SWIMMING…with the sharks!  Presenta(on  lessons  from  reality  TV  

CUSTOMERS…as sharks

SHARK…bait

Reel  ‘em  in

strategies

Solve  a…problem

Answer the questions…

• What?  • How?    • Why?  

 Rabbi  impresses  sharks  with  "soundbender"    

Keep  it…simple

Curse  of  knowledge  

Cursed…  

Organize…and simplify  

Glance  and…  

RSVP  

• Relevant • Subordinate • Visible • Pictorial

Extreme  slide makeover

Know Your Audience

• When you start working on a new pursuit or planning a client meeting, how could you learn more about the client’s company and the business challenges?

• What public resources could you use to get information externally (about the company strategy, results, executives, culture, values)?

• How could you use your network to gain insights about the client before the meeting?

• What can you do to learn more about the client’s expertise and experience with the topics that you will be presenting?

• How might you determine if the client and the client’s Executives are using social media? Why would this be useful?

Original

Know Your Audience Improved - Makeover

Fish  or…cut bait

Sullivan  Generator    

Them  or…you

Talk  with  or…at

Get  it  or…get through it

Prepare  or…despair

Hook…investors

PRESENTATION  LESSONS    FROM  reality TV

Solve  a  problem  

 

Fish  or  cut  bait  

Keep  it  simple  

Glance  and  grab  

HUNGRY  for  more?  

smsco.@professionallyspeaking.net                                                                                                                                                                                                                      

 

Be  Confident.  Be  Heard.  

Be  Inspiring.