Mood Board AnnotationThe mood board reflects the type of genre the show is and what/who is expected to be featured on the station. It includes who would host the show (Solange Knowles and Shameik Moore), I chose these as I feel their personalities and style reflects the station. They are both musicians and would have good knowledge of the type of music played.The type of audience for the radio is also featured on here, which is young people. I have included where I expect this audience to listen to the radio which is online and through car radio. I have included the logo for the BET Network as this station could be apart of their network.

SummaryName: Citified Genre: Urban (Hip Hop, Rap, Neo Soul and R&B)This show is going to be focused on a younger audience however the songs played will have an old school feel. New and older songs will be played by a range of urban artists. The show will run for 2 hours weekly on a Friday and Saturday, beginning at 22:00 and ending at 12:00. The show will have playlists available after the show on streaming sites such as Spotify and Tidal for those who want to listen to the songs again. The core target audience will be between the ages of 14-28 but as timeless music will be played I will also target people slightly older between the ages of 29-35. The scheduling of the show will more so appeal to the core audience listeners due to the time it will run.

Music Choices

- Chance The Rapper - Lauryn Hill

- Kendrick Lamar - Sza

- J. Cole - Kanye West

- Willow Smith - Erykah Badu

Content:• Discussions on world

wide news• Shows/ Movies to

watch• Urban Culture• Celebrity Guests/ DJs

The show will be majority music and talking segments will not be longer than around 5 minutes.

Niche Station Show

The jingles on this show will include well known songs and have musical guests saying the shows name. This will be effective if the guest is relative to the station genre.

Genre

Rap

Hip Hop

Urban

90’s

Mood Board AnnotationThis show is a Breakfast show so I have included images typical of this type of show. I have hosts that I feel would be suitable for a radio show. The show would play popular songs, making it a mainstream show. The type of segments that I would put on the show have been included, which are news and music and celebrity guests. How the audience would listen to the station has been included too, which is online and through the car radio. The audience of this show has been included which are people between the age of 15-45.

Summary Name: The Breakfast Show with Joss & HarryGenre: Pop, Dance, Electronic This show is a mainstream Breakfast show that will start at 6:30am and run till 9:30am. It will run from Monday to Friday. For those that miss the show they will be able to listen again online. This would be a popular show amongst people commuting to work and those getting ready in the morning. As it is a morning show it will have well liked hosts that are bubbly in order to get listeners in a good attitude. Pop music will be played along with the talking segments. The audience main audience for the show would be people between the ages of 20-40 but the for secondary audience would extend this to those 5 years younger and older (15-45) than the main audience. As it is a primetime mainstream show, the audience is quite broad.

Music Choices

- DJ Snake - Zara Larsson

- Rihanna - Major Lazer

- Chainsmokers - Kanye West

- Katy Perry - Drake

Content:• News Segments• Weather Updates• Advertisements• Celebrity guests

interviews• Discussions between

hostsThe show will be majority music and talking segments will not be longer than around 5 minutes.

BreakfastShow

The jingles will all be very upbeat and fun as a way to keep listeners awake and ready for the morning. There jingles will contain the hosts names and reiterate the breakfast show as this is typical of mainstream shows.

Genre

Pop

Electronic

Dance

House