right experience, right people - conveyux 2014
DESCRIPTION
TRANSCRIPT
RIGHT EXPERIENCERIGHT PEOPLE
RIGHT EXPERIENCERIGHT PEOPLE
What We Think Of
What Real People Think Of
Experience was first
TECHNOLOGY≠
EXPERIENCE
Experience was first
INTERFACE≠
EXPERIENCE
Experience was first
INTERFACE PROPERTIES
≠EXPERIENCE QUALITIES
Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.
CI Lewis
QUALIA
COLORS
TASTES
PAIN
Features
Attributes
Know
Specs Sense Feel
PROPERTIES QUALIA
Attractive!
Just Works!
Intuitive!
Options!
Attractive!
Just Works!
Intuitive!
Options!
Rushed! Distracted!
Frustrated! Hungry!
Wants action!
QUALIA?
QUALIA!
luck newness
skillconfidence
distraction
uncertainty
insecurityinterference
mood
environment
inability
ignorance
motivationmisunderstanding
time
apathy
previous experience
engagement
distaste
clarity of choice
priority / urgencyQUALIA!
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
clear understanding
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
clear understanding
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
RIGHT EXPERIENCERIGHT PEOPLE
Capability
What do you need to be good at?
How good?
Visual Design User Research
Interaction Design Motion Design
Usability Research
Information Architecture
aesthetics: type, color, line, shape, sound asset creation Motion principle/guideline creation, compliance, validation global designbranding branding compliance creative direction brand strategy for visual identity frameworks for visual design language brand/product positioning layout & composition information architecture content deinteraction design NUI and multimodal navigation and command universal design multi-channel design cross-product design conceptual design & modeling Persona development exploration of design options question definition
identify relevant outcomes and necessary data methodology selection and tradeoffs emergent methodsmethod development data analysis report writing communication and catalyst for action data synthesis latent
need identification insight triangulation storytelling sketching prototyping techniques modelingIteration generation and refinement creative production problem-solving use and create team processes and methodologies measurement and metrics competitive differentiation process contribution and improvement tool contribution and improvement integration with team processes and tools continuous iterative improvement insight generation product design
service designeffective meetings stakeholder selection and management managing interpersonal style differencesworking across organizational boundaries transparency communication strategy team dynamics role model coachingsuccession planning pride in work personal accountability abstraction from personal experience engineering system mechanisms
identify issuesresolve, escalate, or find owners for issues describe discoveries from behavior or observation identify latent needs and new product/service priorities integrate expected new usage patterns address experience and behavioral attributesaddress attitude and emotional attributes describe opportunities relative to competition / trends identify opportunities relative to competition / trends create action plan relative to immediate needs create action plan consistent with future needs contribute to product strategy contribute to cross-product or cross-org strategy employ divergent thinking to influence engineering peersapply work across engineering lifecycle contribute to go-to-market campaigns and messaging develop formative, generative, naturalistic research propose and create consensus for needed human and product centered approach define success criteria and needed deliverables against multiple research objectives innovate new research approaches formulate systematic multi-stage approach adapt research program to respond to organizational need reduce data to form actionable outcomes enable problem identification apply data to idea finding, problem finding, and problem definition synthesize data for idea finding, problem finding, and problem definition
create compelling data summaries deliver compelling research artifacts create compelling communication via emotional connection to user and context convey real user stories create common understanding of usage, reaction, feedback, or needspredict usage and customer reaction contribute real customer stories, insights, and data for go to market efforts inspire new thinking by leveraging expressed needs inspire new thinking by leveraging latent needs propose and guide solutions throughout cycle
apply appropriate business domain knowledge define measurable conditions for success create measurable conditions for success build consensus for success definitions align success definitions to goals or org definitions create alignment of success definitions to goals or org definitions integrate success definitions into design research process create integration of success definitions into design research process leverage insight on needs to inspire new thinking and approaches create insight on needs to inspire new thinking and approaches propose and guide solutions align solutions within or across product areas / scenarios create alignment of solutions across product areas / scenarios discover and understand root causes to experience issues iterate analyses and interpretation of data to discover superior solutions create and direct analyses and interpretation of data to discover superior solutions tune designs based on continuous iteration tune research approaches to address changing needs provide data and research artifacts that validate success outcomes create and direct research processes to provide data and research artifacts that validate success outcomes Design for non-US markets Specific tool expertise (Visual Studio, Adobe, etc.) Full range of analog & digital prototyping business model and execution considerations Microsoft Design Principles Microsoft Design Language Application Windows 8 and Windows PhoneCompeting OS expertise HTML/CSS/Javascript multidevice, responsive design native apps v. browser data visualization and interaction design sensors and other small devices problem discovery build, measure, learn (Lean Startup / Lean UX)
facilitation and managing divergence/convergence and generation/evaluation Full range of design processes, methodologies, and methods Design integration / development measuring design success review and critique presenting and persuasionpsychological underpinnings of design semiotics system design sustainability resilience behavioral economics
Skill Name
Color, line, shape
Latent need identification
Brand integration
Non-code prototyping
Skill Name Current Level Desired Level Priority
Color, line, shape
Latent need identification
Brand integration
Non-code prototyping
Skill Name Current Level(1 – 5)
Desired Level(1 – 5)
Priority(1 – 5)
Gap
Color, line, shape
3 5 5 10
Latent need identification
2 2 1 0
Brand integration
5 3 3 0
Non-code prototyping
1 4 5 15
Strategic Action
Can I accomplish the right experience?
In what areas do I need help?
How important is it to get help?
What kind of help?