Aliyah Ryan

Understanding the design of idents:

This is a neon-animated ident from the BBC, in the ident there is as a neon-animated girl who jumps off the top of a pet shop building onto a Ferris wheel, the Ferris wheel then symbolizes BBC Ones iconic logo. The cinerary of the ident is a fun fair on surreal planet, there are images of flying parrots and spaceships also snakes and a skull animated man who is hanging of the Ferris wheel, which gives it a surreal affect. The music that is playing in the background goes really well with the ident and its neon-animated theme, the music goes really well with the tempo of the ident, which is at a slow speed. The main part of the ident is quite fast and last 4 seconds; the rest of the ident has a voice narrator informing the audience what will be on and that BBC is now in HD. This particular ident appeals to BBC Ones target audience as it is a family orientated channel and a family orientated ident that appeals to both adults and children. This is an information-led ident, as it informs the viewers about program that are coming on the channel and that the channel is developing with its technology (HD channel). The impression you get from this ident about the channel is that it is family orientated as you can tell form the shows that would eb coming up next, this ident also shows that this channel is fun as you can see from the animation.

You can watch this ident on: http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-NEON-1

Aliyah Ryan

ITV have a very memorable logo, they also blend in with the cinerary or background in the ident, as you ca see from the visual the logo is blending in with the boys back.This is a summer ident for ITV about sun cream, the images use live action, as there are real people throughout the ident; in the ident is a mother rubbing sun cream on her sons back to protect him from getting burnt. This shows who ITV’s target audience is as this ident is appealing to families and shows that ITV is a caring, neutering, family orientated channel. the music being played in the background is very up beat and goes very well with this ident as it has a summer feel to it although the motion of the women creaming her suns back is slower then the music being played. The ident lasts 24 seconds and the voiceover comes in at 00.09 seconds, the narrator then informs the audience what is coming on next and what will be coming on later in the day. The tone of the narrator’s voice is very soft, soothing and enthusiastic; appealing more to ITV’s family audienceThis ident is information-led as it informs the viewers of what will be coming on next. The impression this ident gives is that it is caring and a family based channel as the ident shows a mother caring for her child by protecting him from the sun.

You can watch this ident on: http://www.theidentgallery.com/player.php?id=ITV-2013-ID-SUNCREAM-1

Aliyah Ryan

This is a urban ident produced by channel4, in this ident Channel 4 use their memorable 4 logo though formations of buildings. This ident is based in a council estate with inner-city theme to it, the ident starts with walking through the estate, turning the corner then stops when its sees the 4 logo. In the background of the ident there are pigeons flying about, rubbish on the floor and peoples washing being hanged out from building to building. The music and the tempo of the music being played is calm at the beginning, the beat sound like a heart beating; the more the ident goes into the estate the faster the beat of the music goes is as if the ident is scared to being this environment. The design indicates that Channel 4 is a multicultural channel that has a wide target audience, and by making it in this area it appeals to people who are in similar conditions like ‘working class’ people who like to watch certain programmes; this ident maybe shown before programs such as shameless and skins. This ident last 00:25 seconds and the voice over/narrator comes in at 00:13 seconds to tell he viewers of what show will be on later in the day, this causes the ident to be information led as he is informing the viewers about that channel and what’s to be expected to be on throughout the day. The impression this ident gives is that Channel four is multicultural and appeal to all types of people in different social grades and classes in society.You can watch this ident on:http://www.theidentgallery.com/player.php?id=C4-2007-ID-FLATS-HD-1

Aliyah Ryan

This a ident produced by channel Five which uses the use of motion graphics. The ident uses a fast tempo up beat song, the equalizer moves with the beat of songs as the song goes on it the equalizer transforms into a number five and burst into graphic boxed with a number five on. The information included in the design shows the viewers that the Channel is the latest technology as they are being more creative with their ident design and have stuck with their iconic use of motion graphic themes throughout their idents. The ident last 18 seconds which is a decent amount of times as there is information being given to the viewers in the ident cause the t hi dent to be information-led. The narrator informs the viewers that CSI will be coming on next and that there will be flashing lights making the audience aware in case they suffer from epilepsy they can change the channel. This ident appeals to the viewers through their design and the music; this is because channel fives is diverse and appealing to theri target audience, which is older people. The impression this ident gives is that it is fun but mature at the same times; you can tell this by the design of the ident and what channels are to be coming up next.

You can watch this ident on: http://www.theidentgallery.com/player.php?id=FIVE-2011-ID-EQUALIZER-1

Aliyah Ryan

This ident is from the TV channel Watch, and the ident consists of coloured smoke. This ident focuses on the channel rather than having other thing in the background allowing the audience to focuses directly on the Watch logo. This ident continues the use of their memorable theme which they use with their logo; this is when there is half a circle on the left hand side and on the right hand side there is something coming out of it. The music in the background is very suttle and goes well with the smoke allowing the audience to focus on the visuals and not anything else. There is not a lot of information include in the ident, the narrator just informs the viewers that they would have a great day watching the channel and says good morning to them. The ident last 23 second, within the first 15 second there is just visuals shown of bright vibrant coloured smoke dancing around the screen; the narrator then comes in at 16 seconds; although the narrator does not give a lot of detailed Information he still inform the viewers that by watching this channel they would have a great day. The on screen tempo is quite slow and simple as it is to be shown it in morning which goes great with the transition of the smoke, the tone of the narrator’s voice is also soft and soothing. This ident appeals to the viewers because it shows what the channels about; they do this through the choice of colours. By using this these colours it shows that the shows is upbeat and fun.The impression it gives is that this channel is caring as it says good morning to the viewers and its is also a fun channel as the narrator implied that by watching this channel for the whole day you would have a great day.You can watch this ident on: http://www.theidentgallery.com/player.php?id=WATCH-2012-ID-1-1

Aliyah Ryan

Summary:

After investigating these idents I realised they had some certain sects that were in common. Each of these five different channels all had a theme when it came to their idents, which their audiences would be able to recognise the channel because of it. I have noticed while looking at these idents is that they have stuck to their themes no matter what the ident is about. They have also used narrators in each on of these ident to inform their viewers about what programs would be coming on next. From these idents I have seen key elements, which I would need to include when It comes to making my own ident; I would have to include a theme as well as have my logo in the ident. I could also use a narrator to make the audience aware of what is to come on next or I could show a menu/schedule of what programs would be coming on next and later on in the day with a narrator reading them out to the viewers/ audience.

Suite of idents:

Aliyah Ryan

As you can see from the image above it shows a screen shot of my previous work in task three where I spoke about suites of idents using the television channel BBC One.