tech innovation s1
DESCRIPTION
Overview of Technology and innovationTRANSCRIPT
ATOA Scientific Technologies Engineering Simulation For Innovation
Technology and Innovation Management: S1 Introduction Dr Raj C Thiagarajan
To
SIBM SIII MBA Students
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TIM
2
• Introduction
• Session Plan
• Technology and Innovation overview
– Foundation
– Tools
– Major Trends
– Practical perspectives
– What is in for a CTO?
• Assessment plan and assignments
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Instructor: Raj C Thiagarajan
Current
MD, ATOA Scientific Technologies Pvt Ltd
Passionate about Technology and innovation.
22 + years of Global industrial and academic experience in developing innovative products and technology.
Commercially successful and proprietary products for both short and long term technology management.
+ Patent and Publications Leadership.
Mail : [email protected]
Visit : www.atoastech.com
Connect: http://in.linkedin.com/in/ctraj
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Overview
4
No. Topics Learning Outcome Reading References 1 Management of Technology
and Innovation – Overview
Scope of the Course and an overview of the subject Management of Technology and Innovation: A Strategic Approach – White & Bruton, Chapter 1
2 Managing Creativity and innovation
Learn the fundamental of innovation concepts and foundation for value creation.
Managing Creativity and innovation Harvard Business Essentials
3 Technology tools for innovation Learn Concurrent, reverse, value engineering concept and tools to facilitate successful innovation.
Engineering and technology management tools and applications, B.S. Dhillon Chapter 8 and 9.
4 Process of Technological change
Analyze the dynamics of innovation and diffusion based technological changes
Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 3 and 4
5 Technology intelligence and competition
Learn the process of gathering technology intelligence for making strategic decisions .Analyze the influence of technology on competition
Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 5 and 7
6 Technology management tools Learn to use idea, project and technology management tools for decision making.
Engineering and technology management tools and applications, B.S. Dhillon
7 Technology Road map Learn the overview and Development of technology road map for science and technology driven companies.
Technology road mapping: linking technology resources to business objectives, Robert Phaal et.al, Cambridge.
8 Technology Strategy models Learn the principle involved in formulating and implementing a technology strategy.
Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 8 and 9
9 Organizing for Innovation Analyze the critical issues involved in the choice of organizational form for implementing technology management.
Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 13
10 Intellectual Property Strategy and management
Understand ways to protect the knowledge assets that constitute the basis of competitive advantage.
Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 14
11 Technology Deployment in New Products
Learn the process of new product development – the strategic, technology and operational phases.
Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 11 and 12
12 Technology management group presentation and discussion.
Application of concepts learned for your own assignments and group projects + Evaluation
Research related to Renewable energy and Engineering services industry
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Origin
5
• Why are we here?
• Theologist
• Philosopher
• Scientist
– Physics, Chemistry, Bio, mathematics….
• Engineers
– Civil, Mechanical, Electrical, Electronics..
• Technologist
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Fundamental Forces and Models
6
Forces • Gravity
• Electromagnetic
• Weak nuclear forces
• Strong nuclear forces
Models • Newton's Classical mechanics
• Maxwell Electromagnetic equation
• Quantum mechanics
• String Theory
• M Theory
© ATOA Scientific Technologies Engineering Simulation For Innovation www.atoastech.com
A journey through scale
7
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Unity
8
• Quarks
• Atoms
• Molecules
• Materials
• Structures
• Building Systems
• Ecosystem
• Planet Earth
• Solar System
• Universe
• Galaxy
Ecosystem
Products
Components
Materials
Molecules
Atoms
Quark
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Material Unity
• The bottom line is Unity
9
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technological Environment
10
• You are not alone!
– Your company
– Task Environment
– Industry
– Macro Environment
• Task Environment
– Customer
– Suppliers
– Competitors
– Associations
Macro Environ
ment
Industry
Task Environment
Firm
Economic Political
Social
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Basic Definition
11
• Science Knowledge arranged in an orderly manner especially knowledge obtained by observation and testing of facts.
• Engineering The application of science for the control and use of power especially by the use of machines.
• Technology Study, mastery and utilization of manufacturing and industrial methods. Systematic application of knowledge to practical tasks in industry.
• Management The organization and coordination of activities to achieve the defined organizational objectives in accordance with certain policies.
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
New Knowledge to Commercialization
12
Science
Engineering Technology Products/ Process
Basic / Applied Research
Industrial Research
Commercialization
Universities Govt Labs
Corporate R&D Entrepreneurs
Corporation Private companies
Startups
MIT, IIT NASA, CSIR
AT&T GE Ranbaxy, Tata motors
Microsoft TCS, Infosys, Wipro Google
Apple Samsung Marico Toyota
© ATOA Scientific Technologies Engineering Simulation For Innovation www.atoastech.com
The Traditional Engineered Process
The Simulation Based Engineered Process
The Engineering Process
Mathematical Computational
Design
Predictive Processing
Testing for Validation & verification
Virtual product/ system
Conceptual Design Fabrication Assembly Testing
Transformation of Material into Useful Products FIRST TIME RIGHT
Opportunity for Value creation
ENGINEERING PROCESS PRODUCT MATERIAL
13
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Functional Materials
Nano technology
Smart Materials
Ceramics Polymers
Foam Natural
materials
Composite
Metals
Materials Technology
Insulators
Semiconductors
Metals
Plastics Glass Ceramics
Silicon (Si) Gallium Arsenide (GaAs) Indium Phosphide (InP) Gallium Nitride (GaN) Silicon Carbide (SiC)
Copper Gold Silver Tungsten
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technology Adaptation
• Aerospace
• Medical
• Automobile
• Industrial
• Building and Construction
• Packaging
• Safety critical to Mass Production
• Cost comes down over time
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technology Management Definition
16
• Management of technology links engineering and management disciplines to plan, develop and implement technological capabilities to shape and accomplish the strategic and operational goals of an organization.
– National Research Council definition
• Management of Technology Focus
– Create Value
– Innovate
– Customer experience (internal and external)
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Industrial Technology Drivers
• Past:
• Manufacturing – Mass production: Ford
• Marketing - Good selling: FMCG
• Quality – Six sigma : Motorola, GE
• Present :
• Services Economy : Tech companies
• Future:
• Creative Economy
• India and Innovation
17
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technology Forms
18
• Product Technology
– Physical
– Basic needs
• Process Technology
– Manufacturing
– Services
– Business methods
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Infrastructure Sourcing
Human Resources Technology Development
Industrial Value Chain
19
• Margin
• Core activities
• Support activities
In
Logistics Operations
Out Logistics
Marketing and Sales
Services
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technology commoditization
20
• Information flow
• Data: Info: Knowledge: Wisdom
• Globalization
• Shrinking world: Global sourcing: Best talent
• Cycle time
• Shorter product life cycle: Global Launch:
• Proprietary Innovation
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technology Timeline
21
Prehistoric: Shelter, Tools, Pottery, Textile,
Wheel
Arch Bridge
9: Gun powder
12: Mariners Compass
13: Paper Making
15: Printing Press
17: New paper
18: Arc lamp, Stem locomotive, Automobiles
19: Transportation : Polymer: Jet Engine: Composites: www: Mobile:
Also Refer: http://www.fastcompany.com/1700974/innovation-timeline
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Emerging Technologies 2011
22
Social Indexing
Facebook remaps the Web to personalize online services
Smart Transformers
Controlling the flow of electricity to stabilize the grid
Gestural Interfaces
Controlling computers with our bodies
Cancer Genomics
Deciphering the genetics behind the disease
Solid-State Batteries
High-energy cells for cheaper electric cars
From: http://www.technologyreview.com/tr10/
Homomorphic Encryption
Making cloud computing more secure
Cloud Streaming
Bringing high-performance software to mobile devices
Crash-Proof Code
Making critical software safer
Separating Chromosomes
Precise way to read DNA will change how we treat disease
Synthetic Cells
Designing new genomes could speed the creation of vaccines
and biofuel-producing bacteria
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Emerging Technologies
23
• Agricultural: Vertical Forming
• Bio: Genetic Engineering, Stem cell, Nano medicine
• Brain: Neuroinformatics
• Energy: Biofuels, Ultra capacitor, wireless energy transfer
• Electronics: 3D display, spintronics, graphene
• Materials: Nano, meta, Super lightweight
• Transportation: Space plane, Alternate fuel
• Manufacturing: 3D printing, Molecular assembly
• Technology: Nano Bio Info and Cognitive Convergence
• Unity
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
CTO
24
• Technology + Management
• Evolved from Manager to Director to CTO
• Resources to Technology
• Long term and Short term
• Change Agent
• Value creation
• Technology competitiveness enabler
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S2 Managing Creativity and innovation
25
• Information flow
• Data: Info: Knowledge: Wisdom
• Globalization
• Shrinking world: Global sourcing: Best talent
• Cycle time
• Shorter product life cycle: Global Launch:
• Growth
– Volume, Price premium
• Invention to Innovation:
– Proprietary Innovation
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S3 Engineering Tools
26
• Concurrent Engineering
• Simulation driven Engineering
• Value, reverse, reengineering
• New idea generation tools, TRIZ.
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S4 Technological Change Process
• Innovation
– Drivers
– Process
– Technology Evolution
– Characteristics
• Diffusion
– S curve diffusion
– Innovation adoption
– Drivers
Introduction
Growth
Maturity
Time A
do
pti
on
Rat
e
27
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S5 Intelligence and competition
28
• Competitive Edge
– First/ Fast/ Follower
• Publications
~1 year old
• Patents
~2 Year old
• Competition is active with 1 or 2 year head start
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S6 Management decision tools
29
• Idea/ project Valuation
• Forecasting/ Assessment
• Project Evaluation
• Product life cycle costing
• Product pricing
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S7 Technology Roadmap
30
• Linking Technology resources to business objectives
• Bridges commercial and Technological perspectives
• Align technology to product and market
Business/ Market
• M1 M2 M2
Product/Services
• P1 P2 P3
Technology
• T1 T2 T3
Time Line
Breakthrough Technology
Evolutionary Technology
Current Technology
Tech
no
logy
Time
Past Technology
Hand wound Automatic
GPS Enabled Health Check Mobile
Biochip Implants
Digital Solar
Products Technology Enabling Technology
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S8 Technology Strategy
31
• Technology Choices
• Key principles
• Framework for strategy formulation
• In-house R&D
• Portfolio of technology
• Collaboration
• Open innovation
• Outsourcing
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S9 Organizing for Innovation
32
• Organization structure for Innovation
• Hierarchy, Flat
• Make or Buy
• Open vs Internal
• Idea management system
• Motivation
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S10 Intellectual Property
33
• Protecting your technology
• Technology knowhow
• Trade secrets
• Patents
• Publications
• Copyrights
• Trademarks
• IP strategy
• Monetizing, Licensing
• Competitive Edge
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S11 NPI
34
• New product / Process Introduction plan
• Technical and manufacturing readiness review
• Toll gates (Technical, Quality, Production)
• Product/ idea pipeline
Scope
(T1)
• Customer
• Technical
• Commercial
• Competition
• Concept Design
• Funding
Feasibility
(T2)
• Project team
• Preliminary Design
• Process Design
• CTQs
Final Design (T3)
• Final product
• Final process
• Design Specifications
• Tool and model files
Pilot
(T4)
• Execute pre pilot builds
• Assess Pilot
• Equipment readiness
• Material readiness
Production
(T5)
• Execute
• Commercialization plan
• Quality plan
• Production technical review
Post production
(T6)
• Start production
• Assesses CTQs
• Assess plan
• Post production review
Idea Feasibility Preliminary design Final design Pre production Post production Commercialization After Service
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Evaluation Plan
35
1. Assignments : 20%
2. Group Project : 30% 3. Class Test : 30%
4. Quizzes: 10%
5. Cases: 10%
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Individual Assignment
36
• Play the role of a CTO
– Develop a technology road map for a renewable or engineering services company of your choice.
– Develop both short term and long-term plan
– Present a 2-3 page presentation and a short executive summary.
• Suggested Steps
– Select a company of your interest.
– Collect the basic company details (Finance, management team, Vision, mission, History, Values, etc)
– List the market segment details
– Review of current product offering
– Discuss about the current technology
– Plan and if possible propose future technology needs
– Complete the road map by integrating above inputs
– Present your results for evaluation.
– Due from 8th session onwards
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Group Project
37
• Integrate your individual assignment into group project.
• Play the role of Industrial growth Associations
– Renewable Industry
– Engineering Services Industry
• Technology road map for the industry:
• Suggested Steps
– Review and select and industry advisory or regulatory body ( e.g NASSCOM, The Indian Renewable Energy Development Agency IREDA)
– Understand and list the role of the technology advisory body
– Review the current status of the industry (Market and Technology)
– Brainstorm as team about the future growth requirements of the industry.
– Present your group findings as technology roadmap .
• Maximum 10 page presentation and an executive summary report.
• Completed before 12th session.