stay-at-home family fun!...stay-at-home family fun! now, more than ever, your customers want...

STAY-AT-HOME FAMILY FUN!

Now, more than ever, your customers want activities to do with their family. Brand Castle is the leader in family baking kits, and we’ve repeatedly seen growth in down economies

due to people engaging in inexpensive activities to do at-home.

In response to COVID-19—and the expectation that consumers will continue to “nest” during the 2020 Holiday season—we’ve gone long on inventory on our most popular kits.

HALLOWEEN DEMAND IS THERE FOR ACTIVITY KITS! Instead of trick-or-treating door-to-door, more will celebrate at-home. CHRISTMAS WILL

BE EVEN BIGGER! Families will continue to spend

time, together at-home.

Instead of trick-or-treating door-to-door, more will celebrate at-home.

Mickey Halloween Cookie & M&M’S®

Chocolate Spiderweb Cupcake Kits, 32-pc.

Combo display 04956-5

M&M’S® Pre-Baked Chocolate Cookie

Haunted Shack Kit 05073-9

Kellogg’s® Rice Krispies Treats™ Ghost Pop Kit 03101-1

Kellogg’s® Rice Krispies Treats™ Pumpkin Kit 02491-4

Kellogg’s® Rice Krispies Treats™ Halloween Treats, 32 PC. Combo Display 03286-4

Mickey Halloween Cookie Kit 04187-4

Frosted Monsters

Sugar Cookie Kit

03485-2

Day of the Dead Cookie Kit 03980-2

Pick-A-Pumpkin Sugar Cookie Kit 02078-7

Playful Skull Sugar Cookie Kit 04179-9

Monster Eyeballs Sugar Cookie Kit 04180-5

M&M’S® Chocolate Spiderweb Cupcake Kit 04956-6

Candy Eyes Treat Toppers 02685-3

ONLINE: brandcastle.biz (ACTIVE 7/2020)

EMAIL: [email protected]: 888-557-0300 / 800-826-8982

FIND BRAND CASTLE® ON Facebook & Pinterest! © 2020, Brand Castle, LLC

And at Christmas, families will continue to spend time, together.

M&M’S® Pre-Baked Gingerbread Holiday House Cookie Kit 05037-1

Ninjabread Gingerbread Cookie Kit 02721-2

Ugly Sweater Sugar Cookie Kit 02937-7

Ugly Sweater & Ninjabread Cookie Kits, 30-pc. Combo Display 03293-2

M&M’S® Holiday Sugar Cookie Kit 04989-4

M&M’S® Holiday Chocolate Cupcake & Cookie Kits, 32 pc. Combo Display 04990-9

M&M’S® Holiday Chocolate Cupcake Kit 04990-0

M&M’S® Gingerbread

Stadium Cookie Kit 05077-7




Rudolph the Red-Nosed Reindeer™ Santa’s Workshop Gingerbread Cookie Kit 04961-0

Rudolph the Red-Nosed Reindeer™ Gingerbread Tree Cookie Kit 04960-3

M&M’S® Pre-Baked Gingerbread Holiday Hut Cookie Kit 05114-9




Kellogg’s® Rice Krispies Treats™ Stocking Kit 03568-5

Kellogg’s® Rice Krispies Treats™ Holiday Train Kit 03281-0

Kellogg’s® Rice Krispies Treats™ Stocking & Train Kits, 32-pc. Combo Display 04038-9

Holiday Lights Sugar Cookie Mix 04013-6

Shortbread Mini Trees Cookie Mix 04011-2

Holiday Lights & Shortbread Cookie Kits, 24-pc. Combo Display 04088-0

Holiday Pre-Baked Gingerbread Cabin in the Woods Kit 04283-3

Triple Chocolate Elf Treats Cookie Mix 00024-4

Cookies for Santa Cookie Mix 00007-7

Holiday Pre-Baked Gingerbread Alpine Village Kit 02579-9

Holiday Lights Pre-Baked Gingerbread House Kit 04406-6

Holiday Woodland Animals Gingerbread Cookie Kit 04536-0

Holiday Yule Log Cake Kit 05029-6



FIND BRAND CASTLE® ON Facebook & Pin-

terest! https://www.google.com/

© 2020, Brand Castle, LLC

Pumpkin Oatmeal Cookie Mix 00147-0

French Toast Maple Bar Mix 00146-3

Bailey’s® Double

Chocolate Brownie Mix

05021-0

Bailey’s® Double

Chocolate Chip Cookie Mix 05030-2

Simple, at-home family activities will be trending.

Guinness® Chocolate Stout Cupcake Mix 03815-7

Guinness® Caramel Pretzel Brownie Mix 03860-7

Guinness® Stout Pretzel & Beer Cheese Mix 05019-7

Guinness® Beer Bread Mix 04095-2

Baileys® Irish Cream Coffee Cake Mix 03814-0

Baileys® Mocha Irish Cream

Cupcake Mix 03813-3

Baileys® Irish Cream

Brownie Mix 04470-7

BrandCastle kits are recession-resistant.

13.6%

13.4% 13.3%13.5%

13.7%

13.2% 13.1%13.3%

12.8%12.6%

12.4%

12.8%13.0%

12.7%

13.0%12.8% 12.9%

12.6% 12.5% 12.6%

12.9%

12.0%

12.5%

13.0%

13.5%

14.0%

14.5%

15.0%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Brand Castle’s Kits are Recession-Resistant

Recessionary Trends(2)

Slowed Trends

Arrested Trends

Dominant Trends

Advancing Trends

Mature

New

AcceleratedSlowed

Simplicity

Discretionary Thrift

Extreme-Experience Seeking

At-Home Cooking

Dining Out

Brand Castle’s Upside

Cheaper Experiential

Activities

• Brand Castle’s activity baking kits are well-aligned with consumer shifts toward “at home” food during recessions

• Consumers turn toward home cooking not only to save money on food but as a more affordable form of entertainment

• Brand Castle’s products are holiday essentials that remain in strong demand even during economic downturns

• During one of the country’s worst recessions from 2008 to 2009, supermarket sales of baking mix increased over 5%

(1) Source: USDA, Economic Research Service(2) Source: Harvard Business Review

CONSUMER FOOD SPENDING (1997 - 2017)

% O

F IN

CO

ME

SPEN

T O

N F

OO

D

RECESSIONARY PERIODS

Source: USDA, Economic Research Service

Key Lime Mojito Drink Mix 03470-2

Key Lime Margarita Drink Mix 06601-7

Magical Unicorn Poop 08321-2

Mermaid Magical Cookie Mix 04116-8

Magical Unicorn Vanilla Sugar Cookie Mix 06286-6Friends will

continue to gather together.

Easy As Key Lime Pie Mix 08326-7

Key Lime Cheesecake Pie Mix 07069-4

S’mores Brownie Mix 07071-7

Classic Monkey Bread Mix 07488-3







Family activity kits will be popular

gifts to give.

Pumpkin Spice Hot Chocolate 07476-0

Pumpkin Quick Bread Mix 07695-5

Pumpkin Toffee Quick Bread with Pan 06247-7

Christmas Monkey Bread 06644-4

Snowman Droppings

06038-1

It’s the Most Wonderful Time of the Year, Make Your Own Fudge Kit 06249-1

Chocolate Reindeer Cookies for Santa 07491-3

Salted Caramel Hot Chocolate 06366-5

Toffee Fudge Hot Chocolate 06365-8

Candy Cane Hot Chocolate 06367-2

Marshmallow Fudge Hot Chocolate 05530-1

stay-at-home family fun!...stay-at-home family fun! now, more than ever, your customers want...

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