tech innovation s1

ATOA Scientific Technologies Engineering Simulation For Innovation

Technology and Innovation Management: S1 Introduction Dr Raj C Thiagarajan

To

SIBM SIII MBA Students

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TIM

2

• Introduction

• Session Plan

• Technology and Innovation overview

– Foundation

– Tools

– Major Trends

– Practical perspectives

– What is in for a CTO?

• Assessment plan and assignments


Instructor: Raj C Thiagarajan

Current

MD, ATOA Scientific Technologies Pvt Ltd

Passionate about Technology and innovation.

22 + years of Global industrial and academic experience in developing innovative products and technology.

Commercially successful and proprietary products for both short and long term technology management.

+ Patent and Publications Leadership.

Mail : [email protected]

Visit : www.atoastech.com

Connect: http://in.linkedin.com/in/ctraj

mailto:[email protected]

http://www.atoastech.com/

http://in.linkedin.com/

http://in.linkedin.com/in/ctraj


Overview

4

No. Topics Learning Outcome Reading References 1 Management of Technology

and Innovation – Overview

Scope of the Course and an overview of the subject Management of Technology and Innovation: A Strategic Approach – White & Bruton, Chapter 1

2 Managing Creativity and innovation

Learn the fundamental of innovation concepts and foundation for value creation.

Managing Creativity and innovation Harvard Business Essentials

3 Technology tools for innovation Learn Concurrent, reverse, value engineering concept and tools to facilitate successful innovation.

Engineering and technology management tools and applications, B.S. Dhillon Chapter 8 and 9.

4 Process of Technological change

Analyze the dynamics of innovation and diffusion based technological changes

Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 3 and 4

5 Technology intelligence and competition

Learn the process of gathering technology intelligence for making strategic decisions .Analyze the influence of technology on competition


6 Technology management tools Learn to use idea, project and technology management tools for decision making.

Engineering and technology management tools and applications, B.S. Dhillon

7 Technology Road map Learn the overview and Development of technology road map for science and technology driven companies.

Technology road mapping: linking technology resources to business objectives, Robert Phaal et.al, Cambridge.

8 Technology Strategy models Learn the principle involved in formulating and implementing a technology strategy.


9 Organizing for Innovation Analyze the critical issues involved in the choice of organizational form for implementing technology management.

Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 13

10 Intellectual Property Strategy and management

Understand ways to protect the knowledge assets that constitute the basis of competitive advantage.

Managing Technology and Innovation for Competitive Advantage – V.K. Narayanan – Chapter 14

11 Technology Deployment in New Products

Learn the process of new product development – the strategic, technology and operational phases.


12 Technology management group presentation and discussion.

Application of concepts learned for your own assignments and group projects + Evaluation

Research related to Renewable energy and Engineering services industry


Origin

5

• Why are we here?

• Theologist

• Philosopher

• Scientist

– Physics, Chemistry, Bio, mathematics….

• Engineers

– Civil, Mechanical, Electrical, Electronics..

• Technologist


Fundamental Forces and Models

6

Forces • Gravity

• Electromagnetic

• Weak nuclear forces

• Strong nuclear forces

Models • Newton's Classical mechanics

• Maxwell Electromagnetic equation

• Quantum mechanics

• String Theory

• M Theory

© ATOA Scientific Technologies Engineering Simulation For Innovation www.atoastech.com

A journey through scale

7


Unity

8

• Quarks

• Atoms

• Molecules

• Materials

• Structures

• Building Systems

• Ecosystem

• Planet Earth

• Solar System

• Universe

• Galaxy

Ecosystem

Products

Components

Materials

Molecules

Atoms

Quark


Material Unity

• The bottom line is Unity

9


Technological Environment

10

• You are not alone!

– Your company

– Task Environment

– Industry

– Macro Environment

• Task Environment

– Customer

– Suppliers

– Competitors

– Associations

Macro Environ

ment

Industry

Task Environment

Firm

Economic Political

Social


Basic Definition

11

• Science Knowledge arranged in an orderly manner especially knowledge obtained by observation and testing of facts.

• Engineering The application of science for the control and use of power especially by the use of machines.

• Technology Study, mastery and utilization of manufacturing and industrial methods. Systematic application of knowledge to practical tasks in industry.

• Management The organization and coordination of activities to achieve the defined organizational objectives in accordance with certain policies.


New Knowledge to Commercialization

12

Science

Engineering Technology Products/ Process

Basic / Applied Research

Industrial Research

Commercialization

Universities Govt Labs

Corporate R&D Entrepreneurs

Corporation Private companies

Startups

MIT, IIT NASA, CSIR

AT&T GE Ranbaxy, Tata motors

Microsoft TCS, Infosys, Wipro Google

Apple Samsung Marico Toyota

© ATOA Scientific Technologies Engineering Simulation For Innovation www.atoastech.com

The Traditional Engineered Process

The Simulation Based Engineered Process

The Engineering Process

Mathematical Computational

Design

Predictive Processing

Testing for Validation & verification

Virtual product/ system

Conceptual Design Fabrication Assembly Testing

Transformation of Material into Useful Products FIRST TIME RIGHT

Opportunity for Value creation

ENGINEERING PROCESS PRODUCT MATERIAL

13


Functional Materials

Nano technology

Smart Materials

Ceramics Polymers

Foam Natural

materials

Composite

Metals

Materials Technology

Insulators

Semiconductors

Metals

Plastics Glass Ceramics

Silicon (Si) Gallium Arsenide (GaAs) Indium Phosphide (InP) Gallium Nitride (GaN) Silicon Carbide (SiC)

Copper Gold Silver Tungsten


Technology Adaptation

• Aerospace

• Medical

• Automobile

• Industrial

• Building and Construction

• Packaging

• Safety critical to Mass Production

• Cost comes down over time


Technology Management Definition

16

• Management of technology links engineering and management disciplines to plan, develop and implement technological capabilities to shape and accomplish the strategic and operational goals of an organization.

– National Research Council definition

• Management of Technology Focus

– Create Value

– Innovate

– Customer experience (internal and external)


Industrial Technology Drivers

• Past:

• Manufacturing – Mass production: Ford

• Marketing - Good selling: FMCG

• Quality – Six sigma : Motorola, GE

• Present :

• Services Economy : Tech companies

• Future:

• Creative Economy

• India and Innovation

17


Technology Forms

18

• Product Technology

– Physical

– Basic needs

• Process Technology

– Manufacturing

– Services

– Business methods


Infrastructure Sourcing

Human Resources Technology Development

Industrial Value Chain

19

• Margin

• Core activities

• Support activities

In

Logistics Operations

Out Logistics

Marketing and Sales

Services


Technology commoditization

20

• Information flow

• Data: Info: Knowledge: Wisdom

• Globalization

• Shrinking world: Global sourcing: Best talent

• Cycle time

• Shorter product life cycle: Global Launch:

• Proprietary Innovation


Technology Timeline

21

Prehistoric: Shelter, Tools, Pottery, Textile,

Wheel

Arch Bridge

9: Gun powder

12: Mariners Compass

13: Paper Making

15: Printing Press

17: New paper

18: Arc lamp, Stem locomotive, Automobiles

19: Transportation : Polymer: Jet Engine: Composites: www: Mobile:

Also Refer: http://www.fastcompany.com/1700974/innovation-timeline


Emerging Technologies 2011

22

Social Indexing

Facebook remaps the Web to personalize online services

Smart Transformers

Controlling the flow of electricity to stabilize the grid

Gestural Interfaces

Controlling computers with our bodies

Cancer Genomics

Deciphering the genetics behind the disease

Solid-State Batteries

High-energy cells for cheaper electric cars

From: http://www.technologyreview.com/tr10/

Homomorphic Encryption

Making cloud computing more secure

Cloud Streaming

Bringing high-performance software to mobile devices

Crash-Proof Code

Making critical software safer

Separating Chromosomes

Precise way to read DNA will change how we treat disease

Synthetic Cells

Designing new genomes could speed the creation of vaccines

and biofuel-producing bacteria

http://www.technologyreview.com/web/37202/

http://www.technologyreview.com/energy/37200/

http://www.technologyreview.com/computing/37201/

http://www.technologyreview.com/biomedicine/37198/










http://www.technologyreview.com/article/37206/







Emerging Technologies

23

• Agricultural: Vertical Forming

• Bio: Genetic Engineering, Stem cell, Nano medicine

• Brain: Neuroinformatics

• Energy: Biofuels, Ultra capacitor, wireless energy transfer

• Electronics: 3D display, spintronics, graphene

• Materials: Nano, meta, Super lightweight

• Transportation: Space plane, Alternate fuel

• Manufacturing: 3D printing, Molecular assembly

• Technology: Nano Bio Info and Cognitive Convergence

• Unity


CTO

24

• Technology + Management

• Evolved from Manager to Director to CTO

• Resources to Technology

• Long term and Short term

• Change Agent

• Value creation

• Technology competitiveness enabler


S2 Managing Creativity and innovation

25

• Information flow

• Data: Info: Knowledge: Wisdom

• Globalization

• Shrinking world: Global sourcing: Best talent

• Cycle time

• Shorter product life cycle: Global Launch:

• Growth

– Volume, Price premium

• Invention to Innovation:

– Proprietary Innovation


S3 Engineering Tools

26

• Concurrent Engineering

• Simulation driven Engineering

• Value, reverse, reengineering

• New idea generation tools, TRIZ.


S4 Technological Change Process

• Innovation

– Drivers

– Process

– Technology Evolution

– Characteristics

• Diffusion

– S curve diffusion

– Innovation adoption

– Drivers

Introduction

Growth

Maturity

Time A

do

pti

on

Rat

e

27


S5 Intelligence and competition

28

• Competitive Edge

– First/ Fast/ Follower

• Publications

~1 year old

• Patents

~2 Year old

• Competition is active with 1 or 2 year head start


S6 Management decision tools

29

• Idea/ project Valuation

• Forecasting/ Assessment

• Project Evaluation

• Product life cycle costing

• Product pricing


S7 Technology Roadmap

30

• Linking Technology resources to business objectives

• Bridges commercial and Technological perspectives

• Align technology to product and market

Business/ Market

• M1 M2 M2

Product/Services

• P1 P2 P3

Technology

• T1 T2 T3

Time Line

Breakthrough Technology

Evolutionary Technology

Current Technology

Tech

no

logy

Time

Past Technology

Hand wound Automatic

GPS Enabled Health Check Mobile

Biochip Implants

Digital Solar

Products Technology Enabling Technology


S8 Technology Strategy

31

• Technology Choices

• Key principles

• Framework for strategy formulation

• In-house R&D

• Portfolio of technology

• Collaboration

• Open innovation

• Outsourcing


S9 Organizing for Innovation

32

• Organization structure for Innovation

• Hierarchy, Flat

• Make or Buy

• Open vs Internal

• Idea management system

• Motivation


S10 Intellectual Property

33

• Protecting your technology

• Technology knowhow

• Trade secrets

• Patents

• Publications

• Copyrights

• Trademarks

• IP strategy

• Monetizing, Licensing

• Competitive Edge


S11 NPI

34

• New product / Process Introduction plan

• Technical and manufacturing readiness review

• Toll gates (Technical, Quality, Production)

• Product/ idea pipeline

Scope

(T1)

• Customer

• Technical

• Commercial

• Competition

• Concept Design

• Funding

Feasibility

(T2)

• Project team

• Preliminary Design

• Process Design

• CTQs

Final Design (T3)

• Final product

• Final process

• Design Specifications

• Tool and model files

Pilot

(T4)

• Execute pre pilot builds

• Assess Pilot

• Equipment readiness

• Material readiness

Production

(T5)

• Execute

• Commercialization plan

• Quality plan

• Production technical review

Post production

(T6)

• Start production

• Assesses CTQs

• Assess plan

• Post production review

Idea Feasibility Preliminary design Final design Pre production Post production Commercialization After Service


Evaluation Plan

35

1. Assignments : 20%

2. Group Project : 30% 3. Class Test : 30%

4. Quizzes: 10%

5. Cases: 10%


Individual Assignment

36

• Play the role of a CTO

– Develop a technology road map for a renewable or engineering services company of your choice.

– Develop both short term and long-term plan

– Present a 2-3 page presentation and a short executive summary.

• Suggested Steps

– Select a company of your interest.

– Collect the basic company details (Finance, management team, Vision, mission, History, Values, etc)

– List the market segment details

– Review of current product offering

– Discuss about the current technology

– Plan and if possible propose future technology needs

– Complete the road map by integrating above inputs

– Present your results for evaluation.

– Due from 8th session onwards


Group Project

37

• Integrate your individual assignment into group project.

• Play the role of Industrial growth Associations

– Renewable Industry

– Engineering Services Industry

• Technology road map for the industry:

• Suggested Steps

– Review and select and industry advisory or regulatory body ( e.g NASSCOM, The Indian Renewable Energy Development Agency IREDA)

– Understand and list the role of the technology advisory body

– Review the current status of the industry (Market and Technology)

– Brainstorm as team about the future growth requirements of the industry.

– Present your group findings as technology roadmap .

• Maximum 10 page presentation and an executive summary report.

• Completed before 12th session.

tech innovation s1

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