tagga social+mobile

Social is Mobile

and Mobile is Social

Tuesday, February 1, 2011

On The Agenda

1. How big is big?

2. The world of social mobile

3. Social and mobile in action together

4. Key outputs for marketers


If Facebook was a country…



1.



1. 2.



1. 2.

500 million active users

#3.


It’s GDP would be …


If Twitter was a country…



Accounts



Accounts

Active Users


And its GDP would be …


And its GDP would be …

50%


Mobile spans the globe


Mobile spans the globe

72.5% of the world’s

population


Growth in 2011

0

2,500

5,000

7,500

10,000

Twitter Facebook Mobile

20102011

* Revenue in millions


Mobile is now poised to become the most important marketing vehicle of all time.

—Frost & Sullivan, 2010


Time to stop thinking in silos


Dueling for Dollars


Strategies need to be linked


Utilize mobile across the mix

… to connect consumers to your campaigns and drive better results.


“To take the marketing technologies and targeting capabilities of digital media and put them into the consumers' world as they live,

decide and buy, is the fundamental power and promise of mobile.”

~ Steve Smith, MediaPost


Engage & provide value to your fans

Objective in Social Marketing


Mobile Engages

From social engagement, to engagement with customers on their most personal of devices

Incentives drive purchase intent

Ongoing programs create loyalty

…and drives purchase intent


A social + mobile love story…


Meet Audrey


Audrey is…


Audrey Values her Friend’s Opinions


Meaningful engagement with customers


Shoppers are looking for deals


Audrey receives her first SMS offer


The Mobile Web = Shopper’s Toolkit

Look up price information about a product

Compare different products

Look up product specs

View product reviews

Make a purchase

Find store location


mCommerce

Capture impulse buys

Enable customers to buy at their convenience

Extend store hours to 24/7


Audrey “Likes” her new purchase

and shares her opinion with her 130 friends on Facebook


Social + Mobile Drives the Funnel



Social



Social

Mobile


Real life examples…


Campaign Pitch for Movie Release

SMS Flow


Mobile Website Flow


Social Integration


Recruitment Example

Social & SMS Engagement


Key Outputs for Marketers

AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY

Make your marketing more effective with mobile

Increase purchase intent with mobile coupons

Increase customer loyalty with ongoing SMS programs filtered by interests (buy more & buy more often)

Increase reach and engagement of existing social marketing programs

Enable customers to research and buy products + share with friends - anywhere and anytime


Questions?

Amielle Lake, CEOTiffany Chester, Director of Marketing

[email protected]

@tagga



It would edge out Brazil for the 5th largest nation based on registered users

But would be closer to Niger at 65th spot based on active users

GDP 50% of the Falkland Islands

Growing to the equivalent of Kiribati in 2011



It would be the 3rd largest country

…behind China and India

60% larger than the US

GDP equivalent to Sierra Leone


tagga social+mobile

Technology