sucess factors for amul

7/30/2019 Sucess Factors for Amul

1/12

_hj} mn unw j}}secw}g qwaagqq nd JFWB }n>

]hg Qwaagqq nd JFWB eq j}}secw}gm }n }hg wkezwg dgj}wsgq be`g+

Ahjsja}gseq}eaq Gbgfgk}q Ef|bgfgk}j}enk Fgahjkeqfq

Bgjmgsqhe| Ahjseqfj" bnko }gsf teqenk"

anffe}fgk}" }swq}ns}hu"qgbdbgqq ojek" q}snko fjkjogsejb

q}ubg (cnsmgseko nk

q}wccnskkgqq%" }gahknasj}" |jk&

Ekmejk teqenk.kj}enkjbeqf"|gsqwjqenk

Ankq}jk}bu sjeqeko }hg cjs"

|snfn}eko j ajk&mn j}}e}wmg"anffwkeaj}enk nd }hg teqenk }n

djsfgsq" ankqwfgsq jkm }hg

ontgskfgk}

Q}sj}gou $ Cwqekgqq

Fnmgb nd JFWB

Djsfgs Nsegk}j}enk" }gahknbnou"

anq} bgjmgsqhe|" |snmwa} tjseg}uek bj}gs ugjsq

S$M dnawq" gddeaegk} qw||bu ahjek"

qefwb}jkgnwq mgtgbn|fgk} ndqw||begsq $ fjs`g}q" dekjkaeko

|sniga}q dsnf ek}gskjb jaaswjbq

Nsojkeyj}enk Kg}ns` nd ann|gsj}etgq"

Kj}enkjb Mjesu Mgtgbn|fgk}Cnjsm" kj}wsg nd |sndgqqenkjb

fjkjogsq

Mgfnasj}ea ontgskjkag nd

ann|gsj}etgq" wkezwg anf|nqe}enkjkm snbg nd cnjsm fgfcgsq nd

ann|gsj}etgq" |snja}etg snbg nd }hg

tebbjog qnaeg}egq

N|gsj}enkq $ Qw||bu

Ahjek

Sncwq} bnoeq}eaq" gddga}etg

|snmwa}enk" ef|bgfgk}j}enk ndq}j}g&nd&js} }gahknbnou

Heoh w}ebeyj}enk nd |bjk} aj|jae}u"

}gahknbnou $ jw}nfj}enk dnsgkhjkaeko zwjbe}u" ]ZF" jmn|}enk

nd fnmgsk fjkwdja}wseko|sja}eagq" annsmekj}enk cg}ggk

wkenkq $ fjs`g}eko dgmgsj}enk

Fjs`g}eko Owijsj} Ann|gsj}etg Feb`Fjs`g}eko Dgmgsj}enk

\snmwa} fex" |seaeko" mgjbgskg}ns`" fjkjoeko qw||bu jkm

mgfjkm osn}h" jmtgs}eqgfgk}


2/12

BGJMGSQHE\

Fs+ Tgsohgqg @wsegk qhngm fjek ek}gsgq} ek gq}jcbeqheko wkenk hn jq

qw||ns}gm cu Qhse ]sechntjkmjq \j}gb hn bgjm }hg djsfgsq ek dnsfeko }hg An&n|gsj}etg

wkenkq j} }hg tebbjog bgtgb+ ]hg @jesj meq}sea} feb` |snmwagsq wkenk jq }hwq gq}jcbeqhgm ek

JKJKM jkm jq sgoeq}gsgm dnsfjbbu nk :=}h Mgagfcgs :5=4+ Qekag djsfgsq qnbm jbb }hg feb` ek

Jkjkm }hsnwoh j an&n|gsj}etg wkenk" e} jq anffnkbu sgqnbtgm }n qgbb }hg feb` wkmgs }hg csjkm

kjfg JFWB+

\sgqgk}bu Qhse C+ F+ Tujq eq F+M+ nd OAFFD" Jkjkm $

Qhse Sjhwb`wfjs Qhsetjq}jt eq F+M+ nd JFWB \bjk}" Jkjkm

JFWB eq an n|gsj}etg dnsfgm cu :1 Wkenkq+

]hg cnjsm nd mesga}nsq beq} eq fgk}enkgm cgbn

CNJSM ND MESGA]NSQ9

:+ Qhse Sjfqekoh \+ \jsfjs Ahjesfjk3+ Qhse Sjigkmsjqekh M+ \jsfjs Teag Ahjesfjk

1+ Qhse Qhetjchje F+ \jsfjs Fgfcgs

=+ Qhse Fjojkchje O+ Yjbj Fgfcgs

7+ Qhse Ahjkmwchje F+ \jsfjs Fgfcgs4+ Qhse \sjtekchje D+ Qnbjk`e Fgfcgs

?+ Qhse Mheswchje J+Ahjtmj Fgfcgs

8+ Qhse Chjeiechej J+ Yjbj Fgfcgs

5+ Qhse Fjkqekh @+Ahjwhjk Fgfcgs:


3/12

NSOJKEYJ]ENK

JFWB eq }hg qwaagqqdwb An&n|gsj}etg qga}ns+ ]hg csjkm kjfgq e}qgbd ekmeaj}gq hn JFWB eqqg|jsj}gm ntgs }hg anwk}su jkm nsbm+ JFWB og}q qn fjku jjsmq dns e}q |snmwa}ete}u jkm

|gsdnsfjkag+ JFWB eq Jqejq kn+: jkm 3km

ek nsbm" heah eq j fj}}gs nd |semg dns Ekmej+

JFWB hjq j }hsgg bgtgb q}swa}wsg+ ]hg desq} bgtgb eq ajbbgm |sefjsu bgtgb+ Hgsg tebbjog qnaeg}egq

jsg |bjagm+ ]hg qgankm bgtgb eq meq}sea} bgtgb hgsg KMMC |bjagm jkm }hg }hesm bgtgb eq q}j}g bgtgb

hgsg Dgmgsj}enk |bjagm An&n|gsj}enk jfnko }heq }hsgg bgtgb eq kgagqqjsu dns jahegtgfgk} ndonjb+

JFWB eq nsojkeygm jq j ann|gsj}etg nd ann|gsj}etgq (e+g+" gjah tebbjog qnaeg}u" j ann|gsj}etg ek

e}qgbd" eq j fgfcgs nd }hg JFWB ann|gsj}etg% }hgsgcu mgseteko }hg jmtjk}jog nd qajbg jkm

wkednsfe}u ek mgaeqenk fj`eko+

JFWB gq}jcbeqhgm j osnw| }n q}jkmjsmeyg }hg |snagqq nd nsojkeyeko djsfgsq ek}n tebbjogqnaeg}egq+ Ek jmme}enk }n gq}jcbeqheko }hg ase}gsej dns qgbga}eko fgfcgsq" }hg osnw| hjm }n }sjek }hgTQ }n swk }hg ann|gsj}etg mgfnasj}eajbbu" |snde}jcbu jkm e}h ankagsk dns e}q fgfcgsq+ ]heq

ekabwmgm gq}jcbeqheko |snagmwsgq dns feb` anbbga}enk" }gq}eko" |jufgk} dns feb` |wsahjqgm dsnf

fgfcgs djsfgsq jkm e}q qwcqgzwgk} qjbg }n }hg wkenk" jaanwk}eko" gkqwseko }efgbu anbbga}enk jkmmeq|j}ah nd feb` nk feb` snw}gq gq}jcbeqhgm cu }hg wkenk" g}a+

Feb` |snawsgfgk} ja}ete}u j} JFWB anf|seqgq mgtgbn|fgk} jkm qgsteaeko nd tebbjog

qnaeg}egq" ekasgjqeko feb` anbbga}enk" |snawsgfgk} nd feb` dsnf qnaeg}egq $ e}q }sjkq|ns} }n }hgahebbeko bnaj}enkq" jkm sgqnbteko |sncbgfq nd djsfgsq jkm tebbjog qnaeg}egq+ ]hges q}j}gm nciga}etg

eq }n gkqwsg }hj} |snmwagsq og} fjxefwf cgkgde}q+ ]hg Tebbjog Qnaeg}egq Meteqenk annsmekj}gq

}hgqg ja}ete}egq+ Feb` anbbga}enk }j`gq |bjag ntgs j bjsog kwfcgs nd |sg&mgdekgm snw}gq jaansmeko}n j |sgaeqg }efg}jcbg+ ]hg degbm q}jdd nd }heq meteqenk jbqn hgb|q tebbjog qnaeg}egq ek}gsdjag e}h

}hg Wkenk nk tjsenwq eqqwgq sjkoeko dsnf ef|sntgfgk} nd anbbga}enk" sgqnbteko meq|w}gq" sg|jes

nd gzwe|fgk}q }n nc}jekeko dekjkaeko dns |wsahjqg nd gzwe|fgk} g}a+ Ek jmme}enk" }hgu jsg jbqn

sgq|nkqecbg dns }hg dnsfj}enk nd kg qnaeg}egq" heah eq jk ef|ns}jk} ja}ete}u j} JFWB+


4/12

Q]SJ]GOU $ CWQEKGQQ FNMGB ND JFWB

JFWB & Cwqekgqq FnmgbJ+ ]hg cwqekgqq fnmgb hjm }n ekabwmg cn}h }hg anq}q jkm cgkgde}q nd qgsteagq }hj} nwbm cgkggmgm }n mgbetgs feb` e}h heoh |snmwa}ete}u jq gbb jq }n jqqeq} djsfgsq ek ef|snteko }hgesqnaejb gktesnkfgk}+ ]hg qwaagqq nd }hg kg}ns` mg|gkmgm nk heoh anbbga}enk sj}g nd feb`+ ]heq

sgzwesgm ekasgjqeko fgfcgsqhe| e}h fnsg TQq (Tebbjog qnaeg}egq%" sjeqeko }hg kwfcgs nd

fgfcgsq |gs TQ" jkm ef|snteko }hg feb` uegbm (e+g+" cg}}gs aj}}bg fjkjogfgk}%" ankq}jk} ankagskjcnw} }hg anq} }n djsfgsq ek }hg kg}ns` jkm mgbetgseko zwjbe}u }n awq}nfgsq j} bn |seagq+ ]hg

ann|gsj}etg hjm mgaemgm jq |js} nd e}q tjbwg9 }n ahjsog dns gjah qgsteag |sntemgm }n }hg qw||begs }n

|wsahjqg jbb feb` }hj} fgfcgs djsfgsq |snmwagm}n qgbb bezwem feb` j} jddnsmjcbg |seagq qn jq }n qgstg j bjsog kwfcgs nd ankqwfgsq }n mgtgbn| jkm

mgbetgs qgsteagq }hj} ebb ef|sntg betgq nd |gn|bg ek }hg kg}ns` }n hesg |sndgqqenkjb fjkjogsq" }nswk }hg dgmgsj}enk jkm wkenkq" hnqg tjbwgq ekabwmgm w|bed}fgk} nd swsjb |nns+

C+

E} eq kn}gns}hu }hj} dsnf }hg tgsu cgoekkeko" ek }hg gjsbu :57


5/12

A+ Fjs`g} . Awq}nfgsq9Qw||begsq9 J fjinse}u nd }hg qw||begsq jsg qfjbb ns fjsoekjb djsfgsq hn jsg nd}gk ebbe}gsj}g"

|nns" jkm e}h bezweme}u |sncbgfq jq }hgu bja` mesga} jaagqq }n dekjkaejb ekq}e}w}enkq+ Jojek"

}sjme}enkjb fjs`g} fgahjkeqfq jsg kn} jmgzwj}g }n jqqwsg qwq}gkjkag jkm osn}h nd }hgqg

qw||begsq+

]hesm \js}u Bnoeq}eaq Qgsteagq9 Ek jmme}enk }n }hg gj`kgqqgq ek }hg cjqea ekdsjq}swa}wsg" bnoeq}eaq

Jkm }sjkq|ns}j}enk qgsteagq jsg }u|eajbbu kn} |sndgqqenkjbbu fjkjogm" e}h be}}bg sgojsm dnszwjbe}u jkm qgsteag+ Gtgk dsnf }hg awsqnsu mgqase|}enk nd }hg gktesnkfgk} |sntemgm jcntg" e}

qhnwbm cg abgjs }hj} }hg }sjme}enkjb fjkjogfgk} |sja}eagq nd }hg gq} jsg kn} qwddeaegk} dns

qwaagqq ek gfgsoeko fjs`g}q+

:+ Fjku FKAq }hj} tgk}wsgm ek}n Ekmej dnbbneko }hg desq} |hjqg nd becgsjbeyj}enk ek :55


6/12

JFWB \SNMWA]ENK \BJKKEKO \SNAGQQ JK NTGSTEG_

OAFFD (Owijsj} An N|gsj}etg Feb` Fjs`g}eko Dgmgsj}enk% eq }hg fjs`g}eko cnmu nd jbb

Wkenkq hn fjkwdja}wsg jkm qgbb |snmwa}q wkmgs Csjkm kjfg JFWB+

:+ OAFFD jaansmeko }n }hg fjs`g} qwstgu jkm |jq} qjbgq |sgmea}q }hg qjbgq dns }hg kgx} dgfnk}hq+

3+ Jaansmekobu }hg sgzwesgfgk}q j} qgtgsjb mg|n}q (=3 j||snx% q|sgjm jasnqq }hg anwk}su eqmgaemgm+

1+ \AF\snosjf anffe}}gg fgg}eko eq hgbm j} }hg q}js} nd gtgsu fnk}h (ogkgsjbbu ek }hgdesq} gg`%+

=+ OAFFD |sniga}q e}q gx|ga}gm qjbgq ek }hg fgg}eko+7+ ]hg ektgk}nsu jtjebjcbg j} gjah nd }hg |bjk}q eq }j`gk ek}n jaanwk}+4+ ]j`eko ek}n ankqemgsj}enk \jq} jkm Dw}wsg.\sgmea}gm qjbgq" }hg jfnwk} nd feb` gx|ga}gm }n

cg |snawsgm" }hg }n}jb zwjk}e}u nd gjah |snmwa} }n cg |snmwagm eq snwohbu mg}gsfekgm+

?+ Mg|gkmeko nk mgfnosj|heaq nd JFWB Mjesegq" OAFFD Mg|n}q jkm qgtgsjb n}hgsdja}nsq zwjk}e}u nd gjah |snmwa} }n cg |snmwagm j} gjah sgq|ga}etg JFWB mjesu eq

mg}gsfekgm+

E+g+ \M \bjkkgm Meq|j}ah eq mg}gsfekgm dns gjah JFWB Wkenk+

8+ Jaansmekobu \snmwa}enk \bjkkeko eq mnkg dns gjah JFWB mjesu+


7/12

N\GSJ]ENKQ $ QW\\BU AHJEK FJKJOGFGK]

QW\\BU AHJEK FJKJOGFGK] J] JFWB

JFWB eq |snmwaeko qgtgsjb |snmwa}q dns heah e} kggmq qgtgsjb \ja`eko jq gbb jq

ekosgmegk}q fj}gsejbq+ Hgkag }hgsg jsg }n}jb j||snx+ :


8/12

N\GSJ]ENKQ

Sncwq} annsmekj}enk eq nkg nd }hg `gu sgjqnkq dns }hg qwaagqq nd n|gsj}enkq ektnbteko qwah jk

gx}gkqetg kg}ns` nd |snmwagsq jkm meq}secw}nsq j} OAFFD+

Qnfg ek}gsgq}eko fgahjkeqfq gxeq} dns annsmekj}eko }hg qw||bu ahjek j} OAFFD+ ]hgqg sjkog

dsnf gkqwseko djes qhjsg jbbnaj}enk nd cgkgde}q }n tjsenwq q}j`ghnbmgsq ek }hg ahjek }n annsmekj}gm|bjkkeko nd |snmwa}enk jkm meq}secw}enk+ ]hgsg j||gjs }n cg }n ase}eajb fgahjkeqfq nd

annsmekj}enk }hj} gkqwsg }hj} mgaeqenk fj`eko eq anhgsgk} jkm }hj} }hg djsfgsq ojek }hg fnq} dsnf

}heq gddns}+ ]hgqg fgahjkeqfq jsg9 Ek}gs&bna`eko Ank}snb $ Annsmekj}enk Jogkau9 Wkezwg Snbg

nd Dgmgsj}enk


9/12

Qw||bu Ahjek j} JFWB

Ahjs} qhneko qw||bu ahjek j} JFWB9&

Jq fgk}enkgm gjsbegs" }hg q}sj}gou" mgqeok jkm |sja}eagq ek JFWBq kg}ns` jsg q}snkobu msetgk

cu }hg nciga}etg nd gq}jcbeqheko jkm n|gsj}eko jk gddeaegk} qw||bu ahjek dsnf feb` |snmwa}enk jkm

|snawsgfgk} }n |snmwa} mgbetgsu }n awq}nfgsq+ Fjkjogfgk} nd }heq kg}ns` eq cweb} jsnwkm }n

`gu gbgfgk}q(j% annsmekj}enk nd }hg metgsqg gbgfgk}q nd }hg kg}ns` jkm (c% wqg nd j||sn|sej}g

}gahknbnou }hj} ekabwmgq |snmwa}" |snagqq jkm ekdnsfj}enk }gahknbnou jkm fjkjogsejb |sja}eagq

jkm quq}gfq+ Ek hj} dnbbnq" g mgqasecg tjsenwq dgj}wsgq nd }hgqg gbgfgk}q }hj} hjtg

ank}secw}gm }n }hg gtnbw}enk nd jk gddeaegk} qw||bu ahjek+


10/12

FJS@G]EKO MG\JS]FGK] (OAFFD%

Gtgsu nsojkeyj}enk }hj} |snmwagq nkg ns fnsg |snmwa}q sgzwesgq fjs`g}eko nd }hg

|snmwa}q qgbb }hgf ek }hg fjs`g}+ E} eq nkbu }hsnwoh fjs`g}eko }hj} |gn|bg `kn jcnw} j

anf|jku/q |snmwa}q+ Hgkag fjs`g}eko eq ankqemgsgm jq j `gu ja}ete}u nd nsojkeyj}enk+ ]hg

nsojkeyj}enk sgzwesgq qnwkm fjs`g}eko q}swa}wsg }n ajssu nk e}q fjs`g}eko ja}ete}egq+

Hngtgs }hg ankag|} nd fjs`g}eko eq kn} ankdekgm nkbu }n qgbbeko nd onnmq jkm qgsteagq }n

awq}nfgsq+ Ekq}gjm }hg anf|jku }segq }n asgj}g jkm fjek}jek }hg awq}nfgs cjqg }hsnwoh

fjs`g}eko+ ]hg fjs`g}eko }hwq dnawq nk }hg awq}nfgs kggmq jkm jk}q ek }hg fjs`g} jkm

gf|hjqeq nk |snmwaeko jkm qgbbeko nkbu }hnqg onnmq" heah hjtg heohgs mgfjkm ek fjs`g}+ ]hg

anf|jku fjekbu fjs`g}q e}q |snmwa}q }hsnwoh jmtgs}eqeko+ Fjs`g}eko wqgq tjsenwq qjbgq

|snfn}enkjb }nnbq }n cnnq} }hg qjbgq nd }hg anf|jku+ ]hg fjs`g}eko mg|js}fgk} }hwq qhnwbm hjtg

qnwkm meq}secw}enk ahjkkgb jkm |snfn}enkjb quq}gf }n fj`g }hg fjs`g}eko ja}ete}egq qnwkm+

Fjs`g}eko Fex9&

]hg fjs`g}eko fex eq j qg} nd dnws gbgfgk}q9 \snmwa}" \seag" \bjag jkm \snfn}enk jkm }heq

eq mgaemgm cu OAFFD+

:+ \snmwa}9&

J} JFWB" #OWIJSJ] AN&N\GSJ]ETG FEB@ FJS@G]EKO DGMGSJ]ENK

BEFE]GM (OAFFD%# mngq }hg |snmwa} |bjkkeko j} kj}enkjb bgtgb+ E} eq }hg mw}u nd OAFFD }n

|bjk }hg kg |snmwa} cu ankmwa}eko }hg fjs`g} qwstgu j} }hg q}j}g jkm kj}enkjb bgtgb+ Hngtgs"

eqqwgq nd |snmwa} bwkah j} }hg bnajb bgtgb jsg }j`gk ajsg nd cu JFWB e}qgbd+ ]hg JFWB hjq qg}

w| }hg anffgsaejb mg|js}fgk}" heah ankmwa}q }hg qwstgu ek }hg bnajb jsgjq }hsnwoh cwqekgqq+

]hg kg |snmwa} mgaeqenkq jsg jbqn }j`gk cu }hg OAFFD+

3+ \seag9&

]hg |seagq nd |snmwa}q nd JFWB jsg jbqn mgaemgm cu }hg OAFFD+ ]hg OAFFD

ankmwa}q }hg fjs`g} qwstgu }n ahga` }hg tjbeme}u jkm dgjqecebe}u nd |seagq ek }hg fjs`g} jkm

jaansmekobu mgaemgq }hg |seagq nd JFWB |snmwa}q+ Hngtgs" }hg |seag eq ekabwqetg nd qgtgsjb


11/12

gbgfgk}q be`g" Anq} nd Feb`" Bjcns Anq}" \snagqqeko Anq}" \ja`joeko Anq}" Jmtgs}eqeko Anq}"

]sjkq|ns}j}enk Anq}" Qjbgq \snfn}enk Anq}" ]jxgq g}a+

]hg OAFFD ankqemgsq jbb }hgqg anq} jq|ga}q jkm qg} }hgf w| ek |seaeko q}swa}wsg }n

mgaemg }hg igbbeko |seag nd feb` jkm feb` |snmwa}q+

1+ \snfn}enk9&

JFWB |snfn}gq e}q |snmwa}q }hsnwoh kgq|j|gs" ]gbgteqenk" hnjsmekoq g}a+ ]gbgteqenk eq

}hg cgq} fgmej dns jmtgs}eqeko+ ]hg OAFFD hngtgs wqgq hnjsmeko dns jmtgs}eqeko ek bnajb

jsgjq+ Hnjsmeko mgqeokgm nk }hg asgj}etg cjqeq j}}sja} }hg awq}nfgs fnsg+

=+ \bjag9&

JFWB hjq mgtgbn|gm dgmgsj}enk jkm JFWB |jsbnsq bnaj}gm ek qgtgsjb |js}q nd anwk}su+

]hg OAFFD hjkmbgq }hg ns`q sgbj}eko }n fjkjoeko nd q}na`q jkm meq}secw}nsq ek anwk}su+ ]hwq

OAFFD bnn`q jd}gs }hg meqcwsqgfgk} nd |snmwa}q }n }hg tjsenwq fjs`g}eko ahjkkgb+


12/12

ANKABWQENK9&

JFWB eq j heohbu qwaagqqdwb an&n|gsj}etg qga}ns ek Ekmej }hj} eq }swbu fgjk} dns }hgdjsfgs+ JFWB hjq j anf|g}e}etgbu gq}jcbeqhgm quq}gf+ ]hg dnws hjkmq nd JFWB jsg

ns`eko qwaagqqdwbbu e}h }hg ans|nsj}enk+ JFWB eq djfnwq dns e}q Jkjkm |j}}gsk nd

an&n|gsj}etg nsojkeyj}enk ek nsbm+

sucess factors for amul

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