Starbucks Fast Lane

Group 5

Grady BeckAndrew Moss Shelby Barrett Casey QuirkePeihsuan Chen

Key Product Features

• Scan-able bar code– Linked to credit card and drink order

• Starbucks App connectivity– Save your favorite drinks to app

• Gold plating

Key Benefits

• Speed and efficiency

– Save time by skipping the line

• Enhance customer experience

• Earn Starbucks rewards

• Increase revenue

• Eco Friendly

Price

$15.00 annually

Cost

~ $0.75/Unit Cost

Distribution ChannelsTried-and-tested success with previous Via’s promotion in March 2009

Will first unveil in select cities before widespread distribution• New York City, Seattle, Chicago and London

Sold Where?

• Starbucks stores

• Starbucks vendors

• Online on our website

Target Markets

• Primary: Young business professionals

• Secondary: College students

Promotion Channels Pull strategy

Smartphone App

Loyalty Program Word-of-Mouth

Social Media and Television

Social Media

Loyalty Program Advertising

Loyalty Program• Since 1985 we’ve rewarded our customers with a discount

when they bring in personal tumblers• In 2011 and 2012, we saved more than 1.5 million pounds

of paper from landfills• We’ve seen more than a 55 percent increase in personal

tumbler use over the past three years