&StructureConveyUX 2015

Strategy Doing It Right, And How You’d Know

1989

“

—Jared Spool

Design is the rendering of intent.

“

1989 $111,000,000

$7,500,0002014

1963 “Sleeper” by Woody Allen © United Artists 1973

1963

“I wanted the shape of it to sing an unencumbered song”

image: https://www.linkedin.com/in/digijeff

1962

“Always design a thing by considering it in its next larger context”

https://flic.kr/p/awoXAa https://flic.kr/p/awoXAa1962 1963

What Is Good Structure?

https://flic.kr/p/4kkUkR

http://99percentinvisible.org/episode/u-t-b-a-p-h/

TACTICS

https://flic.kr/p/555zPv

STRATEGY

https://flic.kr/p/555zPv

PLACES MADE OF INFORMATION

Photo: Melissa Mahoney

“There is no right way.”

http://www.theguardian.com/environment/2014/mar/14/europe-gm-crop-regulations1894

1899

1165

100

Toward Good Structure4

Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697

1. Mapped Intentions

A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness.

Korzybski

Service Acquire

Acquire Service

Optimize Innovate

Now Future

Engagement Conversion

Intention Map

Intention Map

Intention Map

Intention Map

Intention Map

INTENT

STRUCTURE

THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION

INSTEAD OF THE TRUTH

1971

http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/

1959

19591955

Carlton Oaks Lutheran Church, San D

iego USA. Robert Des Lauriers (1960)

Chap

elle

Not

re D

ame

du H

aut,

Ronc

ham

p, F

ranc

e. L

e Co

rbus

ier (

1950

- 19

55)

1920

2. Arrange for Meaning

1989

1989

Find a JobPartners Seeking

Employment

UMJobs.org

Schedules

Academic HR Staff HR

HR Professionals Community of

Practice

Procedures

Workplace Improvement

Manage

Celebrating

Professional Development

Health

Family

Retirement

More Rewards

Emergency Hardship Program

Compliance Hotline

Shared Services Center

Wolverine Access

SPG

Ask HR

Staffing

Leaves of Absence

Compensation and

Classification

Remote Employment

Return to Work

Mediation Services

Workplace Climate

Assessment

Campus Commitment

Nondiscrimination Policy

Diversity Matters

Voices of the Staff

Diversity Around Campus

Recruiting and Employment

Services

Successful Employee Selection

Temporary Staffing Services

Retention Toolkit

Termination

Unit Cutoff Calendar

Retirement Swag

E-Verify

UMatterCandy J. Johnson Award

Distinguished Diversity

Leadership Award

James T. Neubacher

Award

President’s Staff

Innovation Award

Service Awards Staff Stories

HR Development

Career Development

ResourcesCareer Path Navigator

MHealthy Abuse HurtsHeath and

Medical Benefits

Benefits Forms Health Plan Navigator

Benefits Plan RatesHealth Plans

Financial

Work/Life Resource

Center

Kids Kare at Home

Early Childhood

Education and Care

Child Care Centers

News

Mission and Vision

Service Areas

Contact + Directions

Strategic Plan

Confidentiality Statement

Statement on Stewardship

Other plans (insurance, etc.)

Content from Uniquely Michigan

Living and Working in Ann

Arbor

Police Department Oversight Committe

Office of Institutional

Equity

Prescription Drug Plans Dental Plan Vision Plan

Regional Campuses

Get a Job

Do Your Work

Take Care

About UMHR

Changed Arrangement = Changed Meaning

1984

Changed Adjacencies

= Changed Meaning

“The Structural Integrity of Meaning Across Contexts”- Jorge Arango

1972

MEANING STRUCTURE

INTENT

3. Dumb Models

2001

Rhetorical > Pictorial

FlatDrill-Down

PancakeConsistentExhaustive

DimensionalSee AcrossTasty CakesArticulatedMeaningful

shopping*

*

*

shopping

quoting

rentals

quoting

requesting

customrentals

us

us

*custom

*

Wor

kplac

e

HomeMotor Vehicle

Workplace

Distracted Driving

First Aid

Rx

Teen Driving

4. Structural Vocabulary

@lukew

1972

1972

Copyright Regents of the University of CaliforniaCredit: UC San Diego Publications

1970

https://flic.kr/p/3cxQ7S 1914

Implicit Connotation Integral Ornament Innovative

Revolutionary Extraordinary

Original New Words

Pretty All Around Consistent

Advanced Tech Looks Expensive

“Interesting” Heroic DU

CK

Copyright Regents of the University of CaliforniaCredit: UC San Diego Publications

19592011

19141909

19771962 2000

DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient

1905

1977

DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient 1991

Explicit Denotation Implicit ConnotationApplied Ornament Integral OrnamentEvocative InnovativeEvolutionary Revolutionary Ordinary Extraordinary Conventional OriginalOld Words New WordsPretty In Front Pretty All AroundInconsistent Consistent Conventional Tech Advanced TechLooks Cheap Looks Expensive“Boring” “Interesting”Expedient Heroic

Explicit Denotation Applied Ornament

Evocative Evolutionary

Ordinary Conventional

Old Words Pretty In Front

Inconsistent Conventional Tech

Looks Cheap “Boring”

Expedient

Complexity and Contradiction

INTENT MEANING

STRUCTURE

Space < Place

Product < Experience

MINIMALLY VIABLE

MAXIMALLY VALUABLE

https://flic.kr/p/ejbpt8

1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary

understandinggroup.com

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