student pmcm 1
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PERFORMANCE MANAGEMENT AND
COMPETENCY MAPPING
PROF. SHWETA MITTAL
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EVOLUTION OF PERFORMANCE APPRAISAL
There are early references to performance appraisal in America going
back over a hundred years. The federal Civil Service Commissions
merit rating system was in place in 1887. Lord & Taylor introduced
performance appraisal in 1914.
Before World War II, however, very few organizations conducted
any formal performance appraisals.
In the 1950s Peter Druckers novel idea of management by
objectives (MBO) and Douglas McGregors book The Human Side ofEnterprise, which introduced his notions of Theory X and Theory Y,
gained a lot of attention.
A few companies moved from a mere trait assessment to the
development of a procedure that concentrated on goal setting andmade the appraisal process a shared responsibility between the
individual and the manager. From the work of Drucker and McGregor,
the performance appraisal procedure has grown to the point where a
huge majority of companies now have a formal appraisal system.
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Effective development of managers, McGregor wrote in a 1957
Harvard Business Reviewarticle, does not include coercing them
(no matter how benevolently) into acceptance of the goals of the
enterprise, nor does it mean manipulating their behavior to suit
organizational needs.
Rather, it calls for creating a relationship within which a man can
take responsibility for developing his own potentialities, plan for
himself, and learn from putting his plans into action.
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Druckers initial proposal of an MBO process to replace trait appraisals
and McGregors integration of a Theory Y approach into the
appraisal process produced a change in the way organizations went
about assessing the contributions of their members.
General Electric was singled out by McGregor as an example of a
company that was using an MBO/Theory Y approach to performance
appraisal.
GE conducted a truly scientific study in the early 1960s to test theeffectiveness of its annual, comprehensive appraisal approach.
It found that:
Criticism has a negative effect on achievement of goals.
Praise has little effect one way of the other.
Performance improves most when specific goals are established.
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Coaching should be a day-to-day, not a once-a-year activity.
Mutual goal setting, not criticism, improves performance.
Interviews designed primarily to improve a mans performance should not
at the same time weigh his salary or promotion in the balance.
Participation by the employee in the goal-setting procedure helps produce
favorable results.
These findings remain today as valid as they were when GE first developed
them.
Performance appraisal as a management tool spread quickly in the 1950s,
when about half of 400 employers surveyed reported using appraisal
systems.
Today, depending on the survey, somewhere between
three-quarters and nine-tenths of all companies use a formal performance
appraisal procedure.
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Armstrong and Baron (2004) observe that performance management
establishes a shared understanding about what is to be achieved and anapproach to leading and developing people which will ensure that it is
achieved.
Performance management is a systematic and holistic approach toidentify critical dimensions of performance and to carry out activities
necessary to ensure that the missions , objectives , goals , vision , and
values of the organization are being met in an effective and efficient
Manner.
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According to Armstrong, PfM is a means of getting better results from
the organizations, teams and individuals by understanding and managing
performance within the agreed framework of planned goals and
competency requirements. It is a process for establishing sharedunderstanding about what is to be achieved and an approach to
managing and developing people.
PfM Integrated Approach
Armstrong and Baron, defines PfM as a strategic and integrated approachin delivering sustained success to organizations by improving
performance of people by developing the capabilities of teams and
individuals. These experts consider PfM as a strategic tool since it is
concerned with achievement of long-term organizational goals and
effective functioning of organizations in its external environment.
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PfM effects four types of integrations namely,
Vertical Integration :- Aligning objectives at organizational , individual ,
and team levels and integrating them for effective performance.
Functional integration :- It deals with focusing functional energies , plans,
Policies , and strategies onto tasks at different levels and parts of the
organization.
Human resource integration :- This ensures effective integration ofdifferent subsystems of HR management to achieve the organizational goals
with optimum performance.
Goal integration :- It focuses on arriving at a congruence between the needs,
Aspirations, and goals of the managers with that of the goals and objectivesof the organization.
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Performance management is a continuous process of identifying ,
measuring, and developing the performance of individuals and teams
and aligning performance with the strategic goals of the organization.
EXAMPLES :- In Merrill Lynch , employees and managers set
employee objectives in the month of January.
Mid year reviews are taken.
Finally end of the year review incorporates feedback from several
sources, evaluates progress towards objectives and identifies areas
that need improvement. Managers also get extensive training on how toset objectives and conduct reviews.
At Siemens , the performance management system is based
on three pillars : setting clear and measurable goals, implementing
concrete action, and imposing rigorous consequences.
A survey conducted by the consulting firm Watson Wyatt showed that
only 3 in 10 employees believe their companys performance review
system actually helped them improve their performance.
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Performance Managementis NOT
performance appraisal
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PM is NOT performance appraisal
Performance Management Strategic business considerations
Driven by line manager Ongoing feedback
So employee can improve performance
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PM is NOT performance appraisal
Performance Appraisal Driven by HR
Assesses employee Strengths & Weaknesses
Once a year
Lacks ongoing feedback
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PERFORMANCE MANAGEMENT SYSTEM
Performance management involves thinking through variousfacets of performance , identifying critical dimensions ofperformance, planning, reviewing and developing and enhancingperformance and related competencies.
It is simple, commonsensical and enjoyable.
Performance has many dimensions:-1. Output or result dimensions
2. Input dimension
3. Time dimension
4. Focus dimension
5. Quality dimension
6. Cost dimension
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Result and Output :- The most acceptable and visible as well as
measurable dimension of performance is result or the output. The sales
figures, customers numbers, financial targets etc are all stated in result
form. They are called key result areas.
Input Dimension :- The input dimension deals with the activities or tasks to
be accomplished by the individual. Performance equation says that any
individuals is a function of three sets of factors : ability or competence to
perform various tasks that lead to performance, motivation to carry on eachof these tasks or work efforts to carry out the tasks and the organizational
support one gets to carry out these tasks.
Time Dimension :- Performance can be defined for a task, for a day , for a
week, for a month , year or for life. The time period for performance is
important. Performance management is time bound as well as role specific.
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Focus :- The performance of a sales executive focus can be on market
Share , profits or new areas covered .
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Difference between Performance Appraisal Systems and PMS
PAS PMSFocus is on performanceappraisal and generation ofratings.
Emphasis is on relativeevaluation of individuals.
Annual Exercise
Emphasis is on ratings and
Evaluation.
Focus is on performancemanagement.
Emphasis is on performanceimprovements .
Continuous process.
Emphasis is on performance
planning, analysis , review,development and
improvements.
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PAS PMS
Rewards and recognition of
good performance is animportant component.
Designed and monitored bythe HR department.
Ownership is mostly with theHR department.
Defining and setting
performance standards is anintegral part.
Designed by the HRdepartment but could bemonitored by the respectivedepartments themselves.
Ownership is with line
managers, HR facilitates itsimplementation.
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PAS PMS
KPAs or KRAs are used asplanning mechanisms.
Developmental needs areidentified in the beginning ofthe year on the basis of the
competency requirements forthe coming year.
There are review mechanisms
essentially to bringperformance improvements.
KPAs and KRAs are used
for bringing in objectivity.
Developmental needs are
identified at the end of the
year on the basis of the
appraisal of competency
gaps.
There are review
mechanisms to ensureobjectivity in ratings.
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Performance is what is expected to be delivered by an individual or
a set of individuals within a time frame. What is expected to be
delivered could be stated in terms of result or effort, tasks and
quality , with specification of condition under which it is to be
delivered.
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PERFORMANCE MANAGEMENT CONSISTS OF THE
FOLLOWING :-
1.Defining performance taking into account all thecomplexities.
2.Planning performance both in terms of the input, output,
conditions under which these are to take place.
3.Analyzing performance and understanding what caused it
or contributed to it . Positively ? Negatively ?.
4. Developing capabilities to perform or the capability to give
inputs , possess competencies to convert the inputs intodesired output.
5. Monitoring and reviewing it.
6.Recognizing various dimensions of performance andrewarding it where appropriate.
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OBJECTIVES OF PERFORMANCE APPRAISAL THE
PAST
The appraisal system in most organizations are designedtoday to meet the following objectives :
1. To control employee behavior by using it as an instrumentfor rewards, punishments and threats.
2. To make decisions regarding salary increases andpromotions .
3. To appraise people confidentially and generate dataabout employee for placement and promotion.
4. To identify the training and developmental needs of theemployees.
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NEW OBJECTIVES OF PERFORMANCE
APPRAISALPerformance appraisal systems can serve the following purposes, if
designed properly:-
1. They can help each employee to understand more and more about
his role and become clear about his functions.
2. They can be instruments in helping each employee to understand his
own strengths and weaknesses with respect to his role and functions
in the company.
3. They can help in identifying the developmental needs of each
employee with respect to his role and functions.
4. They can increase mutuality between each employee and his
supervising officer.
5. They can be mechanisms of increasing communication between
employee and his supervising officer.
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6. They can be instruments to provide an opportunity for the employee for self
reflection and individual goal setting so that individual planned and monitored
development takes place.
7. They can play a role in helping every employee internalize the culture , normsand values of the organization .
8. They can help in preparing employees for performing higher level jobs.
9. They can be instruments in the creation of a positive and healthy climate in
the organization that drives to give their best and enjoy doing so.
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A SUGGESTED FORMAT
In order to achieve these objectives the appraisal
format should have the following components:-1. Identification of key performance areas and target
setting through periodic discussions between each
employee and his boss.
2. Identification of qualities required for the present andfuture jobs in the company.
3. Self appraisal by the appraisee.
4. Performance analysis to identify factors that have
facilitated and factors that have hindered performance.
5. Performance discussion and counseling to understand
each other and assist each other.
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6. Identification of training needs.
7. Action planning and goal setting for future.
8. Final assessment by the supervising officer for administrative purposes.
SEQUENTIAL STEPS
The following sequences of activities is suggested for using the components
outlined so far :
1. In the beginning of the year every employee sits with his supervisor and
identifies his individual KPAs and sets challenging targets for the next year.
2. At the end of the year the employee appraises his performance on these
KPAs and targets as well as pre identified behaviors included in the
appraisal format.
3. He then passes on his form to his supervisor. His supervisor reflects about the
performance of his appraisee and make his notes and comments. He then calls
the appraisee for the discussion.
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4. During the performance discussion they exchange notes, comments, etc and try to
understand and help each other. They also identify the development needs of the
appraisee and set goals for the next period.
5. The supervisor then gives his final ratings and recommends about thedevelopmental needs. He shows these to the appraisee and takes his comments if
needed and passes these on to the personnel department through his supervisor.
6. The personnel or HRD department uses these for training , rewards and other
activities.
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THE PERFORMANCE MANAGEMENT AND REWARD
SYSTEMS
A performance management system can make the following
important contributions :-
Motivation to perform is increased Self esteem is increased Managers gain insight about subordinates :- Developing
productive relationships with colleagues is a key competencyfor managers.
The definitions of job and criteria are clarified
(behavior and results )
( Specific criteria) Self insight and development are enhanced Administrative actions are more fair and appropriate. Organizational goals are made clear.
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Employees become more competent.
There is better and more time differentiation between goodand poor performers.
Supervisors views of performance are communicated more
clearly. ( There is greater accountability in how managersDiscuss performance expectations and provide feedback. Both
assessing and monitoring the performance of others are listed
as key competencies for managers)
Organizational change is facilitated. e.g :- IBM (1980s)
Motivation commitment and intentions to stay in the
organization are enhanced.
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COMMENT ON THIS STATEMENT
Randy Pennington , president of Pennington Performance
Group . The truth is that the culture change is driven by achange in performance. An organizations culture cannot be
installed. It can be guided and influenced by policies,
practices , skills and procedures that are implemented and
reinforced. The only way to change the culture is to changethe way individuals perform on the daily basis.
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DISADVANTAGES /DANGERS OF POORLY
IMPLEMENTED PM SYSTEMS
The negative consequences associated with low quality and
poorly implemented systems are :-1. Increased turnover :- They can leave physically or withdraw
psychologically.
2. Use of misleading information
3. Lowered self esteem
4. Wasted time and money5. Damaged relationships
6. Decreased motivation to perform
7. Employee burn out and job dissatisfaction
8. Unjustified demands on managers and employees resources.
9. Varying and unfair standards and ratings
10. Emerging biases
11. Unclear rating system
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Purposes of PM Systems:
Overview
Strategic
Administrative
Informational
Developmental
Organizational maintenance
Documentational
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Strategic Purpose
Link individual goals with
organizations goals
Communicate most crucial business
strategic initiatives
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Administrative Purpose
Provide information for making decisions
re:
Salary adjustments
PromotionsRetention or termination
Recognition of individual performance
Layoffs
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Informational Purpose
Communicate to Employees:
Expectations
What is important
How they are doing
How to improve
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Developmental Purpose Performance feedback/coaching
Identification of individual strengths and weaknesses
Causes of performance deficiencies
Tailor development of individual career path
Feedback is an important component of a well implemented performance management system.
Organizations should strive to create a feedback culture that reflects support forfeedback , including feedback that is non threatening and is Focused on behaviors andcoaching to help interpret the feedback provided.
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ORGANIZATIONAL MAINTENANCE PURPOSE :- Important
component of workforce planning effort is the talent inventory,
which is information on current resources ( e.g., skills, abilities,
promotional potential, and assignment Histories of current
employees). Performance management systems are the
primary means through which accurate talent inventories can be
assembled.
DOCUMENTATIONAL :-PMS allow for the documentation of
important administrative decisions.
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An Ideal PM System:
14 Characteristics
1. Congruent with organizational strategy
2. Thorough
3. Practical
4. Meaningful
5. Specific
6. Identifies effective/ ineffectiveperformance
7. Reliable
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An Ideal PM System:
14 Characteristics (continued)
8. Valid
9. Acceptable and Fair
10.Inclusive
11.Open (No Secrets)
12.Correctable
13.Standardized14.Ethical
C t ith i ti l
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Congruent with organizational
strategy
Consistent with organizations strategy
Aligned with unit and organizational
goals
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Thorough
All employees are evaluated
All major job responsibilities are
evaluated
Evaluations cover performance for
entire review period
Feedback is given on both positive and
negative performance
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Practical
Available
Easy to use
Acceptable to decision makers Benefits outweigh costs
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Meaningful
Standards are important and relevant
System measures ONLY what employee cancontrol
Results have consequences Evaluations occur regularly and at
appropriate times
System provides for continuing skill
development of evaluators
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Specific
Concrete and detailed guidance to
employees
Whats expected
How to meet the expectations
Identifies
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Identifieseffective and ineffective
performance Distinguish between effective and
ineffective
Behaviors
Results
Provide ability to identify employees
with various levels of performance
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Reliable
Consistent
Free of error
Inter-rater reliability
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Valid
Relevant (measures what is important)
Not deficient (doesnt measure
unimportant facets of job)
Not contaminated (only measures what
the employee can control)
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ACCEPTABILITY AND FAIRNESS :-
Distributive justice , which includes perception of the
performance evaluation received relative to the workperformed, and perceptions of the rewards received
relative to the evaluation received.
Procedural justice :- It includes perceptions of theprocedures used to determine the ratings as well as the
procedures used to link ratings with rewards.
Good systems are inherently disdiscriminatory.
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Acceptable and Fair
Perception of Distributive Justice Work performed Evaluation received
Reward
Perception of Procedural Justice
Fairness of procedures used to:
Determine ratings
Link ratings to rewards
I l i
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Inclusive
All participants must be given a voice in
the process of designing andimplementing the system.
Represents concerns of all involved When system is created, employeesshould help with deciding
What should be measured
How it should be measured
Employee should provide input onperformance prior to evaluation meeting
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Open (No Secrets)
Frequent, ongoing evaluations and feedback
2-way communications in appraisal meeting
Clear standards, ongoing communication
Communications are factual, open, honest
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Correctable
Recognizes that human judgment is
fallible
Appeals process provided
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Standardized
Ongoing training of managers to
provide
Consistent evaluations across
People
Time
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Ethical
Supervisor suppresses self-interest
Supervisor rates only where she has
sufficient information about the
performance dimension
Supervisor respects employee privacy
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PERFORMANCE MANAGEMENT
PROCESS
There are six steps involved in the performance
management process :-1.Prerequisites
2.Performance planning3.Performance execution
4.Performance Assessment
5.Performance Review
6.Performance Renewal & Recontracting
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erformance Management Processerformance Management Process
PerformanceReview
PerformanceRenewal
andRecontracti
ng
PPerformance
Assessment
PPerforman
ceExecution
PerformancePlanning
Prerequisites
1 P i it Th t i it th t i d b f
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1. Prerequisites :- There are two prerequisites that are required before a
performance management system is implemented :-
A) Knowledge of the organizations mission and strategic goals
B) Knowledge of the job in question
Strategic planning allows an organization to clearly define its purpose or reason for
existing, where it wants to be in future, the goals it wants to achieve, and the
strategies it will use to attain these goals.
The important objective of any PMS is to enhance each employees contribution tothe goals of the organization.
The second important prerequisite is to understand the job in question. This is
primarily done by job analysis.
As a result of a job analysis, we obtain information regarding the tasks carried outand the knowledge, skills, and abilities (KSAs ) required of a particular job.
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Job descriptions are a key prerequisite for any performancemanagement system because they provide the criteria
(i.e. yardsticks) that will be used in measuring performance.
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2. Performance Planning :- In the beginning of each performance
cycle, the supervisor and the employee meet to discuss , andagree upon , what needs to be done and how it should be done.
This performance planning discussion includes a consideration of
both results and behaviors as well as a developmental plan.
Results refer to what needs to be done or the outcomes an employee
must produce. A discussion of results needs to include key
accountabilities, specific objectives for each accountability and
performance standards.
Performance Planning:
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Performance Planning:
Results
Key accountabilities
Specific objectives
Performance standards
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Key Accountabilities
Broad areas of a job for which
the employee is responsible
for producing results
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Specific Objectives
The objectives are that the
employee will achieve as part of
each accountability.Objectives are statements of
important and measurable
outcomes.
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Performance Standards
Yardstick to evaluate how wellemployees have achieved each
objective
Information on acceptable andunacceptable performance.
Performance Planning:
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Performance Planning:
Behaviors
How a job is done
Performance Planning:
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Performance Planning:
Competencies
Measurable clusters of KSAs
Critical in determining how results will beachieved
Examples of competencies are customerservice , written or oral communication,creative thinking and dependability
Performance Planning:
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Performance Planning:
Development Plan
Areas for improvement
Goals to be achieved in each area
of improvement
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3. Performance Execution :- At the performance
execution stage , the following factors must be
presented :-
Employee Responsibility
Commitment to goal achievement
Ongoing performance feedback and coaching
Communication with supervisor
Collecting and sharing performance data.
Preparing for performance reviews
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Supervisory have primary responsibility over the following
issues :-
Observation and documentation
Updates
Feedback
Resources
Reinforcement
EXAMPLE L kh d M ti C ti PMS i l d
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EXAMPLE :- Lockheed Martin Corporation , PMS includes
the active participation of both employees and their
supervisors.
Employees write their own performance management
objectives based on organization and unit objectives. Then ,
managers approve the objectives and are encouraged to give
ongoing feedback about the progress toward meeting theobjectives.
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4. PERFORMANCE ASSESSMENT :- In the assessment phase, both the employee
and the manager are responsible for evaluating the extent to which the desired
behaviors have been achieved.
There are many sources to collect performance information
( e.g. peers, subordinates ), in most cases the direct supervisor provides the
information.
Multiple Assessments Are
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Multiple Assessments Are
Necessary
Employee involvement in the process is
used for the following purposes :-
Increase employee ownership
Increase commitment
Provide informationEnsure mutual understanding
Performance Review
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Overview of Appraisal Meeting
The performance review stage involves the meeting
between the employee and the manager to review theirassessments.
Past
Behaviors and results
Present Compensation to be received
Future New goals and development plans
Performance Renewal and
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Performance Renewal and
Recontracting
Same as/different from Performance
Planning
Uses insights and information from
previous phases
Cycle begins again
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Phase I Planning
Setting Performance Objectives
Employees and managers meet to clarify expected outcomes
for the year and set objectives that link the employees job to
department and campus objectives. Objectives define what
employees are expected to accomplish. Managers andemployees should aim to define S.M.A.R.T. objectives.
Specific
Measurable
AttainableRelevant
Timely
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Phase II Check-In
Once performance objectives are set, managers shouldcheck in regularly with employees to discuss the status of
objectives and to provide feedback based on observations
of an employees performance. It is equally important to
provide feedback on areas of success as on those
requiring improvement.
Phase III Assessment
The performance assessment summarizes the employee's
contributions over the entire appraisal period (usually oneyear). It may occur as often as is necessary to
acknowledge the employee for accomplishments and to
plan together for improved performance
DEFINING PERFORMANCE AND CHOOSING A
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MEASUREMENT APPROACH
Performance management systems usually include
measures of both behaviors ( what an employeedoes ) and results ( the outcomes of an employeesbehavior ). The definition of performance does notinclude the results of an employees behaviors, butonly the behaviors themselves.
The characteristics of the behaviors are :-
1. Evaluative :- It means that such behaviors can bejudged as negative , neutral or positive for individualand organizational effectiveness.
2. Multidimensional :- It means that there are manydifferent kinds of behaviors that have the capacity toadvance ( or hinder ) organizational goals.
EXAMPLE
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EXAMPLE
Consider a set of behaviors that can be grouped under the
general label contribution to effectiveness of others in thework unit.
This set of behaviors can be defined as follows :
Works with others within and outside the unit in a manner
that improves their effectiveness; shares information and
resources; develops effective working relationships: builds
consensus; constructively manages conflict.
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1 Choice to expend effort
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1. Choice to expend effort.
2. Choice of level of effort
3. Choice to persist in the expenditure of that level of efforts.
The three determinants have a multiplicative relationship,
Such that,
Performance = Declarative knowledge * Procedural knowledge*Motivation.
Deliberate practice involves the following 5 steps:-
1. Approach performance with the goal of getting better
and better.2. While performing , focus on what is happening and why u are
Doing things the way u do.
3. When the task is finished, seek performance feedback
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3. When the task is finished, seek performance feedback
from expert sources and the more sources the better.
4. Build mental models of your job, your situation andyour organization.
5. Repeat steps1-4 continually and on an ongoing basis.
IMPLICATIONS FOR ADDRESSING PERFORMANCE PROBLEMS
Performance management system need not only to measure
performance but also to provide information about the source of
any performance deficiencies.
PERFORMANCE = declarative knowledge * Procedural knowledge * Motivation
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PERFORMANCE = declarative knowledge Procedural knowledge Motivation
FACTORS DETERMINING PERFORMANCE
Declarativeknowledge
Proceduralknowledge
Motivation
Facts Cognitive skill Choice to
performPrinciples Psychomotor
skillLevel toeffort
Goals Physical skill Persistenceof effort
Interpersonal
skill
PERFORMANCE DIMENSIONS
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Performance is multidimensional .It means that there is a need to
consider many different types of behaviors to understand performance.
Two types of behaviors or performance facets stand out :
Task performance
Contextual performance
Task performance is defined as :-
Activities that transform raw materials into the goods and services that
are produces by the organization.
Activities that help with the transformation process by replenishing the
supply of raw materials , distributing its finished products, or providingimportant planning , coordination , supervising, or staff functions that
enable the organization to function effectively and efficiently.
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Contextual performance is defined as those behaviors that
contribute to the Organizations effectiveness by providing a
good environment in which task performance can occur.
Contextual performance includes behaviors such as the following :-
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Persisting with enthusiasm and exerting extra effort as necessary to
complete ones own task activities successfully.
Volunteering to carry out task activities that are not formally part of the
job.
Helping and cooperating with others.
Following organizational rules and procedures.
Endorsing , supporting , and defending organizational objectives.TASK PERFORMANCE CONTEXTUAL PERFORMANCE
VARIES FAIRLY SIMPLE
ROLE PRESCRIBED NO ROLE PRESCRIBED
ANTECEDENT:KSA PERSONALITY
The reasons why both task and contextual performance
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dimensions should be included in performance management
System :-
1. Global competition is raising the levels of efforts required
of employees.
2. There is a need to offer outstanding customer service.
3. Many organizations are forming employees into teams.
Interpersonal cooperation is a key determinant of team
effectiveness.
4. Both task and contextual performance in the performance
management system provides an additional benefit.
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EXAMPLE :- TRW Automotive Inc., one of the worlds largest
automotive suppliers and one of the top financial performers
in the industry.The majority of the TRW behaviors actually focus on
contextual performance.
Specifically , the TRW behaviors emphasize many of the
elements of contextual performance including trust and
teamwork.
The case of O2 Ireland, Irelands second largest mobile
phone operator. Headquartered in Dublin. O2s PMS includes
Task related facets centered in hard metrics regardingproductivity as well as contextual related facets such as
involvement in staff socialization and contribution to team
Development.
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O2 concluded that this focus on both task and contextual
performance has led to higher levels of customer service andemployee satisfaction.
Job Performance in Context
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Job Performance in Context
Aperform
er(individu
al orteam)
In a
givensituation
Engagesin
certain
behaviors
Thatproduce
variousresults
TRAIT BEHAVIOR RESULTS
Approaches to Measuring
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pp g
Performance
Trait Approach
Emphasizes individual traits of
employees
Behavior Approach
Emphasizes how employees do the job
Results Approach
Emphasizes what employees produce
Trait Approach
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Trait Approach
Emphasis on individual
Evaluate stable traits
Cognitive abilities
Personality
Based on relationship
between traits & performance
Trait Approach (continued)
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a t pp oac (co t ued)
Appropriate if
Structural changes planned for organization
Disadvantages
Improvement not under individuals control
Trait may not lead to
Desired behaviors or
Desired results
Behavior Approach
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Behavior Approach
Appropriate if
Link between behaviors and results
is not obvious
Outcomes occur in the distant future
Poor results are due to causes
beyond the performers control
Not appropriate if above conditions are not present
Results Approach
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Results Approach
Advantages:
Less time
Lower cost
Data appear objective
RESULTS APPROACH
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The result approach is most appropriate under the following circumstances :-
Workers are skilled in the needed behaviors :- An emphasis on results is
appropriate when workers have the necessary knowledge and skills to do the work.
Behaviors and result are obviously related :- Certain results can be
obtained only if a worker engages in certain specific behaviors.
Results show consistent improvement over time :- When results improveconsistently over time, it is an indication that workers are aware of the behaviors
needed to complete the job successfully.
There are many ways to do the right job :- When there are different ways in
which one can do the tasks required for a job, a result approach is appropriate.
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Shaping the Bell Right
Vitality Curve
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Vitality Curve The Normal Distribution Curve is used as tool in
measuring human capacities, Pioneered by theleader Jack Welch former CEO of GE
It is a differentiation tool used to assess an
employees performance and promotability Jack called it as Vitality Curve'. Also known as
- Dead mans Curve
- Forced ranking- Rank and yank
- Up or Out
Grading the curve
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Grading the curve
The employee force is ranked into a 20-70-10 bucket.
Where 20 percent are rated as 'excellent
70 percent as the vital - back bone of
the company
10 percent as bottom-feeders
Cont
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Cont..
Illustratively, it is to show appraisers that,
1. Not more than 10% should be promoted
in each department
2. Least 10% must be weeded out for low
performance;
3. The rest being rated from average, good
to very good.
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Also referred to as 9 Block
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Also referred to as 9 Block
Advantages of Vitality Curve in
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PAM
It brings objectivity to the PAM process
It helps in normalization of the appraisal process
It lends itself to predictable performance patterns
It guides appraisers on how to follow an uniformrating process/pattern
It helps management in planned attrition and inpredicting promotions/job enlargements/job
enrichments/rewards/incentives, etc.
Cont
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Cont..
It systematically identifies high performers forcommensurate rewards and identifies low/weak
performers for training/forced attrition.
On a predictive index, it provides a bird's eye
view of the uniform, systematic performance
patterns across grades/levels/functions in the
organization.
Disadvantages of Vitality Curve in
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PAM
It seems rigid and impractical, especially forsmall/medium. It may reduce organizationalflexibility.
It does not promote 'performance adjustments'
It makes 'extreme raters" skeptical since it doesnot allow them to rate as they wish causing anxietyor discontentment
It may be difficult to simulate/follow since
outstanding performers or weak performers maynot essentially be 10%-20% , year-on- year.
Cont
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Cont..
The methodology may not be easily understoodby all appraisers
Training inadequacy in appraisers may yielddisastrous results
Implementation may be difficult since HR has toensure constant compliance.
Being a 'forced-distribution' method, it may facedissent from appraisers
It may not adjust well with skill/managerialdemand-supply situations
Arguments against the use of
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vitality curve in PAM
Unethical- Forcing a certain section of employeesevery year is unethical says Praneet Mehrish, CountryHuman Resource Director, ST Microelectronics Ltd.
Subjective- Since the bell curve is applied, not acrossall the employees, but to individual department / team/ function, there is a good chance that the worst in thehigh performing group may be better than the best inan average performing group. Finally, the company may
be left with low performers, while losing some goodones, says Hari Mohan Jha, VP (HR), ITC WelcomeGroup Hotels
Cont
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Cont..
Not compatible for small teams - Logically too, such amodel cannot work for a very small group of extremelyhigh or low performers for the simple reason that itforce-fits them into predefined compartments. If itworks, it can work only for a large, randomly selected
sample, says Madhukar Shukla, Professor, XLRI
Dysfunctional work environment - Bell curve methodmay increase productivity and pave growth
opportunities for good performers, it also creates asense of fear among those who remain behind says EdLawler of Enron
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Balanced Scorecard
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Balanced Scorecard
A new approach to strategic management wasdeveloped in the early 1990's by Drs Robert Kaplan
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developed in the early 1990's by Drs. Robert Kaplan
(Harvard Business School) and David Norton. The
balanced scorecard approach provides a clearprescription as to what companies should measure in
order to 'balance' the financial perspective.
Balanced Scorecard is the Management System that
enables organisation to clarify their vision and strategy
and translate them into action.It provides feedback onboth internal process abd external outcomes in order to
continously improve strategic performance and results.
Kaplan and Norton describe Balanced Scorecard
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p
as: Balanced scorecard retains traditional financial
measures. But financial measures tell the story of
past events, an adequate story for industrial age
companies for which investments in long-term
capabilities and customer relationships were not
critical for success. These financial measures areinadequate, however, for guiding and evaluating the
journey that information age companies must make
to create future value through investment in
customers, suppliers, employees, processes,technology, and innovation.
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Financial Perspectives
Customer
Perspectives
Learning and Growth
perspectives
Business Process
PerspectivesVision and
Strategy
Explanation of the 4 perspectives
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Financial Perspectives: Revenue Growth, Profit
Cost Reduction
Productivity Improvement
Asset Utilization
Investments
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Business Process Perspective
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Critical internal process in which organization must deal. Theseprocesses enable to deliver the value propositions to customers
and satisfy stake holders expectations.Innovation Process
- Product Design
- Product Development
- Process Implementation Operating Process
- Manufacturing
- Marketing
- After Sale Service
Customer Perspective
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p
Due to increasing realization of customer focused
and customer satisfaction in any organizationtherefore developing the metrics for satisfaction
customers should be analyzed in terms of kind of
customers and kind of processes for which we are
providing a product or service to those customersgroups.
In todays business scenario Customer is the king
Customer perspective
C t S ti f ti
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Customer Satisfaction
Customer Retention
New Customer Acquisition
Customer Profitability
Market Share
Measures of value Proposition to customer
- Short Lead Time
- On Time Delivery
- Innovative Products
- Anticipating Needs
Customer Perspective Core Measure
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Market Share
Customer
Profitability
Customer
Satisfaction
Customer
Acquisition
Customer
Retention
Summary
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Financial
Perspective
Customer
Perspective
Internal
Process
Learning and
Growth
Revenue
CustomerLoyalty
On TimeDelivery
Process QualityProcess Cycle
Time
Employee Competitiveness
SL.NO. PERSPECTIVEMEASURES
1 FINANCIAL * Return on Investment
* Revenue per employee
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2 CUSTOMER * Customer Satisfaction
* Customer Loyalty
* Total cost to customer* Price relative to competition
* Hours spent with customer
* Market Share
3 INTERNAL PROCESS * Response time (From Reception to Bed)
* Quality of services rendered.
* Bill Processing time
* Bill Processing accuracy
* Cost of unutilized capacity.
4 LEARNING & GROWTH * Absenteeism
* Turnover rate* Employee Productivity
* Training Hours
* Leadership Development
* Percentage of employees with advanced degrees.
* Average years of service
* Number of cross-trained employees
* Internal communication rating
Challenges in Executing Strategy
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Challenges in Executing Strategy
Financial Management
ToolsBalance Sheets
Income Statements
Statement of Cash Flow
People Management
Tools
MBOTraining Programs
HRIS
360 Feedback
Customer Management
ToolsC R M
Customer Segment AnalysisCustomer Surveys
Process Management
ToolsSix Sigma
Supply Chain Management
TQM
Strategy Management
Tools
???
The Balanced Scorecard
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Train and Communicate Strategy
The Balanced Scorecard
Set goals, select performance measures and link
measures to incentives
Set target for each goal and re-deploy resources to
activities and initiatives to achieve targets
Provide feedback on performance and
learn from results
Feed
Forward
Learning
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Balanced Scorecard Perspectives
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p
A. FinancialHow do we succeed financially?
B.B. CustomerCustomer
How do we appear to our customers?
C.C. Internal ProcessInternal ProcessAt what processes must we excel?
D.D. Learning and GrowthLearning and Growth
How do we sustain our ability to change and grow?
We Use the Scorecard to Articulate Strategic
Hypotheses in Cause effect Terms
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Knowledge, Skills, Systems, and ToolsKnowledge, Skills, Systems, and Tools
FinancialFinancialResultsResults
To Build the Strategic Capabilities..
Needed to Deliver UniqueSets of Benefits to Customers...
To Drive FinancialSuccess...
And Realize
the Vision
Equip our People...
InternalInternal
CapabilitiesCapabilities
CustomerBenefits
Hypotheses in Cause-effect Terms
Balanced Scorecard Perspectives
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p
How do we Objectives Measures Targe
appear to our
Stockholders?
Financial
How do we O b jec tivesM easu res Targe ts In itia tive
app ear to our
Cus tomers?
C u s t o m e r At what internal Objectives Mprocesses must
we excel?
Internal Busi
Vision
&Strategy
How do we O b jec tives Measu res Ta
sus tain our
ab ility to ch ange
Learning and Gro w
Cascading Scorecards
to B ild Alignment
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to Build Alignment
Organization
BusinessUnit
BusinessUnit
BusinessUnit
Teams
Individual Contributors
FinancialSound
Fiscal Budgeting
Long-Term
Investment
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Financial FiscalMgmt
Budgeting Investment
Strategy
Customer The Value
Proposition
Internal Process
Learning & Growth
The Value Proposition
Product/Services
Price Selection
Quality Availability
Relationship
Partnership
Services
Brand
Image
Innovation
New learning
Partnerships
Future needs
Operational Excellence
Admin excellence
Network of supplier for
Products & services
Adaptability
Customer Mgmt
Deepen Knowledge
about customer
Attract
Retain
Grow Relationship
Climate for Action
Personal Growth
Competencies
Functional Excellence
Leadership Skills
Strategic Readiness
Scorecard Information
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Information Type Are. Example is
Strategies High Level Goals Increase Market Share
Objectives Measures of action plans Increase CustomerSatisfaction
Measures Indicates success orfailure
Average Customer Rating(scale of 1-10)
Targets Desired level ofperformance for ameasure
Achieve 9.9 of 10 AverageCustomer Rating
Initiatives Management actionstaken to achieve target
Train CSR Staff in ProblemResolution Skills
Perspective: Financial / Customer / Internal Process / Learning&Growth
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The TCS Model
Source: Human Capital Vol.9 No.12 May 2006 Redefine the HR Agenda
Vision
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Global Top 10 by 2010 in the IT Industry
Mission
Customer delight by providing best-in-class consulting, IT solutions & services and also delivering value and joy to all stakeholders.
Shareholder
ValueFINANCIAL PERSPECTIVE
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Human Capital
Effectiveness
Human Resource
Efficiency
Employee
delight
Customer
delight
Manage Operating
efficiency
Manage Customer
relationships
Deliver world
class services
Team
Integration
Leadership
Competencie
sCultural Climate
Strategic Alignment
/Motivation
Work Capability
CUSTOMER PERSPECTIVE
INTERNAL PROCESS PERSPECTIVE
LEARNING & GROWTH PERSPECTIVE
Keys to Success
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y
Educate your Executive and Teams Devise the right metrics
Follow through to completion
Start smallsmall! Report immediately
Dont over measure
Getting Started Customize Your BSC
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1. Describe the strategy burning platform? Strategy Map
2. Measure the strategy
Develop the measures; critical data points
3. Manage the strategy
Gather detailed information about the measureand initiative
The Successful Scorecard
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Is a dynamic process continues to set higher targets and achieves them
Define jobs strategically
from the perspective of where it fits in with the
strategic business goals
Supports joint decision
making about what you do/dont do based on strategic
goals
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Questions?
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PERFORMANCE
APPRAISAL METHODS
What to Evaluate?
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Traits Measures
Are an assessment of what the employee is, not what
the employee actually does.
Behavior-based measures
Focus on what an employee does and what the
employee should do differently.
Results-based measures
Focus is on accomplishments or outcomes that can be
measured objectively. Problems occur when results
measures are difficult to obtain, outside employee
control, or ignore the means by which the results were
obtained.
How to Evaluate?
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Relative Assessment
Employees are measured against other
employees and ranked on their distance from
the next higher to the next lower performingemployee.
Absolute Measurement
Employees are all measured strictly byabsolute performance requirements or
standards of their jobs.
Apprais
Comparative Ranking
Paired Comparison
Comparative Ranking
Paired Comparison
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Appraisal
Methods
p
Forced Distribution
Absolute Critical Incident
Narrative Essay
Checklist
Graphic Rating Scale(GRS)
Behaviorally AnchoredRating Scales (BARS)
Behavioral ObservationScales (BOS)
Forced Choice
Objectives
Paired Comparison
Forced Distribution
Absolute
Critical Incident
Narrative Essay
Checklist Graphic Rating Scale(GRS)
Behaviorally Anchored
Rating Scales (BARS) Behavioral Observation
Scales (BOS)
Forced Choice
Ob ectives
COMPARATIVE METHODS
http://images.google.co.in/imgres?imgurl=www.onlinechecksetc.com/gifs/forms.gif&imgrefurl=http://www.onlinechecksetc.com/&h=326&w=404&sz=15&tbnid=DA3Az0CDVZsJ:&tbnh=97&tbnw=120&start=2&prev=/images%3Fq%3Dforms%26svnum%3D100%26hl%3Den%26lr%3D%26ie%3DUTF-8%26newwindow%3D1http://images.google.co.in/imgres?imgurl=www.onlinechecksetc.com/gifs/forms.gif&imgrefurl=http://www.onlinechecksetc.com/&h=326&w=404&sz=15&tbnid=DA3Az0CDVZsJ:&tbnh=97&tbnw=120&start=2&prev=/images%3Fq%3Dforms%26svnum%3D100%26hl%3Den%26lr%3D%26ie%3DUTF-8%26newwindow%3D1 -
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Ranking
Alternation Ranking
Paired Comparison
Forced Distribution
Alternation ranking
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ADVANTAGES
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Its advantages include ease of administration and
explanation.
DISADVANTAGES
The how and why u have rated A better than B is not
questioned.
There is no attempt to fractionalize what is being appraised
into component elements.
It is subject to the halo and recency effects.
PAIRED COMPARISON METHOD
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The paired comparison method is a systematic method
where each employee is compared with all other employeesin the group, for each trait, one at a time.
PAIRED COMPARISON:
For the trait Creativity
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_+++EESHWAR
+_++DILIP
_++_CHARLES
____BHAVANA
__++ARUP
EESHWARDILIPCHARLESBHAVANAARUP
MERITS
Simplest method
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Simplest method
Need no specialist knowledge or skill
Complete ranking of all employees
Demerits
Time consuming and cumbersome for appraisers.
Suitable for small organization with limited number of
employees.
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FREE ESSAY
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It is a narrative appraisal method and is based on
absolute standards
It describes an employee's actions rather than
indicating an actual rating
The intent is to allow the rater more flexibility than
other rating methods do.
The Process
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A job is broken up into various generaldimensions. Each dimension is followed by some
space where the rater has to write an essay on
that dimension
These essays concentrate on performance
strengths and weaknesses, identify
developmental needs and also suggest courses
of remedial action These essays can either be composed alone or
in collaboration with the appraisee
Narrative Forms
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Final appraisalsare frequentlywritten in a
narrative form Supervisor rates
employee bydescribing thebehaviour relatedto each factor
The appraiser takes note of these factors :-
1. Job knowledge and skills exhibited by the appraisee
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g y pp
while performing his job.
2. Appraisees relationship with other employees and Manager.
3. Appraisees personality traits and attitude toward his job,
peers , manager and the organization.
4. Appraisees understanding and commitment to organizations
goals and objectives; and
5. Appraisees potential for future organizational roles.
MERITS
1 More closed evaluations of employees work and performance
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1. More closed evaluations of employee s work and performance.
2. Employee performance and work behaviors are documented
in detail.3.Facilitates design of performance improvement programme
with ease given ready availability of performance records.
DEMERITS
1. Incorrect sentence construction can give a different
impression.
2. Maintaining a diary for noting performance of employees
on regular basis increases cost of supervision and reduced
time for performing critical managerial activities.
3. Honesty of appraiser in recording and reporting employee
performance is central to the effectiveness of this method.
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CRITICAL INCIDENT METHOD
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Critical incidents are behaviors that result in good orpoor job performance.
The rater records all such incidents and the ratees
involvement in it.
The rater plays the role ofObserver rather thanJudge.
For eg.
I saw Mishra closing the steam line valve at the
instant the pipeline burst. We could save a lot of
lives due to the above factor.
The critical incident method makes the supervisor think about
the subordinates appraisal all during the year
(so the rating does not reflect the employees most recent
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(so the rating does not reflect the employee s most recent
performance).
The critical incident method provides the list which has
numerous examples of what specifically the subordinate
can do to eliminate deficiencies.
The downsize of this method is that without numerical rating ,
this method is not too useful for comparing employees or for
salary decision.
RECORDING CRITICAL
INCIDENTS
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INCIDENTS
Should be Specific Focus on Observable behaviours that
have been exhibited on the job
Describe the Context in which thebehaviour occurred
Indicate the Consequences orOutcomes
of the behaviour
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LIMITATIONS
1.Negative incidents are generally more noticeable than
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g g y
positive ones.
2. The recording of incidents is a chore to the supervisor and
may be put off and easily forgotten.
3. Overly close supervision may result.
4. Managers may unload a series of complaints about
incidents during an annual performance review session.
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STEPS IN CONSTRUCTION Generate a large no of behavioural
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Generate a large no. of behavioural
statements relevant to work These should represent all levels of
effectiveness
Rules to follow
Express only one thought per statement
Use understandable terminology
Eliminate double negatives
Express thoughts simply and clearly
MERITS
1 It is economical
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1. It is economical.
2. It is easy to do the administration.3. The rater doesn't require much of the training.
4. It is standardized.
DISADVANTAGES
1. It doesn't allow the rater to give up relative ratings
2. The use of improper weights.
3. Misinterpretations of checklist items.
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GRAPHIC RATING SCALE
(GRS)
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(GRS)
In a Graphic Rating Scale, the rater assesses aratee on performance-related characteristics and
personality characteristics,
ie. factors like quantity of work, dependability, job
knowledge, cooperativeness, ability to lead,
interpersonal skills, etc. by using a rating scale.
A graphic rating lists traits ( such as quality and reliability ) and
a range of performance values ( from unsatisfactory
to outstanding ) for each trait
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to outstanding ) for each trait.
The supervisor rates each subordinate by circling or checking
the score that best describes his or her performance for each
trait. The assigned values for the traits are then totaled.
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Issues in constructing GRS
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Selecting the characteristics to evaluate
Deciding the number of points on the scale
Scaling the characteristics
Providing descriptions for each criteria andeach point on the scale
MERITS
1. It is easy to use.
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y
2. It is easy to understand
3. Many employees can be evaluated.
DEMERIT
1. The rater can be biased.2. There is an implication that a high score on one factor
can compensate for a low factor on another.
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FORCED CHOICE SCALE
What is the Forced Choice
Method ?
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A rating technique specially designed to increaseobjectivity and to decrease biasing factors inratings.
It comprises of the use of statements that are
grouped into sets according to certain statisticalproperties.
Rater is forced to select from each group of
statements a subset (usually 2) of thosestatements that are most descriptive of eachratee.
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Forced-Choice Format
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Items for forced-choice scales are arrangedaccording to two statistical properties of each of
the statement.
Favourability Index (FI)
Discriminability Index (DI)
Discriminability Index DIFavorability Index - FI
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FI = Indicates the extent to which a statement reflects theniceness, attractiveness, orsocialdesirabilityof the
behaviour or characteristic it describes.
DI = Reflects the extent to which a statement describes a
behaviour or a characteristic that distinguishes superior
employees from others.
Forced Choice Scale
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A tetrad of four statements is provided
In the tetrad all the 4 statements have equal
favourability
2 statements have significantly greater
discriminating power than the other 2.
DI & FISTATEMENT DI FI
At ease before class 0 53 2 35
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At ease before class 0.53 2.35
Conducts class in orderly manner 1.20 2.22Repeats questions to whole class beforeanswering
0.57 2.29
Aim of lesson is clearly presented 1.14 2.38
STATEMENT DI FI
Is patient with slow learners 1.15 2.82
Lectures with confidence 0.54 2.75
Keeps interest and attention of class 1.39 2.89
Acquaints class with lesson objective inadvance
0.79 2.85
Advantages of the method
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Difficulty in deliberately distorting ratings infavor of or against particular individuals
because raters have no idea which statements
of each group will ultimately result in higher (or
lower) ratings.
Research has proved that ratings from thismethod were a more valid measure of real
worth than ratings from other formats usedearlier.
Why is it not popular among
raters?
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Raters prefer other methods as with this method
they cannot determine whether they are rating
their best people high or their worst people low.
Inability to make an evaluation or a direct rating
can be frustrating to raters.
ASSESSMENT CENTRE METHOD
Thi th d i d t t t did t i i l it ti
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This method is used to test candidates in social situation,
using a variety of procedures and number of assessors. Themost important feature of the assessment centre is job
related simulations.
Assessment centers are used for the following purposes:-
1. To measure the potential for first level supervisors, sales
and upper management positions, and also for higher levels
of management for development purposes.
2. To determine the individual training and development needsof employees.
3. To select recent college students for entry level positions.
4. To make an early determination of potential.
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6. To assist in implementing affirmative action goals.
MANAGEMENT ASSESSMENT CENTRES
A management assessment centre is a two to three day
simulation in which 10 to 12 candidates perform realistic
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simulation in which 10 to 12 candidates perform realistic
management tasks under the observation of experts whoappraise each candidates leadership potential.
Typical simulated exercise include :-
The in- basket
Leaderless group discussion
Management games
Individual presentations
Objective testsThe interview
DEMERITS
1. Assessment centers are costly.
2 Assessment centre staff are often infl enced b s bjecti e
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2. Assessment centre staff are often influenced by subjective
elements such as personality of the candidates.3. The approach involves real hazards i.e. examination
taking syndrome.
4. Employees who receive a poor report from the centre may
react in negative ways.
A well conducted assessment centre can and does achieve
better forecasts of future performance and progress than other
methods of appraisal.
The reliability, content validity , and predictive are said to behigh in the assessment centers.
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BARS Dimension:Quality of GroupBARS Dimension:Quality of Group
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Member InputMember Input
Group member does little work and offersno valuable ideas or feedback
Effective
Ineffective
Group member has read all agreed-uponMaterial and gives valuable ideas.
Group member participates in discussions,though not always prepared
5
4
3
2
1
Group member has read some agreed-upon material
Group member does not attend any meeting
The Steps in BARS development
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GENERATE CRITICAL INCIDENTS : Askpersons who know the job (job holders,
supervisors) to describe specific illustrations of
effective and ineffective performance.
DEVELOP PERFORMANCE DIMENSIONS :
Have them cluster the incidents into a smaller
set of 5 or 10 performance dimensions, and
define each dimension.
The Steps in BARS development
(contd.)
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REALLOCATE INCIDENTS : Another group ofpeople who also know the job then reallocate the
original critical incidents.
They get the cluster definitions and the critical
incidents in a jumbled manner
They reassign each incident to the cluster they think
it fits best.
A critical incident is retained if some percentage(usually 50% to 80%) of this second group assigns it
to the same cluster as did the first group.
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ADVANTAGES :- While more time consuming than other
appraisal tools, BARS seems to have some advantages :-
1. A more accurate gauge :- People who know and do the job
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and its requirements better than anyone develop the BARS.
This should produce a good gauge of job performance.
2. Clearer standards :- The critical incidents along the scale
make clear what to look for in terms of superior performance, average
performance , and so forth.
3. Feedback :- The critical incidents make it easier to explain the
ratings to appraises.
4. Independent dimensions :- Systematically clustering the critical
incidents into five or six performance should help to make theperformance dimensions more independent of one another.
5. Consistency :- BARS based evaluation seem to be relatively
reliable , in that different raters appraisals of that same person tend
to be similar.
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MANAGEMENT BYOBJECTIVES
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The use of Management By Objectives was firstwidely advocated in the 1950s by the noted
management theorist Peter Drucker.
MBO methods of performance appraisal are results-oriented i.e., they seek to measure employee
performance by examining the extent to which
predetermined work objectives have been met.
In the 90s, Peter Drucker put the significance of this organization
management method into perspective, when he said: "It's just another tool.
It is not the great cure for management inefficiency... Management by
Objectives works if you know the objectives, 90% of the time you don't
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Management by objectives (MBO) is a systematic and organized approach
that allows management to focus on achievable goals and to attain the
best possible results from available resources.
It aims to increase organizational performance by aligning goals and
subordinate objectives throughout the organization. Ideally, employees getstrong input to identify their objectives, time lines for completion, etc. MBO
includes ongoing tracking and feedback in the process to reach objectives.
Management by Objectives (MBO) was first outlined by Peter Drucker in
1954 in his book 'The Practice of Management'.
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1. Develop overall organizational
goals
MBO PROCESS
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2.
Establish specific goals for variousdepartments subunits and individuals
3. Formulate action plans
4. Implement plans and maintain self-control
5. Review progress periodically
6. Appraise performance
1. Develop overall organizational Goals: - The first step in the
process of MBO in an organization is to establish verifiable
objectives which are based on the mission and vision of the
organization These are the strategic goals which are set by
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organization . These are the strategic goals which are set by
the top management and address the targets to be achievedby the whole organization.
2. Establish specific goals or objects for various Departments
and Individuals: - The goals are set for the various positionsat various levels. In this stage the superiors formulate the
objectives that they plan to achieve in their own department.
Most of the times the organization follow the top down
approach just described, some organizations even go for
the bottom up approach, in which goals are suggested by
the lower levels what they believe they can achieve.
3.Formulate Action Plans: - An action plan describes what is
to be done, where, when, how and by whom to achieve the
objectives. Action plan helps in accessing the feasibility of
achieving the goals Subordinates usually develop themselves
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achieving the goals. Subordinates usually develop themselves
with the support of their supervisors.
4.Implement and maintain self- control :- When the goals are
set and action plans determined , individuals should be
given enough freedom to carry out their activities. Butsupervisors need to be kept informed about the progress and
any difficulty that arise.
5.Review Progress Periodically: - MBO ensures periodic
meetings between the superiors and the subordinates toreview the progress towards the accomplishment of targets
of the subordinate. It is important that the plans are
implemented and the targets will be achieved.
6.Appraise Performance :- The appraisal focuses on what
extent the goals are achieved as well as on the shortfalls .
It also ponder what are the reasons of not accomplishing
the expected goals and what measures can be taken to
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the expected goals and what measures can be taken to
overcome them.
Goals and plans for the next cycle may also be discussed
at this point.
Strengths of MBO
MBO aids in planning by making managers establish their
own goals
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own goals.
MBO helps in Improving the communication between both
management and employees, because both can express their
views on what objectives they can and cannot accomplish.
MBO helps in making everybody aware of the organization's
goals.
With MBO the evaluation process becomes fairer
because people are measured on specified targets and
their performance in achieving goals of the organization.
With specific objectives laid out, suggestions from all levels
of management can be obtained.
Managers will have clearer idea of the vital areas of their
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Managers will have clearer idea of the vital areas of their
responsibility and the standards that are required. Hence,allowing them to focus and utilize their resources.
MBO creates a participatory work environment to help
employees become more involved. In this way, everysubordinate in the organization is more motivated.
It provides a practical approach to analyze training needs
and opportunities for growth on the basis of measurement of
performance against standards.
Weaknesses
MBO process requires too much time, effort and paperwork
i tti l bj ti d t i l t th
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in setting goals, objectives and energy to implement the
whole system effectively.
Some managers set unrealistic objectives, placing pressure
for performance at the expense of employees.
Generally the main barrier to effective MBO is lack of
support from top-management, and it is easily stalled by
authoritarian managers.
Before MBO can be implemented, many changes have to be done in theorganization, including the control procedures and the general style of the
management.
The support needed to achieve goal achievement is too often not enough
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The support needed to achieve goal achievement is too often not enough
for some managers. managers may be inadequately trained to set goalsand coach employees when necessary.
It is difficult to establish measurable objectives for certain jobs.
There is too much emphasis on short term performance and losing sightof long-term objectives.
It is may be used by some supervisors as a control devise that intimidates
rather than motivates subordinates.
It may tend to introduce inflexibility in the organization.
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360 Degree Feedback System
A 360- degree feedback, system collects performance
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information from multiple parties including ones subordinatesPeers, supervisor and customers and self. These systems are
called 360 degree systems because information is gathered
from individuals all around the employee.
In 360 degree appraisal a gap analysis is conducted toexamine the areas for which there are large discrepancies
between self perceptions and the perceptions of others.
The 360- degree feedback system is most helpful when it isused for developmental purposes only and not for
administrative purposes.
360 degree make them aware of that there is a problem witha competency is a very good first step, but a good 360- degree
feed back system also provides concrete suggestions
about what to do to improve competencies.
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360 degree feedback systems are not necessarily beneficial
for all individuals and organizations.
Example :- Individuals who are high on self efficacy are more
likely to improve their performance based on feedback
received from peers compared to individuals low on
self efficacy.
The effect of receiving feedback from multiple sources is
most beneficial for individuals who perceive there is a need
to change their behavior , react positively to feedback,believe change is feasible, set appropriate goals to improve
their performance, and take concrete actions that lead to
performance improvement.
In terms of organizational characteristics , 360 degree system
Work best in organizations that have cultures that support
open and honest feedback.
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These systems work best in organizations that haveparticipatory , as opposed to authoritarian , leadership style in
which giving and receiving feedback is the norm and is
regarded as valuable.
Example :- Patent Office of UK
The most comprehensive type of multi-source feedback is360-degree feedback, which involves an employees customer
, peer, direct reports, self and manager.
The other degrees are represented
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g p
Peer/Co-workers Manager
Customer Direct
Reports/Subordinates
Extent of multi-source feedback
Organizations often choose the source of feedback based
on the criticality of performance interaction. This is also based
on the strategy and values of the organization. IBM, for
example, opts to use customer feedback as opposed to usingall sources to provide additional inputs. In an organization
where teamwork may be critical, the inputs of peers often
Become necessary and are used extensively.
90 (Assessment by manager) Most companies with aperformance management system in place use this mode of
Feedback
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180 (Assessment by manager and peer) Tata Communications
ICICI
Coca Cola
270 (Assessment by manager, peer and direct report) Wipro InfoTech
360 (Assessment by manager, peer, direct report and customer)
ITC
EXAMPLE
360 system, designed for employees in supervisory roles ,
includes information on the following competencies :
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1. Communication ( listen to others , processes information,Communicates effectively )
2. Leadership (instills trust, provides direction, delegates
Responsibility )
3. Adaptability (adjusts to circumstances, thinks creatively )4. Relationships ( builds personal relationships, facilitates
team success)
5. Task management ( works efficiently, works competently )
6. Production ( takes action , achieves results)
7. Development of others ( cultivates individual talent,
motivates successfully).
8. Personal development ( displays commitment, seeks
improvement)
MERITS
Reveal strengths and weaknesses in management style.
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Forces inflexible managers to initiate self change.
Creates an atmosphere of teamwork and improvement.
Unearths truths about organizational culture and ambience.
Decreased Possibility of biases
Increased awareness of expectations :- Employees become
very aware of others expectations about their performance.
Increased commitment to improve
Improved self perceptions of performance
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Reduced undiscussables
Employee enabled to take control of their careers
DEMERITS
1. The system can be used to humiliate people.
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2. Linking findings to rewards can prove to be unfair.
3. Negative feedback can hurt an employees feelings ,
particularly if those giving the feedback do not offer their
comments in a constructive manner.
4. When very few raters are providing the information. 2 or 3 ,
it may be easy for the employee being rated to identify
who the raters are.
KPAS AND PERFORMANCE PLANNING
Performance planning fixes accountability, sets role boundaries, helps better
time management, and requires time at once a year. It also helps the manager to
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g , q y p g
understand and analyze his contributions and increases his responsibility forcontinuous performance.
WHAT IS