Taking Your Business Global

Eddy Mayen

International Business Development & ProtocolNJBAC

December 5, 2014

WELCOME

NJBIA Webinar on the New Jersey State Trade and Export Promotion (STEP) program

NJBIA Webinar on the New Jersey State Trade and Export Promotion program

Objectives of the Webinar– Present resources for export promotion in New Jersey– Present New Jersey State Trade and Export Promotion (NJ

STEP) program– Introduce Shadetra Robinson, U.S. Small Business

Administration– Invite NJBIA member companies to consider NJ STEP program

as a resource to support export sales and job creation– Address and answer questions

Speakers

Eddy Mayen, Director, Office of International Business Development and Protocol / New Jersey Department of State

Shadetra Robinson, Grant Program Specialist (STEP), U.S. Small Business Administration / Division of International Trade

NJBIA Webinar on the New Jersey State Trade and Export Promotion program

Ms. Shadetra S. Robinson

Grant Program SpecialistState Trade and Export Promotion Program (STEP)U.S. Small Business Administration

Managing 12 grants and has been with the Federal Government since April 2006.

Prior to coming to the SBA, her professional career focus was in the field of disability and mental health with over ten years of experience specializing in youth services. In 2006, Shadetra began her Federal career working for the U.S. Department of Health and Human Services before moving to the Small Business Administration (SBA) 3 years ago to the SBA Office of International Trade. Ms. Robinson has a Master’s in Education, M.ED, and a BS in Psychology from Howard University

NJBIA Webinar on the New Jersey State Trade and Export Promotion program

Mr. Eddy S. MayenDirectorOffice of International Business Development and ProtocolBusiness Action CenterNew Jersey Department of State.

The diverse responsibilities of his unit include: everything from export assistance to establishing and maintaining positive working relationships with the foreign business and government community.

The International Business Development and Protocol office provides, at no cost to New Jersey companies, trade assistance in export related areas, foreign market intelligence, commercial diplomacy, assistance in overcoming trade barriers; and resources in identifying export market opportunities.

Mr. Mayen has a Bachelor’s Degree in International Business from the College of New Jersey, is fluent in Spanish and a 10+ year veteran of the US Army and the NJ National Guard.

NJBIA Webinar on the New Jersey State Trade and Export Promotion program

New Jersey Partnership for Action

Lt. Governor Kim Guadagno

A “One-Stop-Shop” for Business

Seeks to attract and retain businesses Identifies and matches State programs and

resources to business’ needs

Provides site selection services

Assists with permitting and regulatory issues

Advances global competitiveness of New Jersey Companies

A “One-Stop-Shop” for Business

http://www.nj.gov/njbusiness/

Business Action Center

1-866-534-7789

Resources for export promotion in New Jersey

Office of International Business Development and Protocol– Export promotion– Advocacy– Protocol and Commercial Diplomacy

Staff– Jean Chang– Gregory Larkin– William Spear

Mr. William Spear – International Business Advocate

Markets covered:

- Canada

- Northeast Asia

- Southeast Asia (except Singapore)

- Western Europe

- Russia, and the Commonwealth of Independent States (CIS)

- India

Ms. Jean Chang – International Business Advocate

Markets covered:

- Greater China Region (Mainland China, Hong Kong, Taiwan),

- Singapore

- Australia

Mr. Gregory Larkin – International Business Advocate

Markets covered:

- Mexico

- Central America

- South America

- The Continent of Africa

- The Caribbean

STEP application website

http://www.nj.gov/state/bac/njstep.html

What is STEP?

New Jersey State Trade and Export Promotion (STEP)

NJ STEP program: 2012-2014

In 2012, U.S. Small Business Administration (US SBA) awarded New Jersey a STEP grant in the amount of $203,431 to support the export initiatives of “eligible small business concerns.”

In the end, the NJ STEP program produced the following results: Actual export sales by reporting companies were $3,619,550.

NJ STEP program: 2012-2014

Return on Investment (ROI) for the NJ STEP program was 17.79 : 1

Our projected ROI when the State submitted its proposed program was 6.8 : 1.

The State exceeded its initial projected ROI by more than 160%.

STEP Year 3

October 1, 2014 – September 29, 2015

New Jersey State Trade and Export Promotion (STEP)

New Jersey State Trade and Export Promotion Program (NJ STEP)

New Jersey State Trade and Export Promotion Grant Program (NJ STEP) – Year 3

– 2014 Award $275,000– New Jersey one of only 24 states– Increase number of new small business exporters– Increase value of exports by existing small business exporters– Expand job creation & retention– Administered by International Business Development and

Protocol Office– October 1, 2014-September 30, 2015

How to apply

New Jersey State Trade and Export Promotion (STEP)

NJ STEP program: 2014-2015

The new award came with revised criteria established by the U.S. SBA.

STEP support placed an emphasis on the ROI of the activities that support each State’s overall proposed milestone goals.

Core standards from the previous program have been maintained: 1) Profitable in the 12 months prior to receiving a STEP sub-grant; 2) In existence for more than one year; and 3) “Small” as defined by the SBA.

NJ STEP program: 2014-2015

Further, applicants are requested to project export sales and numbers of new hires if any.

All of which is evaluated by the Office to award the most deserving New Jersey exporters STEP support.

The results through today’s date are as follows: $32,665 have been awarded to companies projecting over $2,000,000 of exports and 24 new hires.

How to apply

New Jersey State Trade and Export Promotion (STEP)

NJ State Trade and Export Promotion Program– (http://www.nj.gov/state/bac/njstep.html)

Stage 1 - STEP application requirements:– NJ STEP Program Survey– NJ STEP Projected Return on Investment Form– Self Representation as an 'Eligible Small Business Concern’

Form– Certification Regarding Debarment, Suspension, and Other

Responsibility Matters Primary Covered Transactions

New Jersey State Trade and Export Promotion Program (NJ STEP)

If approved: the following forms/documents are required

Stage 2 - STEP application requirements:– 1. Completed and signed original copy of NJ W-9 form http://

www.state.nj.us/treasury/omb/forms/pdf/W9.pdf

– 2. Current Tax Clearance Certificate issued by the NJ Division of Taxation http://www.state.nj.us/treasury/taxation/busasst.shtml

– 3. Copy of current Business Registration Certificate https://www1.state.nj.us/TYTR_BRC/jsp/BRCLoginJsp.jsp

– 4. Copy of your firms DUNS number : http://mycredit.dnb.com/

NJ STEP – Stage 2 application

Upon completion of your event, we require:

1. Submit evidence of paid receipts for costs incurred

2. Brief report on results of event (sales, meetings, projections, leads etc.)

3. Going forward, brief quarterly updates on export sales and/or jobs created, retained

NJ STEP – Stage 3 Post award

What can STEP funds

Be used for?

New Jersey State Trade and Export Promotion (STEP)

The NJ STEP program can help support:

– Registration cost to trade shows and expos– Cost of booth space at a trade show– Cost to participate in a trade mission– U.S. Department of Commerce – Commercial Service

subscription services such as Gold Key services

New Jersey State Trade and Export Promotion Program (NJ STEP)

Examples

New Jersey STEP

Export Assistance to expand to new markets- STEP supported Focused Food Mission to Taiwan

and SIAL Shanghai show- Introduced COFCO (China’s largest food

import/export company), and government officers from Shanghai and Taiwan to IAS

International American Supermarket (IAS) - Piscataway

Export Assistance and International Advocacy  

- STEP supported mission to Colombia, medical trade show – MEDICA - UAE

- Company background check prior to signing up distributorship in Taiwan

JACE Systems – Cherry Hill

Export Assistance and International Advocacy

- STEP supported Medica show in Germany- Introduced to Taiwan consular officials;

Scimedx was selected by Taiwanese government as one of the NJ companies visiting Taiwan for 1-on-1, B-to-B meetings, with in-country expense paid by Taiwan

Scimedx – Dover

New exporter assistance- STEP supported International Partner Search (IPS)

program in Canada- STEP supported InterSec show and Gold Key

Programs in Dubai

Odyssey Specialty Vehicles – Wharton

Important Trade Websites

- International Business Development & Protocol office http://www.nj.gov/state/bac/dos_bac_international.html

- U.S. DOC - NJ Export Assistance http://export.gov/newjersey/

- U.S. Department of Commerce – International http://www.export.gov/index.asp

- United States Export / Import Bank (EXIM) http://www.exim.gov/

- Small Business Administration – International Trade https://www.sba.gov/offices/headquarters/oit

Further Assistance:

Mr. Eddy S. Mayen Director Office of International Business Development & Protocol State of New Jersey Department of State Business Action Center P.O. Box 820 Trenton, New Jersey 08625 USA 609-633-1182 / office 609-292-5509 / fax eddy.mayen@sos.state.nj.us

Thank you!

Q&A

Eddy Mayen

International Business Development & ProtocolNJBAC

December 5, 2014