ADVERTISING MEDIA

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Key Terms

Advertising- A paid-for form of communication.Promotional Advertising- When the goal is to increase sales.Institutional Advertising- Used to create a favorable image for a business.Infomercial- A long advertisement that looks like a talk show and is 30 minutes long.

 

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KEY TERMS

• Media- The agencies, means or instruments used to convey advertising messages.

• Print Media- Includes advertising in newspapers, magazines, direct mail, sign and billboards.

• Transit Advertising- Any advertisement that can be found on public transportation.

• Broadcast Media- Advertising that encompasses radio and television.

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http://www.postitfirst.com/

KEY TERMS• Online Advertising- A form of advertising that

uses either e-mail or the World Wide Web.• Media Planning- The process of selecting the

advertising media and deciding the time or space in which the ads should appear.

• Audience- The number of homes or people exposed to an ad.

• Impression- A single exposure to an ad.• Frequency- The number of times an audience

sees or hears and ad.• Cost Per Thousand- The media cost of exposing

1,000 readers or viewers to an advertising impression. http://www.postitfirst.com/

http://www.postitfirst.com/

Institutional Advertising vs.

Product or Promotional advertising

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Types of Print Media

• Newspaper• Magazine• Direct Mail• Directory Advertising• Outdoor Advertising

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Broadcast mediaTelevision ads

• Ultimate advertising medium for many businesses

• Combines all creative elements: sight, sound, action and color

• Most T.V. ads are 30 or 60 second spots

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http://www.postitfirst.com/

Broadcast MediaRadio

• Reaches 96% of people 12 years and older within a week

• Can be heard just about anywhere• Cost effective• Targets specific segments of the radio

listening market• Radio ads are 10, 20, 30 or 60 second

spotshttp://www.postitfirst.com/

http://www.postitfirst.com/

Identify and evaluate elements of advertising media

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http://www.postitfirst.com/

Identify and evaluate elements of advertising Media

• Audience• Impression• Frequency• Cost Per Thousand (CPM)

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What gets to you?

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• Submit free Classifieds in Postitfirst• seek for any services or product or you

provide any services or products, then submit your classified ad to advertise your business or services. Submit classifieds in Postitfirst, Postitfirst Classified Posting

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