1 S A S c o m m u n i c a t i o n s

More than 3,000 SUGI attendees keep pace with SAS’ pedal-to-the-metal information

Revving

e-enginesup the

The 25th SAS® Users Group International (SUGI) conference

was held April 9–12, 2000, in Indianapolis — home of the

Indiana Pacers professional basketball team and the world-

renowned Indianapolis Motor Speedway. Folks in this area

of America’s heartland are accustomed to life in the fast

lane, and this SAS users group conference was pedal-to-

the-metal information all the way.

On Sunday, April 9, more than 3,000 SAS software users

gathered for the SUGI Opening Session at the Indiana Con-

vention Center in downtown Indianapolis to network, learn

and hear about new e-business solutions from SAS. To kick

off the conference, SUGI 25 Conference Chair Nancy Patton

of GE Capital roared into the arena in an Indy race car — and

the pace never slowed. “Start your e-engines,” said Patton.

“E as in evolution … e as in electronic commerce … and e as

in an exciting and exhilarating SUGI 25.”

Patton told the audience: “For SUGI, e means evolution

as we embark on our 25th annual conference — and what

a ride it has been! From a couple of hundred users in 1976,

our conference has grown into an international gathering

of more than 3,000 users from more than 35 countries.”

She also noted that more than half of the conference

attendees registered via the Internet. “The Internet,” said

Patton, “truly changes everything — as you will learn during

the Opening Session and throughout this conference.”

The power of eSUGI Coordinator Kathy Council, SAS’ vice president of pub-

lications, then kicked off the Opening Session by discussing

the power of e. “The revolution in information technology

has altered the structure of the way the American economy

works,” she said in a quote she attributed to U.S. Federal

Reserve Chairman Alan Greenspan.

New technologies take the limelightat SUGI 25 Opening Session Opening Session software demos focused on several new

SAS technologies:

❑ WebHound. This new product, said Goodnight, delivers

accurate, up-to-date information about Web site traffic,

enabling users to understand their Web data.

❑ SAS business intelligence portals. New tools in

SAS Integration Technologies enable the creation of

customized portals as a means of delivering dynamic

decision-support information.

❑ Delivery of information through wireless devices.

SAS software can deliver information anywhere

through wireless devices, freeing decision makers

from their desktop PCs so they can conduct strategic

business from virtually anywhere. With this technology,

valuable information in a data warehouse is also more

accessible to sales personnel and others who spend

much of their time away from the office.

❑ The SAS Solution for Balanced Scorecard. Goodnight

demonstrated his executive balanced scorecard, which

he uses on a daily basis to oversee operations at SAS.

The SAS solution provides software and services for

monitoring strategic business processes.

Customers demo The Power To Know™

Several SAS customers joined Goodnight and Joyner

on stage during the Opening Session to demonstrate

how SAS solutions provide their organizations with the

power to know. Kicking off the customer presentations

was Peter Hamra, data architect for Levi Strauss & Co.

Hamra showed how Version 8 and new data warehousing

tools combine information from different data sources

to give Levi Strauss & Co. executives an enterprise view

of information.

Jeff LeSueur, senior director of database marketing at

BMG Direct, showed how SAS helps BMG Direct discover

who is buying what music in different sections of the

United States. “We wanted point-and-click access to

decision-making information,” said LeSueur.

David Moshal, founder and chief technology officer

of @themoment, one of the most successful dot-com’s

today, showed how his organization uses SAS and the

new WebHound product to gather, analyze and report

on information gathered from its Web servers.

SAS claims top data warehousing spotRon Powell, publisher and editorial director at DM Review,

a leading publication in the area of business intelligence

and data warehousing, was on hand at SUGI again this year

to present SAS with the Data Warehouse 100 award. This

year SAS was named to the No. 1 position. Powell said he

believes the DW 100 is the industry’s top honor because

“it is really the customers who select the top100. There are

a number of components, but basically the biggest are

quality and customer satisfaction.”

When he attended SUGI last year, Powell said it was to

present SAS with the second-place award: “I came to pre-

sent the award to Dr. Goodnight and you know, they really

are e-competitive. One of the things Dr. Goodnight said to

me was, ‘You know, I really want to be number one.’ And

this year, SAS was voted as the

number one vendor in the Data

Warehouse 100 — displacing IBM for

the top spot!”

S U G I 2 0 0 0 I N S E R T 3

“Bringing together the boatloads of data you’re collecting

on the Web with existing enterprise data is a true challenge —

but nothing the No.1 data warehousing and data mining soft-

ware can’t handle,” said Council.

When Dr. Jim Goodnight, SAS’ president and CEO, took

the stage he told the audience, “You’ll be hearing more about

e-intelligence because SAS is in a unique position to help

you deal with the challenges of e-business and reap all of the

rewards that come from it. Last year, e-commerce worldwide

totaled $130 billion. By 2004 the Gartner Group predicts

that the B2B e-commerce market will grow to $7.3 trillion.

It’s hard to imagine the incredible volume of data that this

level of transactions will create.

“But,” he added, “you all can relax. After all, it’s just data.

And analyzing massive amounts of data is what put SAS on

the map in the first place.”

SAS’ job, said Goodnight, is to help organizations

leverage all that data to create true intelligence — and to

make it easier to bring together clicks-and-mortar data with

existing bricks-and-mortar data. “Then,” he said, “you can

gauge the true impact of the Internet on your business and

on your customers.”

Barrett Joyner, who was then president of SAS North

America, said SAS solutions add an important new dimension

to business knowledge. “ ‘The power to know’ is a new way

of approaching business — particularly e-business,” Joyner

explained. “And when you apply the power to know to your

Web data you have more than business knowledge, you have

true e-intelligence.” Joyner also announced the formation

of the SAS Silicon Valley e-Intelligence Center. Located in

San Jose, Calif., the center will focus on bringing SAS data

management and analytical abilities to dot-com and start-up

companies, and to all companies involved in e-commerce.

(From left) SUGI Coordinator Kathy Council;SUGI Chair Nancy Patton; Indy race car driverPatton sets the conference pace.

(Top right) “You’re number one,” DM ReviewPublisher Ron Powell tells Dr. Jim Goodnight.

(Bottom right) New technology theatersshowcase SAS solutions.

two or three short months with a few individuals

is earth-shaking. We bring in 20 to 30 million rows of

Web log data every day, millions of rows of Oracle data,

store that in a data warehouse, analyze the data into

meaningful business information, surface it on an intranet,

put it in OLAP tools and graphical formats — empowering

our business users with all levels of information about

our business.”

Baylor UniversityThe first Enterprise Computing Award of the Opening

Session was presented to Baylor University for Academic

Applications. “From administration functions such as

accounting to recruiting the best students to providing

future business leaders with the software skills they need

in the real-world, Baylor has used SAS to help them in all

these areas,” said Goodnight as he presented the award.

Dr. Reagan Ramsower and Tom Bohannon accepted the

Enterprise Computing Award on behalf of Baylor. Ramsower

echoed the e-theme of the evening. “Internet technology,

e-commerce, will change the very core of business,” he

said. “No one will be untouched. Not even businesses out

in the small towns of West Texas. There is no one who will

be untouched by this technology as it moves forward.”

Bohannon said, “Using SAS, we’ve been able to produce

very timely reports that are helpful for enrollment manage-

ment decisions. We have been able to very effectively

predict enrollment. We also want our students to be able

to go out in the real world with the knowledge of how

to use a product like SAS Enterprise Miner and be able

to make a contribution very quickly to the workplace.”

U.S. Environmental Protection Agency The U.S. Environmental Protection Agency (EPA) received

the award for Government Applications for AIRS, a graphical

Web-based system for presenting information on air quality

in the U.S. “Using SAS, the EPA is bringing the power to

know about air quality right down to the PC level,” said

Goodnight. “Now every American can get information

about their air by accessing the data in an interactive and

highly graphical application.”

Tom Curran, Richard “Chet” Wayland and Thomas Link

accepted EPA’s award. Curran said, “We have thousands

of monitors across the country producing millions of data

values. Our challenge, and in a way our obligation, is to

take that information and put it in a form that makes sense

to people — so that it answers the kinds of questions they

are concerned about.”

Wayland credited SAS/IntrNet software for much of

the application’s success: “It is such a powerful tool that

has allowed us to take a complex situation, all this data,

and billions of data points and turn it into something that

anybody can understand. And do it online interactively.”

“We have always tried to make our data available to

people in a format that is understandable to them,” said

Curran. “The SAS products and SAS people have helped

us do this effectively.”

AutoTrader.comThe Commercial Application Award was presented to

AutoTrader.com, the largest seller of used vehicles on

the Web. AutoTrader’s broadcast ad campaign, launched

on Super Bbowl Sunday in January, “instantly made them

one of the most successful dot-coms in e-history,” said

Goodnight. “AutoTrader was prepared to handle their

large influx of Web traffic because they used SAS to

help them not only scale up to meet the million-plus

page views generated by the ad campaign, but they

also created a SAS Management Dashboard to help

them run the business.”

Accepting the award was AutoTrader CEO Chip Perry

and Jerry Johannesen, manager of Information Systems.

Johannesen said, “What we’ve been able to do in just

In thewinner’s circle

S U G I 2 0 0 0 I N S E R T 5

SUGI 2000 Enterprise Computing Awards

❑ Academic Application: Baylor University

❑ Government Application: U.S. Environmental Protection Agency

❑ Commercial Application: AutoTrader.com

Chip Perry (left) and Jerry Johannesen(bottom right) accept theCommercial Applications

Award for AutoTrader.

Dr. Reagan Ramsower (left) and Tom Bohannon (right)

accept the Academic Applications Award for

Baylor University.

(From left)Richard Wayland,

Tom Curran, andThomas Link from

the U.S. EnvironmentalProtection Agency.

4 S U G I 2 0 0 0 I N S E R T

(From left) Richard Wayland, Thomas Link and Dr. Jim Goodnight

listen as Tom Curran accepts EPA’sGovernment Applications Award.

Jay Stevens, principal consultant at Whitehurst

Associates, the SAS Quality Partner who engineered

the successful system for AutoTrader, said, “Basically we

developed a business intelligence decision-support system

that happens to use Web data. Just because the data is now

coming from the Web and online users doesn’t change the

fact that SAS is the best at what it does — data warehousing,

decision support and information delivery.”

A special conference luncheon was held Monday with

keynote speaker Dr. Robert Kriegel, a leader in human change

and performance. In addition to the many SUGI events, a

separate Executive Conference was also held Monday and

Tuesday with executives from around the world in atten-

dance. Dr. Robert Kaplan and Dr. Patricia Seybold were two

of the keynotes at this event. The executives also got to see

how fast they could make things go at a special Indy Go-Kart

racing event!

Invited Speakers take Quiz Bowl honorsIn true SUGI tradition, the SAS Quiz Bowl was a popular

and lively event. Hosted this year by previous SUGI chairs

Mic Lajiness and Neil Howard, the event was judged by

SAS employees Rick Langston and Marje Fecht. The four

teams squared off two at a time, with the winners playing

for the title of SAS Quiz Bowl champs and the opportunity

to take home the coveted Quiz Bowl Cup. Teams were:

SAS users from the UK, Books by Users authors, Invited

Speakers, and a team comprised of audience members.

The Invited Speakers triumphed first over the UK users

and then the BBU authors in their quest for the champion-

ship. Winning team members were: Tyler Smith, Sigurd

Hermansen, Kerrill Bauerly, Thiru Satch and Dan Brun.

Congratulations all! �

Applications DevelopmentWinnersGenerating Case Report Form Tabulation

David L. Wade, SmithKline Beecham, and Shi-Tao Yeh,

EDP Contract Services

Creating Case Report Tabulations (CRTs) for an

NDA Electronic Submission to the FDA

Anita Rocha and Paul Hamilton, STATPROBE Inc.

Honorable MentionsUsing %WINDOW to Gather User Criteria

Michael A. Mace, SPS Software Services Inc.

Building an Audit and Tracking System Using

SAS/AF Software and SCL

Hung X. Phan, U.S. Bureau of the Census

Coders’ CornerWinnerA Macro Utility for Generating Formatted Log Comments

Pete Lund, Washington State Caseload Forecast Council

Honorable MentionTransferring Your Mainframe SAS Programs

to Your PC in Three Easy Steps

Michael A. Raithel, Michael A. Raithel Consulting

Data WarehousingWinnersMinimizing Development Risk While Maximizing

Warehouse Performance on UNIX Systems

Jeff LeSueur, BMG Direct

Migrate to ORACLE? I Need My SAS Software!

Dianne L. Rhodes, Westat

Emerging TechnologiesWinnerUsing a SAS/IntrNet Data Browsing Application

to Generate SAS Code for Stand-alone Reports

Paul M. Gilbert, DataCeutics Inc.

Honorable MentionPositioning SAS Software for Corporate Effectiveness

John M. LaBore and Thomas H. Burger,

Eli Lilly and Company

Information VisualizationWinnerForcing SAS/GRAPH Software to Meet My Statistical Needs:

A Graphical Presentation of Odds Ratios

Rick M. Mitchell, Westat

Honorable MentionReplaying Graphics with PROC GREPLAY

Jeffery D. Gilbert, Trilogy Consulting Corporation

Information Visualization CompetitionGraphical Presentation Category1st PlaceStudents’ Attitudes by Gender Toward Taking

Web-Based Courses

Morgan Wang, University of Central Florida

2nd PlaceOdds Ratios and 95% Confidence Intervals for the

Association of Needle Exchange Program Participation

with Transmission of HIV Through IV Drug Use

Rick M. Mitchell, Westat

Printed Information CategoryHonorable MentionAnalysis of Variance for Grain Yield

Violata I. Bartolome, International Rice Research Institute

User Feedback AwardsTwo individual SAS users were honored with SAS User

Feedback Awards: Jeffrey Hiris of the Center for Gerontology

and Healthcare Research

at Brown University,

and Michael Benson

of Equistar Chemicals.

The awards support SAS’

customer-driven philos-

ophy by recognizing users

who provide exceptional

assistance in perfecting

SAS software.

Director of SAS Tech-

nical Support Dave Brumitt

presented the awards

during the Opening Ses-

sion. He said, “Customer

input is the greatest resource we can draw from as we look

for ways to improve and enhance our products.”

In presenting the award to Hiris (who could not attend),

Brumitt said, “Jeff has done a tremendous job, giving both

our Version 7 and Version 8 developer’s release software

a rigorous workout. We appreciate his efforts and look

forward to continued feedback from him.”

Benson was presented with the User Feedback Award

for his beta testing of JMP Version 4. He is credited with

providing feedback on the user interface, the data table,

statistical analysis, a new scripting language and more.

Papers, posters and fun mark the remainder of SUGI 25Beginning Monday morning, users had the opportunity

to attend paper presentations, poster displays, hands-on

workshops, Birds-of-a-Feather sessions and a redesigned

Demo Area with theater-style technology presentations

by SAS employees.

6 S U G I 2 0 0 0 I N S E R T

Best-paper award winners and honorable mentions

S U G I 2 0 0 0 I N S E R T 7

Michael Benson Equistar Chemicals

(L to R) Tyler Smith, Sigurd Hermansen, Kerrill Bauerly, Thiru Satch and Dan Brun

The Invited Speaker team with their championshipQuiz Bowl cups.

Rick Langstonand Marje Fecht

Quiz Bowl judges

Browsing at thePubs booth

Posters1st PlaceStandard Reporting System for Phase I Clinical Trials

Fang Dong, B. K. Rosson, Richard Syowiec and

Lorraine Dunn, Parke-Davis Research

Web-Based DSS Development

Jeff LeSueur, BMG Direct

2nd PlaceAnalyzing Sample Survey Data: A New Beginning

Linda Tompkins and Arlene B. Siller,

U.S. Centers for Disease Control and Prevention

Using SAS Macro to Explore the Contents of a Data Set

Kinwah Fung, Toronto Sunnybrook Regional Cancer Centre

Honorable MentionsAn Interactive Macro Program for Line x Tester Analysis

Violeta I. Bartolome and Glenn B. Gregorio,

International Rice Research Institute

Envisioning Kinaalda: Navajo Magic, Mystery, and Myth

Wendy B. Dickinson, University of South Florida

Robust Effect Size Estimates and Meta-Analytic Tests

of Homogeneity

Kristine Y. Hogarty and Jeffrey D. Kromrey, USF

Analysis of Environmental Data Using JMP

Andy Mauromoustakos, University of Arkansas

Professional Development & User SupportWinnerSAS Interactive Handbook — A SAS User’s Lifebelt

Yakov Guralnik, Central Bureau of Statistics (Israel),

Dan Kaplanski, Information Systems, and

Helena Briskin, EIS Company LTD

Honorable MentionTeaching SAS Web Publishing in a Web Environment

Roderick A. Rose and Sally Muller,

University of North Carolina at Chapel Hill

8 S U G I 2 0 0 0 I N S E R T

Statistics and Data AnalysisWinnersCustom Design of Complicated Block Experiments

G. Bruce Schaalje, Brigham Young University,

Chris H. Bodily, North Carolina State University,

and Bruce J. Collings, Brigham Young University

Improved Confidence Interval on the Mean Response

in Simple Linearizable Regression

Mark Carpenter and Pandu P. Kulkarni,

University of South Alabama

Honorable MentionsMixed Models Analysis Using JMP Software 4.0

George Milliken, Kansas State University,

Annie L. Dudley and John Sall, SAS

Modeling Longitudinal Growth Data and Growth Percentiles

with Polynomial Gompertz Model in SAS Software

Inna Perevozskaya, UMBC, and Olga M. Kuznetsova,

Merck & Co. Inc.

Systems ArchitectureWinnersUsing SAS Software for Exception Analysis

of Sybase Performance

Joseph Mirabal, America Online Inc., and

Zhengyu Wang, Sybase Inc.

SAS Administration — Making Your Ship Go

Paul D. McDonald, SPIKEware Inc.

Fun Run Winners1st Place Male Runner: Robert Muzny, 18:11

1st Place Female Runner: Amelia Hurlock, 20:50

1st Place Male Walker: David Fowler, 34:21

1st Place Female Walker: Teresa McLendon, 43:06

See you next year! SUGI 26, April 22–25, 2001

Long Beach, California