STAR CONSTRUCTIONEd Sheeran

WHAT KIND OF CLOTHES DO THEY WEAR• Throughout the

majority of Ed Sheerans music videos he remains wearing smart casual clothes. This type of outfit he wears within his videos is a stylistic convention to his genre. this appeals to the audience as the music video looks a lot more professional then other music videos.

HAIR AND MAKEUP

• One of the stylistic features of Ed Sheeran as a artist is his hair. His messy ginger hair is a very popular distinctive feature.

WHAT LOCATIONS ARE THEY SET IN ?• A lot of Ed Sheerans

music videos locations have a clear link to the theme particular song he has created. For Example in his song ‘small bump’ is about pregnancy. The location has a clear link to the song as he is set in a busy hospital. this appeals to the audience as it is easy to follow.

SOCIAL MEDIAEd Sheeran

WHAT DOES THERE WEBSITE SAY • Ed Sheerans website

doesn't include much biographical information. His official website promotes his new album called “multiply”. it includes links to where viewers can preview and purchase his album and also links to where the audience can purchase his tour tickets. This appeals to the audience as they can directly purchase something of the official site, rather then going to the shops and buying the album.

DO THEY HAVE FANSITES• As Ed sheeran has been a

recent hit is fansites have started to increase and become more popular in recent years. These fansites include forums for fans, tour dates and artwork that fans have made for Ed Sheeran. this appeals to the audience specifically fans as they can communicate together on the forums about this particular artist ans share common interests.

READ YOUTUBE COMMENTS• Youtube comments are

something that sets Ed Sheeran apart from other artist in general. for example Ed Sheeran replies to some of the comments that are posted on his videos. he also posts comments on his older videos updating his fans with events or more videos he is going to post. this appeals to the audience as they get a closer connection to the artist then they could get with other artists.