Social IS Mobile

2

The Insider Family

20072015 2016

3

Smart Storytelling for the Digital Generation

Smart, high-impact business news and features.

Science, technology, and innovation making the world a better place.

Life is an adventure.

Digital-native storytelling

4

How We’ve Done, Collectively

100M+global uniquesacross all sites1

#1largest US

business news site2

60%of traffic frommobile/tablet1

#1in reach against

affluent millennials2

20M+combined

followers & fans3

2B+monthly video streams

across sites & platforms4

Sources: 1Google Analytics (February 2016, BI and TI combined); 2comScore; 3BI, TI, INSIDER combined (Aggregate of all Facebook, Twitter, LinkedIn, YouTube, and Instagram social handles and pages); 4Site, Facebook, Youtube, MSN (BI, TI, INSIDER combined)

5

100% digital

High impact

Social storytelling

Robust distribution

Keys to Our Success

6

Mobile Growth Is Huge

For Business Insider and the entire family

7

Delivery Optimized for Mobile

8

Delivery Optimized for Mobile

9

Content Optimized for Social

10Source: NewsWhip (June 2015); Reflects sum total of likes, comments, shares, Retweets, replies, and favorites

Content Optimized for Social

4.7M

1.6M

648k

434k

348k

193k

Social Interactions on Facebook + Twitter

#1worldwide producer of social

video in tech category

Top 5global Facebookvideo producers

#1producer of social videoin the business category

11

The Evolution Of Distribution – Facebook Instant Articles

Facebook Instant Articles

PROS• Legit speedy• Facebook fill rate • We built for scale

CONS • Fewer referrals• Loss of control

12

The Evolution Of Distribution – Google AMP

Accelerated Mobile Pages

PROS• Legit speedy• Well documented, “open”• Minimal monetization impact

CONS • Varied UX in search results• BI mobile pages were already fast• Limited utility in early going• More a requirement than a benefit

13

The Evolution Of Distribution – What’s Next?

Messaging Apps and Bots

PROS• Growth!• Definitely lean mobile

CONS • FB Messenger…• Audience viability for news?

14

Stories for and about people who seize life, rather than letting it happen to them – delivered to you where readers

already are and when readers want it.

15

9M+combined

Facebook fans1

1.4B+video streams

In April1

Top 5global Facebookvideo producers2

1/3of engaged fans

are female millennials1

Sources: 1Facebook Analytics (April 2016); 2Tubular (April 2016)

16

INSIDER Verticals

For all things food-related, including recipes, hacks, good eats, and more.

For all things pop culture and entertainment.

For all things fashion, architecture, innovation, home, products, and more.

For people who see something wrong with the world and who fight for what’s right.

For wander-lusters, adventurers, and armchair sightseers.

For stories around people who take charge of their bodies and health.

1717

18

Why a site?

1. Occupies an integral part of an ecosystem of distribution destinations2. Facilitates storytelling that can’t be easily done elsewhere3. Provides monetization opportunities that are more within our control