Ed Sheeran The A Team Rebecca Muldoon

• Ed Sheeran is a 20 year old British singer/songwriter. • He combines acoustic soul, Folk and hip hop. • Ed Sheeran began recording in 2005, which

led to the release of his first EP, ‘The Orange Room.’• He was signed under record label Atlantic

Records in January 2011.

•The song "The A Team" was his first song released commercially.•This entered the uk charts at number 3 selling 57,607 copies in it's first week.•It was the highest selling, and highest charting debut single of 2011.

Ed Sheeran:"I wouldn't be anything if it wasn't for my fans.”

"Because of the internet your personality shines through. I think it's really important to be good to your fans. When I was 15 and going to gigs I always really wanted to meet the bands but I never did.”

• The video portrays a narrative of a prostitute who takes class A drugs and is found dead and is showing how she ended up there.

• The narrative fits with lyrics and genre.• The music video is in black an white and time

lapsing is used. These techniques help express to the audience how the character would be feeling.

• The character is dressed in revealing clothes this is typical of what a prostitute would wear.

‘The A team’ music video

The music video ‘the A team’ was directed and shot by Ruskin Kyle. This cost only £20 to make. However due to the low budget it doesn’t look as professional as bigger budget music videos for example the camera is shaky and the lighting is sometimes too light or dark for the setting. This doesn’t create verisimilitude for the audience.

‘The A team’ music video

•Ed Sheeran uses continuity throughout his websites with using the same background colours and fonts.

•He has a signature black paw print that is featured on some of his products and website. This is instantly recognisable and an example of iconography.

• A pop-up appears when you first enter the website advertising a free Ed Sheeran EP when you sign up to his mailing list .

• Ed Sheerans ‘the A team’ video is the first thing you see on the home page of his website advertising the single.

AdvertisingThere are banners on YouTube and Ed Sheerans websites advertising his new album also keeping continuity with the colour theme.

Promotion material

T-shirts and jewelry with the paw print are sold and still keeping with the orange colour scheme used in Ed Sheerans website.