sxsw 2017 - deep dive live streaming workshop for promoters & brands

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Page 1: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

#LivestreamingSXSW

Page 2: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Live Streaming Speakers

Page 3: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Live Streaming Logistics

Page 4: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Live Streaming Logistics

Page 5: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Age of the Content CreatorOne Content Marketing definition:

“Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs.”

Page 6: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Age of the Content Creator

“Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”

Content Marketing Institute

Page 7: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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What Are People Passionate About?

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What Are People Passionate About?

93% of Millennials like brandsthe sponsor live events.

8 in 10 Millennials feel the most effective way to connect with them is through music.

-”We Know Music Fans” Report, Momentum, AEG Presents

Page 9: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Out with the Old Advertising

Page 10: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Out with the Old Advertising615 million active ad blockers

YouTube dropping un-skippable 30-second ad spot

Page 11: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Out with the Old AdvertisingUS digital video ad spending is expected to grow 12% in 2017 and 9% in 2018.

J.P. Morgan

US programmatic video ad spending to increase substantially next year over 2016 levels.

eMarketer

Page 12: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Out with the Old Advertising

Page 13: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

#LivestreamingSXSW

Out with the Old Advertising

Page 14: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Out with the Old Advertising

World Federation of Advertisers revealed that large brands are reviewing contracts related to almost $3 billion of spend on programmatic advertising.

Page 15: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Out with the Old AdvertisingThe number of video viewers will have a compound annual growth rate (CAGR) of 2.6%. The number of pay TV viewers will decrease by a CAGR of 1.1%.

- eMarketer

Page 16: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Content ConvergenceESPN has lost more than 15 million subscribers, “a decline that shows no signs of letting up.”

“Changes coming to the network were not being driven by cost-cutting but by a desire to serve its audiences better,” Fortune.

“Today’s fans consume content in many different ways

and we are in a continuous process of

adapting to change and improving what

we do.”

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Content Convergence

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Content Convergence

Facebook Live

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Content ConvergenceTelevision and Entertainment is device-based.

Direct-to-Consumer Networks on the rise.

Content everywhere. Attention is the new metric.

Page 20: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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The Rise of Branded Content

BuzzFeed expected branded content and agency services to drive nearly all of its $250 million in revenue for 2016.

Wall Street Journal

Premium Branded Content will be a $20 Billion Market by 2021.

Page 21: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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The Rise of Branded Content

Traditional marketing and advertising is telling the world you’re a rock star.

Content Marketing is showing the world that you are one.

Page 22: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Immersive StorytellingPromoters and Brands are in the Content & Story Telling Business.

Creating stories for the fans, memories.

Brands inserting themselves into those memories.

Page 23: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Immersive StorytellingVive Latino – Live Streaming Festival

Three channels, 69 hours

20 Hours of VR, 20 Hours 360 – YouTube

Live streaming on Twitter, Facebook

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Live Streaming Logistics

Page 25: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

#LivestreamingSXSW

Live Streaming Logistics

Page 26: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

#LivestreamingSXSW

Live Streaming Logistics

Page 27: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

#LivestreamingSXSW

Immersive Storytelling

Page 28: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

#LivestreamingSXSW

Immersive Storytelling

Page 29: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

#LivestreamingSXSW

Immersive Storytelling

Page 30: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Immersive StorytellingLevitation Festival, 30K attendance

International attendees

Sold 1,000 virtual tickets

New Monetization Model

Page 31: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Immersive Storytelling

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Immersive Storytelling

Page 33: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Content Opportunities

UphoricTV

Global Television Network

Page 34: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Content Opportunities“More than 80% of millennials rank making the world a better place as a priority in their life, and they’re gravitating toward brands that live this vision,” Rob Candelino, Unilever.

Page 35: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Content is the Present & FutureTraditional Ad Model is Dead & Dying.

All forms of entertainment are streaming to the device.

Branded content opens new Attention opportunities for long-term relationships.

Page 36: SXSW 2017 - Deep Dive Live Streaming Workshop For Promoters & Brands

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Thank You!Kim Owens

[email protected] kaffeinebuzz.com @kaffeinebuzz

John Petrocelli, Peter [email protected], [email protected] bulldogdm.com @bulldogdm