISATION

3D Visualisation - Elliott Cottell

Artist’s Attic - Seven Stories Centre for Children’s Books

INVITATION

PROMOTION

Promotional Card

Leaflet