sxsw 2014: what’s next for brands and consumers?
Post on 18-Oct-2014
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The latest trends, hot topics, and technology from SXSW Interactive 2014, and what it means for consumers and leaders in digital.TRANSCRIPT
Storytelling with ContentBrands utilize new storytelling techniques with unbranded content that boosts advocacy and enthusiasm
Predictive Brand ExperiencesBrands take advantage of emerging technologies to anticipate customer needs to establish long-term brand loyalty
Location Based EngagementBrands increasingly deliver immersive experiences with location-based engagement and geo-fencing techniques.
Really Big DataBrands are gathering high volumes of consumer data, offering opportunities based on quantitative trends
Augmented RealityBrands' use of augmented reality is evolving to deliver better and more informed customer experiences
Higher Engagement Rates for Content
Consumers expect and rely on content-driven relationships with brands leading
to increased trust and loyalty
Taking Action on Personal PrivacyConsumers embrace a heightened
awareness about personal privacy based on the information they share online and with brands
Mobile DominationConsumers grow to expect real-time
contextual information on their mobile devices as they become the primary
platform for engagement
All Things WearableWearable and connected home technolo-
gies become more of a norm than a fad, and incorporate highly-powerful feedback
capabilities based on personal data
Countermeasures Against Emerging Technology
Consumers find their data to be more readily accessible at the touch of a button
and look toward countermeasures to ensure security and privacy
BRAND CONSUMER
BRANDS CONSUMERS&
S X S W 2 0 1 4
What’s Next For
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