social, mobile
TRANSCRIPT
Brought to you by:
SOCIAL, MOBILE, LOCAL,& SEARCH M A R K E T I N GF o r n o n - p r o f i t s
Media Use is Changing
New Marketing Tactics
Facebooknow has more than
1.2 Billion ACTIVE users
Facebook: Statistics• More than 50% of active users log in EACH DAY
• Average age of users is 38 and 200 friends
• People spend over 700 BILLION MINUTES per month on Facebook
• 2.7 BILLION POSTS are “liked” or commented on each day
• 250 MILLION PHOTOS are shared each day
• 1 BILLION video views each DAY
• 1 MILLION BUSINESS PAGE “LIKES” are happening each day – and that is shared with all of their friends
Source: Facebook
Other channels by Audience
• Google+
• YouTube
• Foursquare/SwarmSource: Facebook
Do Social Media Marketing - WELL
• PROFESSIONALLY designed page
• Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outbound marketing strategy
• LISTEN AND RESPOND, stimulate conversation
• Build ENGAGEMENT with your content
• Remember these pages are like the TELEPHONE –answer!
• WOW your fans!
Successful Post Themes• Stories of their work/success stories
• Attractive pictures
• Media hits about the organization
• News or web stories about employees/volunteers
• News or web stories about the industry, ally organizations
• Include photos, images, videos, hashtags
• Combine quotes/catchy phrases with compelling images
• Create opportunities for engagement/commenting by prompting with questions
Best Practices
• Personal stories are one of the most effective ways to promote/generate support for your organization
• Make sure you profile them throughout your social media
• Include pictures!
Best Practices
• Encourage others to share their stories
• Ask questions
• Leverage #hashtags
• ENGAGE!
• Encourage your funders, members, and board to post about you
Best Practices
• Optimize your profiles
• Strong branding
• Talk about your mission
• Tailor your message to the audience and channel
Best Practices
• Optimize your profiles
• Strong branding
• Talk about your mission
• Tailor your message to the audience and channel
Best Practices
• Make DONATE buttons/links visible and clear. Make sure you include a link to donate in at least every post that makes an ask
• Link to social channels on your web site
Best Practices
• Leverage images
• Inspire your followers
Best Practices
• Leverage images
• Inspire your audience
Best Practices
• Leverage images
• Inspire your audience
Best Practices
• Post articles relevant to your mission
Best Practices
• Recognize Volunteers!
Best Practices
• Post links and cross-market with media coverage and PR
• Leverage trends and Hashtags like #GivingTuesday
Best Practices
• Tell your story, and make a clear ask to get people involved
• A News Outlet –content, photos, etc
• Custom Service
• Main communication hub
• Promotion and PR
• A concierge
• Head cheerleader
• The BRAND
• 24 - 7
What does it take to be
SUCCESSFUL?Remember you are MOREthan marketing, you are:
Don’t have time to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
We can help.
Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Blog development and content creation
• …and more!
THANK YOUfor attending!
Shannon Kinney
[email protected]: @shannonkin
Facebook: facebook.com/shannonkinney, facebook.com/dreamlocalFoursquare: Shannonkin
LinkedIn: www.linkedin.com/in/shannonkinney
www.dreamlocal.com