stampur pitch book
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STAMPURThe network for locals
Our Story
Living in San Francisco, we realized that it is other San Franciscans who we most share our lives with--we go to the same events, care about the same news,
and together create a local culture.
Our goal is to make Stampur a geographic network for sharing news, photos, and events, to create a real time snap shot of your town.
We want to make cities smart and interconnected.
STAMPUR www.stampur.com1/10The network for locals
Problem
STAMPUR www.stampur.com1/10The network for locals
Local communication has not developed much past community bulletin boards,broadcast news, and online classi!eds. People want to know what is happening in their city, their neighborhood, and right on their block. More e"ective communication will enrich people’s social lives, make more e#cientcities, and provide a sense of empowerment to the everyday person.
Broadcast/PrintNews Bulletin Boards
Classi!des
STAMPUR www.stampur.com1/10The network for locals
SolutionStampur is a virtual town square. It is a mobile and web application that allows users to post messagesto people in their city, and direct vicinity. Two primary features create a real-time local experience:
Stamps Location
Band PlayingLocal News Pickup Soccer
Discover what’sdirectly around you.
Discover what the wholecity is saying.
Users create “stamps” that signify popular topics.They use stamps in posts to categorize their message.
Users “collect” stamps to follow particular interests.
COLLECT
Example Uses
STAMPUR www.stampur.com1/10The network for locals
People all over your city areseeing and doing cool things.Sharing photos and news through Stampur helps get the word out.
Some pictures of the Giant’s game, happening now.
San Francisco Pictures SF Giants
17 min. ago
23 comments
I’m going to Costco at 5 if anyone in the neighborhood
wants a ride.
5 min. ago
2 comments
Laura P
Nob Hill, SF Ride Share
723
11
I discovered today that Ansel Adams lived in Outer
Richmond, and you can still visit the house.
1 day ago
12 comments
203
OuterRichmond
Local History
Local Activities
Shrae your local knowledge,and discover hidden gems.
Communicate with yourneighborhood to make friends,ask questions, and work together.
Why Now?
STAMPUR www.stampur.com1/10The network for locals
Before social networks, most friends communicated online through email, blogs, and photo sharing sites. The early social networks grabbed millions of users by simply consolidating these functions . The same opportunity exists today for local networking, as communication is fragmented across dozens of media.
STAMPUR
Photo SharingFlickrKodak
BloggingBlogger
WorPress
EmailGmail
Hotmail
Local NewsBroadcast
Outdated Websites
EventsLocal Paper
Fragmented Websites
SocializingLocal ForumsMeetup.com
Monetization
STAMPUR www.stampur.com1/10The network for locals
Local Advertising
Post anouncements, deals, and specials in real time with a simplepaye-per-click model.
Targeted Demographics
The stamps that a user collectsrepresents his interests, friends,location, and more.
Free appetizers,for the next hour only!
1.1 Billion gobal mobile users, and counting.*
3 trillion dollars of in store retail sales this last year.**Retailers rely on !yers, signage, and location to attractthese dollars.
Local commerce is a part of the Stampur user experience . Other services must overlay local ads at the detriment to the user experience.
US online ad spending was $40 billion in 2012***
When forming an ad campaign through Google or Facebook,there is ambiguity to what kind of users you actually reach.Our users self select their interests by collecting stamps.
**Annual Retail Trade Survey, US Census Bureau*Mary Meeker, Internet Trends 2012 ***eMarketer.com
Execution
STAMPUR www.stampur.com1/10The network for locals
A single user post on Stampur can be relevant to an entire city We can seed each new location by aggregating local news,events, and content from other social networks.
We are near completionon both an Android appand our website. We willcomlete both products, and build an iPhone appover the next 6-12 months.
ContentProduct Tra!cWe have been testing our website inthe UC Santa Barbara community, and have found that leveraging our own networks, and networks of our early adopters, is most e!ective in promotingStampur.
We also hold fun local events in the spirit of Stampur, like neighborhood competitions (SOMA vs. Mission trivia nights).
Funding
STAMPUR www.stampur.com1/10The network for locals
We are raising $130,000 for 12 months of operations, divded as follows:
$85,000 Salaries
$30,000 Operations
$15,000 Marketing
Three founders @ 25k/year and additional contract work
Workspace, equipment, legal
Intern stipends, sponsored events
Our goal is to have saturated usership in two California regions by the end of year one.This level of usership will allow us to monetize to a break even point of revenues, andprepare us well for a national launch.
Founding Team
STAMPUR www.stampur.com1/10The network for locals
Kyle IbrahimKyle is our lead developer and responsible for both back and front-end development. He is currently a developer forProcore, a constructionproject management tool.
Scott AntipaA UCSB Mathematics graduate, Scott handles business development, marketing, and fundraising, as well as some product design.
[email protected](415) 613 1329
Max BerezhnyyMax is our Android developer,as well a back end web developer. He graduated fromUCSB with a double majorin Mathematics and ComputerScience.
To get in touch:[email protected](415) 613 1329