ed sheeran industry
TRANSCRIPT
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8/9/2019 Ed Sheeran Industry
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Ed Sheeran
Marketing, technology,
regulation & Audience
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Marketing
Successfulmarketingandromotion
Making a ro tfor themselvesand recordla#el)
com any
*nde endentrecord la#els
+ick startnknown,un roven.isk/
Ed Sheeran0rand of musicand style usuallyremain
underground
Early days 1 2outu#e) wordof mouth)socialnetworking -TECHNOLOG
5 Ep’s –i tunesSBTV 3$hicken sho& 42ou needme5.adio & e6tra laylist
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8/9/2019 Ed Sheeran Industry
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7ake 8osling9 42ou:ve gotto remem#er they:ve
got marketing teams,ress teams radioluggers, accounts
de artments and when
you get #igger you needhel with that stu;5www(guardian(co(uk
Asylum)Atlantic
records art
of Wa ne
Easie toB oa"en#ppeal!o eaccess to$a %eting
ops
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Power of technology• " days the cam aign• Bearly C,!!! eo le have already taken
art• D! of whom have #een referred in #y
another fan(• Fverall, "! of all artici ants have
shared the cam aign with their socialnetworks• reaching u to Gm eo le on >witter alone(
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8/9/2019 Ed Sheeran Industry
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8ideon =ask, $EF H0uya ower: commented9'We %ne( that E"’s )ans (e e secon" tonone * +ut (e’,e +een +lo(n a(ay +y theesponse to this ca$paign- .t a+solutelyp o,es (hat (e’,e %no(n )o so$e ti$e/ you e0isting )ans an" custo$e s a ethe g eatest tool any + an" has * +ut youha,e to gi,e the$ easons to sha e-They (on’t 1ust "o it on thei o(n- Gi,ethe$ the ight $essage* the ight o2e *at the ight ti$e* an" you hit a ,i altipping point (he e i$possi+le ta getsget s$ashe" ti$e an" ti$e again-3
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htt 9))mandmglo#al(com)news) D-!I- J)warner-music-grou -and-shaKam-announce-glo#al(as 6
ShaKam and M8
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.ichard %yer DLD
'# sta is an i$age not a eal pe son that is
const ucte" out o) a ange o) $ate ials-3 –C4 Co,e s !usic Vi"eos & ess
.n"ust y an" #u"ience
*ndustry roductionN and audience are interactingwith each other( Stars, no matter are constructedas Hreal: or H hotoco ied:, are commoditiesroduced and consumed heavily #ased on theirmeaning(
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Cha acte 6 &e sonality
Stardom is a social an" cultu al issue as well( >herefore, the star image is generated eitheradhere the social e6 ectation or go against itP=EAS .EN( Star images are like guidance for theiraudience of what they are a ro riate to #e like(
%i;erent from lm stars, pop sta s ha,e $o epace to "eci"e 7(ho they a e’ , since c eatethei o(n song-
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.ead %yer 3 answerOuestions
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$%, Music ideo, Print, e#
Ho( "oes E" Shee an appeal to hisau"ience8
Gi,e 9 e0a$ple ) o$ each )o $:-
Thin% a+out ho( ho( (hy8
ses and grati cations 3 ersonal identity
and social interaction8enre leasures.ichard %yer 3 to ian SolutionsSP*ndustry 3 Marketing ower
>argeting audience 3 *nternet
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