Our passion is reflected in our ability to persuade,inspire and surmount.

Mohamed AL Emadi CEO of AL Emadi Enterprises

5

Alhazm A foreword by Mohamed AL Emadi

We live in a rapidly changing world. Today’s customers are more

demanding because of their different values, lifestyles and outlooks.

In this context AL Emadi Enterprises engages in an ongoing innovation

process.

With our project we set out to accompany Qatar in its openness to the world and to foster its economic

growth.It is with pride that we contribute

to the development of our country, through a visionary project with high added value and exceptional services.

Through Alhazm we apply a strategic vision and move towards new industries.

Alhazm will offer customers the ultimate services in fine dining restaurants and exclusive brand boutiques — a unique, luxury experience in Doha.

We are fully committed and have full faith in our ability to be precursors in meeting the evolving needs of customers.

7

Alhazm - a jewel taking shape.

Alhazm embodies a new lifestyle.Designed for connoisseurs in search of excellence, Alhazm will gather together the world’s most valuable brands in a classical architectural setting of contemporary spirit.

Alhazm will combine luxury fashion boutiques with the best food experiences. It will be an astonishing social venue where discerning clients can enjoy the European feel in Arabian land.

Top boutiques and restaurants.

Two distinguishing souls for an

outstanding story.

Introducing an exclusive project

the Vision

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Welcome to the ever-growing

country.

A bigger, richer, and ambitious society

inside Qatar

Qatar is catching speed. Cities are rapidly expanding to welcome new inhabitants and tourists. Qatar’s economy is attracting a growing number of investors and businesses from all over the world.

Thanks to remarkable development and cultural projects Qatar’s managerial expertise is establishing itself in a global arena. Qatar MotoGP and tennis Qatar Open, among our biggest events, testify the reliability of our organizations.

Trends and analyses prove this boom: a new horizon is opening for Qatar.

$ 88,31 /2010

$ 97,98 /2011

$ 102,21 /2012

Source: International Monetary Fund

Countries ranking

GDP (PPP)PER-CAPITAintl. dollar units

102,2179,78

60,41

55,00

54,39

51,49

49,92

49,01

45,42

42,73

12

3

4

5

6

7

8

9

10

COUNTRYRANK

QatarLuxembourg

Singapore

Norway

Brunei

Hong Kong

United States

United Arab Emirates

Switzerland

Canada

GDP PURCHASING POWER PARITY PER-CAPITA INCOME

Source: World Economic Forum

ECONOMIC COMPETITIVENESS IN GULF COUNTRIES2013-2014 ranking

1 Qatar

2 UAE

3 Saudi Arabia

4 Kuwait

5 Bahrain

Total population

2,050,000 /2013

Population growth rate

7.05% /2012

TRENDS

QATAR DEMOGRAPHICS

Source: World Bank

20152,260,000

inhab.2010

1,750,000 inhab.

2005820,000

inhab.

The top country to invest in.

Charts and future trends.

QATAR GDP GROWTH

Source: International Monetary Fund

GDP ($ BILLION)

200

150

100

50

2005 2006 2007 2008 2009 2010 2011 2012 2013 est.

2014est.

2015est

0

44,35

60,88

79,71

115,27

97,80

127,33

173,32183,38 188,81

196,60208,70

YEAR

A uniquecollection of world excellences.

the Alhazm experience

10 11

12 13

Only the best: Alhazm will satisfy even the most demanding customers with an ideal selection of international fashion, beauty and luxury good brands. Alhazm is inspired by the latest global trends and will be a space of unequalled richness and variety.

An exclusive tenant mix is the key to

our success.

High-end boutiques for an emporium of distinction

Luxury

A gallery where shopping is a journey

in pursuit of authentic elegance.

14 15

Home to well-known restaurants and coffee shops, Alhazm will offer a gastronomic experience of a lifetime, in the respect of tradition. A fascinating journey through global cuisines, from fine and leisure dining to gourmet lounges, to a fresh food market— the location and the service enhancing the visitor’s experience.The culinary core of Alhazm will be an original Italian pole: a point of sale with an educational zone dedicated to tasting and the promotion of the sustainable food culture.

Our speciality is the highest quality,

in food and service.

The charming spirit of restaurants and cafés

Fine dining

The best of world flavors, with an Italian touch.

An arena of pure taste.

16 17

Majestic architecture and passion for details.

Home ofclassic beauty.

A gem of Europe is risen in Qatar. Thanks to a monumental project, customers will be amazed by the stunning architecture in original Tuscan marble and its exquisite design, which renew the spirit of the classic continental style.Alhazm will be a business and meeting place with a panoramic terrace for shows and events — an inspiring set where every personal story can be lived.

The magic of Old-Country surprises

Doha.

An impressive venue, a noble design

European atmosphere

18 19

Thanks to its site on a hill, a gentle breeze caresses Alhazm cooling the air all year round. Visitors will enjoy strolling outside pavilions and shaded kiosks, in rich flower gardens with olive trees, water features, and a small amphitheater for the events.A state-of-the-art outdoor ventilation system (more efficient than traditional air conditioning) and a special heat-absorbing paving in Greek white marble will ensure pleasant visits in the external area even during summertime.

Green is the color of calmness

and joy.

Amazing time in a treasure of landscaping

Gardens

Wandering in a space of wonder,

delighted by natural comfort.

20 21

Perfect service, a striking view of the Doha skyline, and a special entrance. Guests staying overnight at the Alhazm boutique hotel will enjoy relaxing luxury accommodation with a spa, fitness center, and swimming pool — accessible through a spectacular pyramid of glass.

Well-being is our priority

and art.

Caring for our guests’ every little wish

Hotel

Dedication for beauty meets the Arabian tradition.

The meaning of true hospitality.

22 23

A social venueWith Alhazm we are creating a place with an identity: a surprising meeting place, where to share valuable experiences and connect across generations, beliefs, cultures.Alhazm is special. Our approach is a truly innovative one: we will offer something new to achieve — rather than a standard shopping mall — a real community space.

The community concept.

What makes us special.

Slow-foodculture

The RooftopGarden

Alhazm SocialKitchen

Alhazm promotes sustainability and food culture at all levels. Activities include: a fresh market area, restaurants, and educational courses on gastronomic traditions.

As part of its environmental project, Alhazm will have an outdoor green area for children. The garden will host workshops on food tradition, healthy and seasonal products, waste and recycling.

A cooking club, where you can learn fine recipes and dine together. The Social Kitchen is conceived for expats and families who want to make new friends and get acquainted with Qataris culture.

Events

Alhazm will stage a rich calendar of activities. Workshops, recreation and entertainment events, conferences. Full of surprises, different activities will give people the chance to do something new on every visit.

h 7.00 am

h 12.00 pm h 4.00 pm

h 5.00 am

Reflected in the purest stone, the enchanting light of Alhazm leads the most precious journey in luxury.

h 8.00 pm

A L H A Z M24 25

A closer look.

Alhazm in detail.95,000

35,000

32

25

50

24,500

6

46

6

60,000

sqm Gross Built Area

sqm Gross Leasable Area

Restaurants

Coffee Shops

Retail Shops

Tons of stone and marble

Service Providers

Elevators

Escalators

sqm Car Parking Areas

26 27

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In the center of city life.Located in a wealthy Qataris and international neighborhood.A prime position.

A strategic sitein the lively heart of Doha

TIMING CHART

Museum of Islamic Art / 15 min

Qatar National Museum / 15 min

Doha International Airport / 30 min

Katara / 5 min

The Pearl / 10 min

Westbay / 5 min

Mathaf - Arab Museum of Modern Art / 15 min

Qatar Convention Centre / 15 min

Qatar Islamic Cultural Center / 15 min

Al Markhiya Gallery / 15 min

Qatar International Exhibition Centre / 5 min

Qatar Foundation / 15 min

Qatar University / 10 min

Souq Waqif / 15 min

Diplomatic Area / 5 min

Doha Port / 15 min

QATAR UNIVERSITY

KATARA

THE PEARL

MATHAFARAB MUSEUM OF MODERN ART

QATARCONVENTION CENTRE

QATAR FOUNDATION

QATAR ISLAMICCULTURAL CENTER

MUSEUM OF ISLAMIC ART

DOHA PORT

QATAR NATIONALMUSEUM

AL MARKHIYAGALLERY

SOUQ WAQIF

DOHA INTERNATIONAL AIRPORT

WEST BAY

DO

HA

EXP

Y

DO

HA EXPY

AL RAYYAN ROAD

D-RING ROAD

C-RING ROAD

F-RING ROAD

AIRPORT ROAD

SALWA ROAD

SALWA ROAD

AL JAM

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T.

AL

ISTI

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T.

DO

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DIPLOMATIC AREA

QATAR INTERNATIONAL EXHIBITION CENTRE the Location

31

A world-classtarget.

Alhazm addresses distinguished

clients with high valuesBUSINESS PEOPLE

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EDUCATION CITY

CULTURAL, ENTERTAINMENT AND TOURISM AREA

RESIDENTIAL AREA“VILLAS � COMPOUNDS”

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SOUQ WAQIF

BUSINESS AREAGOVERNMENT BUILDINGSMINISTRIES, BANKS

EXPATS

QATARIS

“There’s no luxurious space like Alhazm in the whole Doha”

“Shopping in Alhazm is always a new experience”

“I finally found the perfect place for my meetings”

33

Alhazm overview

BLOCK 1Restaurants, Coffee Shops,Food Related Shops

AMPHITHEATERShows and events

GARDENS

Green area, kiosks, water features

SKYLINE

TERRACE

Shows and events

BLOCK 6Top Fashion BrandsMulti Brand ConceptHotel

BLOCK 2Alhazm Social Kitchen,Rooftop Garden, Restaurants, Coffee Shops, Food Related Shops

BLOCK 3Multi Purpose Area,Restaurants, Coffee Shops,Food Related Shops

BLOCK 4Restaurants, Coffee Shops,Food Related Shops

BLOCK 5Fresh Market, Food Retail and Bistrot, Restaurants, Food Related Shops,Coffee Shops

HOTEL ENTRANCE

Men Prayer

Hall

Women Prayer

Hall

BLOCK 7 Offices

����������� BASEMENT

UPPER BASEMENTGROUND FLOOR

FIRST FLOORROOF

32

35

Display. Ground floor plan

Display. Ground floor flow

30 RESTAURANTS

25 COFFEE SHOPS

23 TOP FASHION BRANDS

18 FOOD RELATED SHOPS

1 FRESH MARKETFOOD RETAIL AND BISTROT

1 HOTEL

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PARKING LEVEL

ENTRY/EXITTO/FROM LOWER BASEMENT

PARKING LEVEL

UP/DOWN

FROM/TO UPPER BASEMENT

PARKING LEVEL

34

PEOPLE FLOW

ELEVATORS

ESCALATORS

ENTRY / EXIT � CARS

37

Display. First floor plan

Display. Upper Basement flow

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PARKING LEVELENTRY/EXIT

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TO/FROM UPPER BASEMENT

PARKING LEVEL

36

1 FRESH MARKET

1 BOOKSTORE

1 MULTI PURPOSE COMMERCIAL AREA

1 GYM & SPA

1 HOTEL

2 RESTAURANTS

1 KIDS ENTERTAINMENT AREA

ENTRY / EXIT � CARS

HOTEL ENTRANCEPOOL, GYM AND FACILITIES

39

The main areas of intervention are internally developed (market

research, planning, marketing, technical services support), thanks to

the different specialistic divisions of the company: AL Emadi Hospitality, AL Emadi Solar Systems, AL Emadi

Fire, AL Emadi Media.

The management will be entrusted to the best European experts in this field,

through a team with executive and supervision experience in Italian retail

real estate sector.

Since AL Emadi Enterprises was established in 1999, it has become a leading real estate company in Qatar.

With the forthcoming Alhazm project AL Emadi Enterprises cements itself as a pioneer and enters the retail real estate industry, willing to stand out in excellence and dynamism. The group works with the most trusted professionals in the field from the most important European and GCC realities.

the Company A strong group, full expertise

Proud to foster

the development of our country.

38

Art direction, graphic design & copywriting by Bellissimo – www.bellissimo.it/label