Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

I. PROJECT OBJECTIVES --- OUTPUT OVERVIEW: A. PEOPLE “VALUE”: Profile an ethnic American segments’ demographics, values, and culture

B. PRODUCT “VALUE”: Profile ethnic American “fashion” history, culture, folklore, & mythology

C. PROCESS “VALUE”: Prepare ethnic “brand architecture” for the modern American fashion market

D. PREPARE PROJECT REPORT: Documents individual Ethnic Value Matching process steps Composes ethnic American target customer profile Creates original FASHION related “brand architecture” strategy with “triangulation” (3Ps)

1. Document basic data/facts based on the Four Determinants of Customer Behavior [chapters 1 & 2] Market Characteristics – Physical Environment Market Context – Contextual Environment Personal Context – Contextual Individual Personal Characteristics – Physical Personal

* NOTE: Refer to Figures 1.4 & 2.6 [Needs/Wants]

2. Document advanced profiles based on the Matrix of Values & Customer Roles [chapter 1] User Values – Performance, Social, Emotional Payer Values – Price, Credit, Financing Buyer Values – Service, Convenience, Personalization

* NOTE: Refer to Figure 1.5 and chapter 1 content

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

II. PROJECT STEPS

STEP A: PEOPLE; Project Objective “A” – Chart the Evolution of “People Values” [Assign Items #1 through #4]** Use the “Supplemental Text Framework” to Categorize and Interpret Information Collected from Sources **

1. EARTH -- “Motherland: Land Mass or Origin” [Space] – document the “Physical Environment” of “Old Country” and compare with ethnic population concentration in “New Country” … highlight the influence on chosen FASHION

2. HISTORY – “Father Time: Diaspora Travels” [Time] – document the defining events for people’s identity in both “Old & New Country” … with special focus on agricultural events related to chosen FASHION.

3. CULTURE – “Destiny’s Child” [Ethos]: Adapted ‘folkways’ and anchoring customs for group survival, bonding, and hope – from “Personal & Environmental Context” in Old & New Country, with focus on the role of chosen FASHION

4. VALUES – “Identity’s Name” [Logos]: Articulated beliefs, norms, and aspirations of collective intergenerational identity -- from “Personal & Environmental Context” for mostly New Country American sub-cultural FASHION VALUES

STEP B: PRODUCT; Project Objective “B” – Chart Cultural Values and Institutional Social Behaviors in chosen FASHION** Use the “Ethnic Values Template” below to Categorize and Interpret Information Collected from Sources **

1. FORM – Describe the materials, ingredients, processes, and tools required to produce your chosen FASHION a) provide clear connections between the FASHION “forms” and the Old Country “Physical Environment” … as well as the role of the FASHION in American “New Country” “Agriculture and Apparel Industries”b) provide factual support on the economies, industries, companies, marketing techniques, and brands, associated with your chosen FASHION

2. FUNCTION – Explain “HOW” the chosen FASHION embodies and furthers certain ethnic group “VALUES” a) Explain the ethnic link in the planting, harvesting, production, marketing, and consumption/use of the FASHION

3. FACILITATION – Discuss “WHY” the FASHION is specifically associated with the ethnic group’s identity and specify “WHICH” social institutions, events/activities, and lifestyles support ethnic identification with the FASHION

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

II. PROJECT STEPS (continued)

STEP C: PROCESS; Project Objective “C” – Match “People Values” with “Product Values” to “TRIANGULATE” Brand** Use the “Ethnic Value Matching” to Design an Original Ethnic FASHION “Brand Architecture” **[SOURCE: Brand & Brand Architecture Site: http://www.themanager.org/Knowledgebase/Marketing/Branding.htm]

1. TRIANGULATE – Explain “HOW” the FASHION (“Product Values”) “MATCH” the ETHNIC (“People Values”)a) Use “Matrix of Values” [Figure 1.5] to describe HOW “Product” and “People” reinforce “User Values”

2. TARGET – Refine the “Ethnic Value Match” for FASHION by targeting a specific segment of the broader ethnic group a) Use specific segmentation variables to describe this target customer segment’s more synergistic “People Values” b) Find actual profiles and testimonies/images to portray this ethnic target customer archetypec) Use “Matrix of Values” [Fig. 1.5] to describe HOW refined target improves “User-Payer-Buyer-Values Match”

3. TASTE – Develop a FASHION brand name, packaging design, retail merchandising, and advertising/media theme a) Explain WHY this “Brand Architecture” is compatible with the target ethnic customer’s “Physical & Contextual” tastes b) Use “Matrix of Values” [Fig. 1.5] to describe HOW “Brand Architecture” improves “User, Payer, & Buyer Values-Match”

STEP D: PREPARATION; Project Objective “D” – Describing HOW & WHY Project Objectives are Achieved

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

III. REPORT & PRESENTATION COMPLETION INSTRUCTIONS [See also “Benchmark” Ethnic Value Matching presentations & reports posted on website]

The Report Presentation Guide ExplainsA. How to document your findings, as well asB. How to describe connections found through the project stepsC. How to submit the final report with a Final Report Format outlineD. How to classify ethnic value and product findings using the supplemental text consumer behavior framework.

A. DOCUMENTING FINDINGS FROM PROJECT RESEARCH You should use a “blog” or “webzine” approach to document your findings during the project steps of PEOPLE, PRODUCT & PROCESS. In other words, find supportive factual Web links, and then “report” on that finding for your “story” with brief comments to tell:

1) WHY it addresses the specific term listed in the step of the project for which the finding (link) is used [e.g., why is a weatherchannel.com link used to represent the OLD Country climate in the PEOPLE “land” step, and the PRODUCT “form” step to connect to the land]

2) WHAT the finding (link) contains with a brief commentary on its contents3) HOW the finding fits into the meaning pattern of “Ethnic Identity” [PEOPLE] or “Ethnic Orientation” [PRODUCT] learned.

These commentary passages for each link will serve as “pieces” of your Ethnic Value Matching report “puzzle” that can be placed in the required sections of the Final Report Format as appropriate – often repeating the same Web link and commentary “piece” in multiple sections.

B. DESCRIBING OLD & NEW COUNTRY CONNECTIONS – PEOPLE, PRODUCT, & PROCESS 1st: "PEOPLE" -- Transition from "OLD Country" to "NEW Country" [Geography, History, Culture, Values]:As you move to "Culture" find reasons and common interests that mad the YOUR chosen ethnic group people a distinct culture. Much of this will relate to both geographic environment and historic events. THEN, you are well positioned to "Name" the people's IDENTITY based on a specific set of beliefs and shared values -- itemize what you believe to be those "identifying" values ... then we leave "OLD country" to enter "NEW country" America and see how those "ETHNIC IDENTITY" values manifest themselves in the YOUR chosen ethnic group American community initially from early 1800s, and then mostly for contemporary 2006. This is when we can access Census "ancestry" demographic and geographic data and "Google" key words on the web like YOUR chosen ethnic group American Society [see my ethnic links page] and the chosen ethnic group’s "modern American community, or opinions, or consumption," ... to get a sense of how the "ETHNIC IDENTITY" values show up in today's YOUR chosen ethnic group American consumer. [NOTE: Also use Wikipedia http://en.wikipedia.org/wiki/Main_Page and “Google Scholar http://scholar.google.com/ to find academic studies and analyses]

2nd: “PRODUCT: -- Transition from “OLD Country” to "NEW Country" [Form, Function, and Facilitation]:Using what you learned about "OLD Country" land, history, and culture to begin the "PRODUCT" step by selecting a FASHION that has YOUR chosen ethnic group "ETHNIC ORIENTATION" and document it's connection to:

a) "OLD Country" land & "NEW Country" American industry, retail distribution, and brand marketing ["FORM"] b) "OLD Country" symbols/rituals and "NEW Country" American family, and cultural community events/celebrations ["FUNCTION"]c) "OLD Country" historic places/people/names/events and "NEW Country" American community/lifestyle activities ["FACILITATION"].

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

B. DESCRIBING OLD & NEW COUNTRY CONNECTIONS – PEOPLE, PRODUCT, & PROCESS (Continued)

3rd: “PROCESS” -- Building a "NEW" Brand Architecture through OLD/NEW Country Positioning & Marketing Mix ("4 Ps") :

a) TRIANGULATION: Describe HOW & WHY the "ETHNIC ORIENTATION" FASHION ["PRODUCT"] you selected is a "VALUE MATCH" with the "ETHNIC IDENTITY" of the chosen modern “NEW Country” American consumer group ["PEOPLE"] -- using your "field team's" OWN words and ideas ... NOT findings [links & commentary]. Demonstrate to yourself that you have created an "ethnic value match."

b) TARGET: Specify a "target" segment within the chosen ethnic American consumer market that would be the best "ethnic value match" for the "ethnic orientation" FASHION, and describe the reasons WHY [e.g., youth because they are looking for lost “OLD Country” ethnic identity symbols, or elderly because they seek to remember "roots," or urban professionals because it helps them improve health as well as ethnic pride, or students because it serves as an ethno-chic dietary ritual, etc.]. You may use findings [links & commentary] to support these “targeted ethnic customers”

c) TASTE: Develop a specific Americanized "taste" for the FASHION apparel item/outfit and complete the Marketing Mix ("4Ps") to effectively propose a “Brand Positioning Strategy" for the NEW Ethnic Brand using brand name, packaging, retail channel outlets, promotion, and media advertising. Explain why this "PROCESS" angle of the "Ethnic Value Match" completes the "Triangulation" and results in the ideal Ethnic FASHION Brand Architecture. This use of “Ethnic Orientation” PRODUCT ingredients and cultural symbols as MEANS to connect ethnic customers with the desired ENDS of “Ethnic Identity” is commonly referred to in marketing studies as “Means-Ends Positioning.” You may use findings [links & commentary] to support and portray these “targeted ethnic customers”:

Branding Architecture concept link: http://ecommerce.ama.org/bbr/pdf/BrandLeadership.pdf General Brand Strategy link: http://www.themanager.org/Knowledgebase/Marketing/Branding.htm Positioning Strategy instructions link: http://www.utdt.edu/congresos/empresarial/papers-ama/077.PDF Ethnic Brand Positioning example link:

http://www.brandrepublic.com/bulletins/marketresearch/article/204140/market-research-ethnic-insight/

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

C. CLASSIFY ETHNIC FINDINGS USING TEXT CONSUMER BEHAVIOR FRAMEWORK [Include as a report Appendix] Need/Want “Page” – Corresponds to PEOPLE & PRODUCT findings for old/new country

Personal Physical Demographic Data & Geo-demographic Data

This pertains to the number, percentage, & dominant locations of your ethnic segment’s “physical” bodies [US Bureau of Census, etc.]

Genetic Data/Sites [Usually Omitted] This pertains to any data/sites related to the role of biological tendencies in your ethnic segment that could impact the consumption or nutritional of the chosen product category [see http://ificinfo.health.org]

Environmental Physical Country of Origin Data

This pertains to any CLIMATE or ECOLOGY aspectsof your ethnic segment’s country of origin that areassociated with the product category [e.g., agricultural history and production – see country sites, UN sites, etc.]

U.S. Region or Urban Concentration This pertains to any CLIMATE or ECOLOGY aspectsof the US domain that are associated with the product category [e.g., appetite, thirst, or seasonal consumption, etc.]

Individual Contextual Personal Worth

This pertains to income/wealth data [Bureau of Census, etc.] Institutional Context

This pertains to consumption, occupational, family, educational, or religious aspects of your customer segment that might predispose them towards the chosen product category

Cultural Context This pertains to history, values & rituals associated with the ethnic identity of your consumer segment thatdirectly influence consumption of the chosenproduct category [e.g., ethnic group sites/articles/books]

Environmental Context Economy

This pertains to any aspect of the MARKETPLACE that facilitates your ethnic segment’s consumption or use of the product category [retail outlets, transportation, industry growth]

Technology This pertains to any technology that has contributed to your ethnic segment’s consumption of the product category [e.g., online sites/transactions, microwave FASHION, specific FASHION design, production or merchandising methods, etc.]

Public Policy This pertains to norms or trends in US society that embrace or protect the ability of your ethnic segment to consume.

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

C. CLASSIFY ETHNIC FINDINGS USING TEXT CONSUMER BEHAVIOR FRAMEWORK [Include as a report Appendix] Roles/Values “Page” – Corresponds to many PROCESS findings for NEW Ethnic Brand Architecture

User Performance Value

The ethnic segment’s main functions/uses sought in the product category [use website for a leading brand/company]

Social/Emotional Value [combine these] The ethnic segment’s main social/cultural reasons for consuming the product category [use website for a ethnic group’s social/cultural practices related to the product category]

Payer Price Value

The ethnic segment’s cost/benefit expectations for the product category [use web/article link related to income/price orientation of the ethnic segment OR a site/article related to a producer/retailer’s price strategy]

Credit/Financing Value [combine these] The ethnic segment’s product category credit preferences [use website for retailer’s credit policy or credit card company site, etc.]

Buyer Service Value [related to the shopping effort]

The ethnic segment’s main services sought when shopping for or purchasing the product category [use website for a leading retailer services, or articles/sites about services sought by ethnic consumers in general]

Convenience/Customization Value [combine these] The ethnic segment’s main convenience/customization needs when purchasing/using the product category [think about sites/articles about retail and service providers offering “telephone order & pick-up,” electronic shopping, delivery, recipe, FASHION preparation, party/event planning, services, etc. … OR … sites/articles describing what ethnic shoppers want by way of convenience and customization, etc.]

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

ETHNIC VALUE MATCHING PROJECT SOURCE LINKS

ETHNIC IDENTITY – “Fixed Criteria Characteristics” [Chances]The Marketing of Ethnic Identity [Marilyn Halter]http://www.amazon.com/gp/reader/0805241566/ref=sib_dp_pt/103-7602843-7873448#reader-link The New Mainstream - Ethnicity Inc. [Guy Garcia]http://print.google.com/print?id=DuJDiYJ7SVMC&oi=fnd&pg=PA3&sig=3DcnrHUbQ-iYPSY-gLwN3LxdkU4 Ethnic Affinity & Brandhttp://www.clickinresearch.com/clickin-report-esomar.pdf Ethnic Self-Awareness & Advertisinghttp://www.asc.upenn.edu/usr/ogandy/C53704read/forehand.pdfMulticultural Economy & Ethnic Buying Power –Diversity “Portfolio”http://www.selig.uga.edu/forecast/GBEC/GBEC043Q.pdf

ETHNIC ORIENTATION – “Fluid Content of Character” [Choices]

Time & Place Awareness -- Ethnic Holidays & Celebrationshttp://www3.kumc.edu/diversity/ethnic_relig/ethnic.html Fashion & Cultural Identityhttp://books.google.com/books?id=p-KvoXTYtVoC&pg=PR7&lpg=PR7&dq=Fashion+and+World+Culture&sig=01T8J8Cc0muly6TLADP8_7UWIOU

http://books.google.com/books?id=8m2FwzNSUl8C&pg=PP1&lpg=RA3-PA1&dq=Fashion+and+World+Culture&sig=4szIJZD437YkWzgyczRlzV5aOQM

http://www.jstor.org/view/00935301/di007498/00p0034t/0

http://www.cosmoworlds.com/wfa-world_fashion_awards_world_fashion_week.htmhttp://nymag.com/fashion/fashionshows/ Fashion Consumption Factshttp://www.pbs.org/newshour/infocus/fashion/whatisfashion.html

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

ETHNIC ORIENTATION – “Fluid Content of Character” [Choices] -- continuedAfrican Fashionhttp://www.africa-ata.org/fashion_museum.htmhttp://www.transafricaforum.org/reports/clothing_issuebrief0600.pdf#search=%22History%20of%20African%20fashion%22 Anglo/European Fashionhttp://www.fashion-era.com/chambre_syndicale.htm (Couture & French)http://www.georgeglazer.com/prints/aanda/fashion/condon/condon.html (French)http://www.reconstructinghistory.com/irish/legendary.html (Irish)http://ezinearticles.com/?Brief-History-of-Italian-Fashion&id=147879 (Italian)http://www.swedenfashion.com/ (Swedish)Asian Fashionhttp://www.asianideas.com/asianfashion.html (Chinese)http://www.philippinestoday.net/July2001/comnews3_701.htm (Philippines)http://www.japanesestreets.com/ (Japanese)Latino Fashionhttp://www.bergpublishers.com/us/book_page.asp?BKTitle=The%20Latin%20American%20Fashion%20Reader (research book)http://72.14.253.104/search?q=cache:mP99sl5Ey7QJ:www.arts.auckland.ac.nz/FileGet.cfm%3FID%3Dafe8ffbc-a20f-4311-9981-f1f6ba4b012e+History+of+South+American+fashion&hl=en&gl=us&ct=clnk&cd=20 (review of research book)http://www.latinofashiongroup.com/ (general)http://www.tqnyc.org/NYC041081/ (Mexican – by middle school students)Native American Fashionhttp://www.native-languages.org/clothing.htmhttp://www.rainmakerart.co.uk/fashion.htm Ethnic Mediahttp://news.ncmonline.com/news/ http://www.unc.edu/~haman/media.htmhttp://asiamedia.com/http://www.leaonline.com/doi/abs/10.1207%2FS15327825MCS0323_04?cookieSet=1 http://www.irishabroad.com/irishworld/irishamericamag/http://www.americanprogress.org/site/pp.asp?c=biJRJ8OVF&b=744281#http://66.102.7.104/search?q=cache:8yxWHuIkou8J:www.americanprogress.org/atf/cf/%257BE9245FE4-9A2B-43C7-A521-5D6FF2E06E03%257D/POLL_EXECUTIVE_SUMMARY.PDF+Arab+American+Consumers&hl=en

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

OLD COUNTRY & NEW COUNTRY – For All Ethnic GroupsMaps – Geography/Ecology* World (old country) http://faculty.washington.edu/rcolven/Colven_SAfrica/world-map-country-names.gif* USA (new country)http://www.depts.drew.edu/claadmis/images/v4/graphics/usa_map_with_names_bw.jpgEtymology – word origins of ethnic names, places, and foods* Old & New Country -- http://www.etymonline.com/Mythology – old countryhttp://www.windows.ucar.edu/tour/link=/mythology/worldmap_new.html Birth Origin, Ancestry, & Demographics* Old Country http://www.infoplease.com/ipa/A0900547.htmlhttp://www.census.gov/population/www/ancestry.html* New Country http://www.infoplease.com/ipa/A0193688.htmlhttp://www.census.gov/population/www/index.htmlCulture & Consumer Behaviorhttp://www.bschool.nus.edu/research/files/RPS2004.pdfEarly American Consumer Ethnic Valueshttp://www3.interscience.wiley.com/cgi-bin/abstract/35955/ABSTRACT European Consumers & Organic Foodshttp://biofood.sbbe.gr/dnfiles/OrganicIreland.pdf Hispanic Influence on American Food Industryhttp://www.nal.usda.gov/outreach/Hfood.html http://www.nal.usda.gov/outreach/HCont.html Ethnic Diasporas http://print.google.com/print?id=8pqj8GFCg7MC&lpg=PA1&pg=PA1&sig=JVFoXW5GxpMxXSzPNCromDV2h4s * Jewish Old/New Country Cultural Diasporas http://64.233.167.104/search?q=cache:KsRMej8qRmAJ:www.history-compass.com/images/store/HICO/chapters/147.pdf+%22Heinze%22+%22Adapting+*+Abundance+Jewish%22&hl=en* African/American Old/New Country & Cultural Diasporas http://images.google.com/imgres?imgurl=http://www.uwec.edu/geography/Ivogeler/w111/slaves1.jpg&imgrefurl=http://www.uwec.edu/geography/Ivogeler/w111/slaves.htm&h=571&w=940&sz=104&tbnid=RICtwA4a71sJ:&tbnh=89&tbnw=147&hl=en&start=8&prev=/images%3Fq%3DAfrican%2BSlave%2Bmap%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.com/imgres?imgurl=http://collections.ic.gc.ca/underground/Photographs%2520(4Web)/northamericamap.jpg&imgrefurl=http://collections.ic.gc.ca/underground/Flight%2520to%2520Freedom/mapmiddle.html&h=449&w=537&sz=20&tbnid=NYpAFX5bT1cJ:&tbnh=107&tbnw=129&hl=en&start=3&prev=/images%3Fq%3DMap%2Bof%2BSlaves%2Bin%2BAmerica%2B%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DG

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

THE AMERICAN ETHNIC EXPERIENCEAMA Multicultural Marketinghttp://www.marketingpower.com/content25037.php http://www.marketingpower.com/search.php?SearchFor=multicultural+marketing&Session_ID=c9e6481e34f0bcda577bcc6321964546&Type=0&x=9&y=9http://www.marketingpower.com/content17921C213.php Multicultural Marketing General -- Marye C. Tharp http://print.google.com/print?id=2UUXCGqU NAC&oi=fnd&pg=PA1&sig=T5P6oE61dPmyfhxv1W-K8JVrjhA American Ethnic Group Basic Informationwww.infoplease.com/spot/ Ancient & Native Americans – This land is THIER land http://www.mayalords.org/http://www.museo.org/ancient.htmlhttp://www.indians.org/Resource/resource.html http://www.nativewebmarkets.com/http://www.lib.washington.edu/subject/History/tm/native.html African Americanshttp://www.fas.harvard.edu/~du_bois/http://joc.sagepub.com/cgi/content/abstract/1/1/31 http://taylorandfrancis.metapress.com/(ndqvf2anbso0dwbbzlm4mi45)/app/home/contribution.asp?referrer=parent&backto=issue,1,6;journal,15,18;linkingpublicationresults,1:109396,1 http://print.google.com/print?id=N45ELvSFfSYC&oi=fnd&pg=PR5&sig=R9Epzk3VWpRjpmYqRuXbVapC-Ychttp://www3.interscience.wiley.com/cgi-bin/abstract/73501092/ABSTRACThttp://www.aaanet.org/aes/bkreviews/result_details.cfm?bk_id=684http://www.blackamericaweb.com/Arab Americanshttp://www.theaanm.org/ http://clevelandmemory.org/arabs/https://www.accesscommunity.org/index.cfm?location=12http://www.hiinternational.com/articles/art4_en.cfm?topicId=4&id=428Asian Americanshttp://www.pbs.org/ancestorsintheamericas/aahistorysites.htmlhttp://www.asian-nation.org/model-minority.shtmlhttp://www.ameredia.com/demographics/filipino.html http://www3.interscience.wiley.com/cgi-bin/abstract/106598019/ABSTRACT http://www3.interscience.wiley.com/cgi-bin/abstract/51891/ABSTRACThttp://66.102.7.104/search?q=cache:vxpDtuottxQJ:www.census.gov/prod/2004pubs/censr-17.pdf+Percentage+of+Asian+Americans+in+the+USA&hl=enhttp://www.modelminority.com/ [NOTE: Search “Angel Island”]Korean http://www.ingentaconnect.com/content/mcb/008/2001/00000013/00000002/art00002

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

THE AMERICAN ETHNIC EXPERIENCE [Continued]Hispanic Americanshttp://www.applebybooks.net/si/001626.htmlhttp://digital-library.csun.edu/LatArch/Hispanic Paradigmhttp://64.233.167.104/search?q=cache:AdvnMUKwYaAJ:fletcher.tufts.edu/research/2004/Comenge-Alberto.pdf+%22Davila%22+%22Latinos+Inc+*+marketing%22&hl=en Latinos Inc. [Hispanic Business & Marketing]http://www.amazon.com/gp/reader/0520227247/ref=sib_dp_pt/102-5850600-4969757#reader-link http://mesharpe.metapress.com/(fwkuuv55w5i1kd45sg3gqx45)/app/home/contribution.asp?referrer=parent&backto=issue,2,9;journal,6,9;linkingpublicationresults,1:110658,1http://www.hispanicbusiness.com/community/hispanic_orgs.asp Hispanic Serving Colleges & Universitieshttp://www.hacu.net/hacu/default_EN.asp?SnID=1019478339 Hispanic Food Marketinghttp://www.foodproductdesign.com/archive/1996/0396PR.html European Americans http://muse.jhu.edu/journals/american_jewish_history/v089/89.4heinze.html Britishhttp://encarta.msn.com/encyclopedia_761587470/British_Americans.htmlGermanhttp://www.germany-info.org/relaunch/culture/ger_americans/paper.htmlhttp://www.ulib.iupui.edu/kade/adams/chap5.htmlhttp://www.findarticles.com/p/articles/mi_m3723/is_n10_v4/ai_12921880http://muse.jhu.edu/journals/social_text/v019/19.3boyer.htmlIrishhttp://www.irishamhc.com/http://muse.jhu.edu/journals/new_hibernia_review/v006/6.4casey.pdf

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

THE AMERICAN ETHNIC EXPERIENCE [Continued]

European Americans [Continued]

Italian http://www.historycooperative.org/cgi-bin/justtop.cgi?act=justtop&url=http://www.historycooperative.org/journals/jah/91.2/cinotto.htmlhttp://www.ingentaconnect.com/search/expand?pub=infobike://mcb/077/1998/00000015/00000002/art00003&unc= http://mcu.sagepub.com/cgi/content/abstract/5/3/251

Jewish http://print.google.com/print?id=MbzhBjw3t5QC&oi=fnd&pg=PA1&sig=EonFXbp6s3yGYM8LjD1v3lo8KNU http://www.jerusaleminternational.com/books/books02/0231068530AMUS480690.shtml http://muse.jhu.edu/journals/reviews_in_american_history/v024/24.1heinze.html

Scottishhttp://www.bbc.co.uk/history/scottishhistory/ http://www.gesource.ac.uk/worldguide/html/1070_map.htmlhttp://www.earthhealing.info/EA/EAintro.pdfhttp://www.census.gov/population/socdemo/ancestry/Scottish.txthttp://www.rampantscotland.com/history.htmhttp://en.wikipedia.org/wiki/Scots-Irish_Americanhttp://en.wikipedia.org/wiki/Category:Scottish_mythologyhttp://www.usscots.com/links/myths.htmlhttp://college.hmco.com/history/readerscomp/rcah/html/ah_029200_ethnicity.htmhttp://www.norvellpress.com/heraldry.htmhttp://www.houseofnames.com/xq/ASP/sId./qx/sitemap.htmhttp://www.geocities.com/Pentagon/Bunker/2613/population.html#scothttp://www.answers.com/topic/culture-of-scotlandhttp://www.usscots.com/links/societies/usa.htmlhttp://uncpress.unc.edu/chapters/ray_highland.htmlhttp://www.electricscotland.com/tartnday.htmhttp://www.uwm.edu/Dept/celtic/ekeltoi/volumes/vol1/1_1/newton_1_1.htmlhttp://www.bbc.co.uk/history/timelines/scotland/beginnings.shtml

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

THE AMERICAN ETHNIC EXPERIENCE [Continued]

European Americans [Continued]

Spanishhttp://search.barnesandnoble.com/booksearch/isbnInquiry.asp?isbn=012379580X&itm=8http://en.wikipedia.org/wiki/Spanish_culture http://www.bookrags.com/history/multiculturalism/spanish-americans-gema-03/

Pacific Islander Americanshttp://findarticles.com/p/articles/mi_m0425/is_4_60/ai_82360170http://findarticles.com/p/articles/mi_m1310/is_1997_Dec/ai_20173038http://www.infoplease.com/atlas/pacificislandsandaustralia.htmlhttp://www.infoplease.com/ce6/world/A0860186.htmlhttp://www.theodora.com/wfb1990/pacific_islands_trust_territory_of_the/pacific_islands_trust_territory_of_the_geography.htmlhttp://www.pacificislandtravel.com/fr_polynesia/about_destin/culture.htmlhttp://findarticles.com/p/articles/mi_m1272/is_2663_129/ai_63986744http://greggman.com/pages/hawaiian%20food/hawaiian%20food.htmhttp://findarticles.com/p/articles/mi_m2472/is_1_15/ai_n6005514http://findarticles.com/p/articles/mi_m2375/is_n1_v32/ai_19898544http://findarticles.com/p/articles/mi_m2472/is_1_15/ai_n6005514http://www.tarofestival.org/kalo.html

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Ethnic Value Matching & FASHION Branding Project Guidelines [DUE: November 6th @ 5pm; 40 POINTS (Report & Presentation); Dr. Carter]

CONTEMPORARY AMERICAN, GLOBAL, & ETHICAL ETHNIC INFLUENCES

Urban Youth – Hip-Hop Culturehttp://studentorgs.utexas.edu/salsa/salsaproceedings/salsa9/papers/newman.pdf

Japanese Influence of European/American Youthhttp://basic1.easily.co.uk/04F022/036051/Japanization.html

Asian Youthhttp://www.findarticles.com/p/articles/mi_m4021/is_8_26/ai_n6215464

American/European Techno-Rave Culturehttp://en.wikipedia.org/wiki/Rave_culture

American Youth Country Music Lifestylehttp://www.sitemason.com/newspub/iewTCM?id=12312

American Youth Gospel Culturehttp://www.gospelcity.com/dynamic/news-articles/gospel_news/194/

Global Multi-cultural Brandinghttp://www.marketingpower.com/content18515C213.php

Ethical Ethnic Community Marketinghttp://www.Fallerlink.com/media/92ggrnwwmpwha4k2ux4g/contributions/u/a/l/u/ualuy4lckj6ynhd1.pdfhttp://juantornoe.blogs.com/hispanictrending/files/positive_imagery_and_community_development_in_ethnic_marketing.pdf

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