COMPANYPROFILE

COMPANYPROFILE

SUGI INTERNATIONAL

CONTENTS

02 SUGI international

04 About us

06 Since 1990, a real passion for shoes

08 The Hong Kong Headquarters

The key to success

10 Business sustainability

12 Manufacturing Quality control and social responsibilities

14 Customized production

16 Logistics

Headquartered in Hong Kong, Sugi International Ltd is a leading player in the footwear industry.

The Italian brothers Matteo and Massimo Sinigaglia founded the company in 1999 on the basis of their great experience in the footwear business. Today the Group activities range from self-owned and licensed brands to private label and made-to-order projects.

02 03

18 Production

20 Design and style departments

22 Showrooms

24 Replay

26 Circa

28 Mission

30 The corporate structure

32 SUGI International Ltd in the world

34 The product areas

36 SUGI international corporate divisions

ABOUT USSince the beginning our mission has always been to build a sustainable business in the footwear industry both for our customers and for all the parties involved in the production flow.

Substantial investments, remarkable progress in Product Styling & Design, backed up by Research & Development, have powered our company’s constant growth since then.

Thanks to this ongoing professional commitment we have consolidated long-term relationships with our business partners in the main marketplaces all over the world.

Massimo SinigagliaCEO

04 05

SINCE 1990,A REAL PASSIONFOR SHOESSUGI International’s strengths have always been a great passion for shoes, stylistic intuition, innovative product design and a dynamic business spirit.

Everyone working for our Company pools their skills and qualities together to develop, produce and sell only collections that embody the best Style-Quality-Innovation- Price combinations.

Our significant and rewarding results also depend on our extensive international network of manufacturing and trading partners that SUGI International have carefully sourced, selected, motivated and organized.

06 07

THE HONG KONGHEADQUARTERS

Hong Kong has been the base of the Company since its establishment and has allowed us to create a worldwide network of customers and suppliers thanks to its dynamic nature, never-ending infrastructures investment and economical freedom.

Our headquarters are in the new business and industrial area of Kowloon Bay that houses our administrative, sales and logistics operations as well as large, modern showrooms. These are continuously renewed and showcase collections of the company’s self-owned and licensed brands in separate sections for men, women and children.

08 09

THE KEY TO SUCCESS

BUSINESS SUSTAINABILITYis the philosophy behind the entire supply chain process and starts from a team that has been working together from day one with real passion and true commitment to achieve the highest standards and to meet customer needs in terms of product design and quality, competitive pricing and delivery terms.

10 11

MANUFACTURINGThe Company’s network of selected suppliers is highly tested and stable yet Sugi International Ltd is continuously striving to find new reliable sourcing opportunities that cover customer requirements.

QUALITY CONTROL AND SOCIAL RESPONSIBILITIESSUGI International Ltd avail itself of specific Auditing firms that perform strict, on-going, on-site tests to ensure our products comply with the highest quality standards and are manufactured in an environmentally and socially responsible way.

THE KEY TO SUCCESS

12 13

In developing each collection Sugi International ltd keeps a close eye on the following:

- Fashion trend forecasts- Requirements of individual market areas- Sales trends vs. actual sales- Production costs

THE KEY TO SUCCESS CUSTOMIZED PRODUCTION

In order to meet the individual needs of our customers, an important strategy has been implemented to gradually select a diversified suppliers’ network able to provide tailor-made products that suit both medium and medium-high clients and brands.

14 15

The entire logistics organisation and paperwork are dealt with directly by our Headquarters in Hong Kong where we are able to offer Delivery Duty Paid terms.

Since our logistics centre is in Hong Kong and thanks to our long-lived, tried and tested organisational experience, we can deliver our finished products directly to our Customers’ warehouses anywhere in the world, always ensuring top-quality service and quick and punctual deliveries.

LOGISTICS

THE KEY TO SUCCESS

16 17

PRODUCTIONThanks to qualified technical staff made up of skilled, in-house technicians, each production plant has at least one Quality Control that constantly monitors processes to ensure strict compliance to quality standards.

Through constant presence and assistance, besides quality control, SUGI International Ltd assures that most of its suppliers’ industrial equipment is up to the highest standards, becoming a real guarantee of Product Quality for all our Customers.

18 19

DESIGN AND STYLE DEPARTMENTS

Our offices in Hong Kong, China, Italy, Spain and the United States have their own Style and Design departments.

Our international team of designers and model makers have specific know-how and work non-stop to develop products suitable for individual markets and to ensure the best innovation-design-quality-price mix.

20 21

At Sugi International ltd HQ, five modern and large Showrooms display the full range of products.

SHOWROOMS

22 23

FASHION BOX HEADQUARTERS

24 25

In 2001, Sugi international limited signed a licensing agreement with Fashion Box Spa under the brand Replay and Replay and Sons for the production and distribution of shoes.

Soon, footwear became a great success and, in 2008, the licensing agreement developed into a joint venture between the licensor (Fashion Box

Spa) and the licensee (Sugi Int. Ltd). Finally, in 2010, Equibox Holding spa, controlled by Matteo and Massimo Sinigaglia, became Fashion Box Spa’s majority shareholder.

Offering collections ranging from casual to dressy, urban to city, Replay footwear is today a top denim brand available in more than 40 countries from Europe to Asia and the Middle East through a selected network of 1200 footwear and clothing specialists.

26 27

SUGI International branched out into the USA in 2014, acquiring the active sport brand C1rca “committed to skateboarding” a real cult brand for all young skateboard and street style fans.

To stay true to the brand’s culture the HQ are in San Diego, California where the design, marketing and sales offices are also located.

MISSIONOur main goal for the future is to strengthen our major markets in the E.M.E.A area by developing or acquiring new brands, becoming stronger in implementing our own collections by means of an accurate business expansion policy.

By attentively pursuing these goals our company has already grown significantly and is now greatly expanding in the USA and in the South-east Asian and South American markets.

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THE CORPORATESTRUCTURE

30 31

Sugi International ltd is headquartered in Hong Kong and has branched out in seven key areas across the world.

Its global network is the platform for ongoing success and future growth.

SUGI International LtdIN THE WORLD

32 33

SUGI INTERNATIONAL facilities

SUGI INTERNATIONAL distributes its footwear products worldwide serving all major markets

HONG KONGHeadquarters

Shanghai

Wenzhou

Quanzhou

Padua

Elche

San Diego

THE PRODUCT AREAS

34 35

GenderWoman

ManChild

StyleFormalCasualActive

Fashion

ConstructionVulcanizedCemented

Injected

36 37

Visit us on: www.sugi-international.com

SUGI INTERNATIONAL LTD

Suites 2901-07, Manhattan Place,23 Wang Tai Road, Kowloon BayKowloon, Hong Kong

Tel. +852 2736 0182Fax +852 2375 9608

sugi@sugi.com.hk