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Table of ContentsRedesign Plan page 4

Style Guide page 5

Logo page 6

Package Design page 7

Product Photos page 8

Magazine Ad page 9

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Product Name: Nutella

Target Group: Families and adults between 18-50

Brief History:

Nutella is a hazelnut chocolate spread that

is made and sold by Italian manufacture,

Ferrero. It was first put into stores in 1964. Pierre

Ferrero was the one who made the recipe

for Nutella in 1946, originally called “Pasta

Gianduja”. This was a harder more block

like version of what people have today. In

1951, a creamer version was made called

“Supercrema”. Pierre’s son Michele decided

to revamp “Supercrema” and mass produce it

in Europe. That was when the name changed

to Nutella. The first jar was made April 20th,

1964. There is even a World Nutella Day on

February 5th.

Big Idea:

For the redesign of this package, it will be

simplified and made to stand out. The jar will

be changed to glass/clear plastic and will be

a sleeker looking jar. The label will be strictly

typographic with a strong color scheme. It

will be a minimalist approach to the design.

Another way of redesign this product is to

bring it back to it’s original retro design that

was made by Pierre Ferrero when it was

called “Supercrema”. This retro design will be

revamped to fit the modern Nutella but it will

still be a homage to it’s original design.

Redesign Plan

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Fonts:Bodoni BoldITC Avant Garde Std MediumITC Avant Garde Std Bold

The body copy is going to be ITC Avant

Garde Std Medium. The headlines are

going to be Bodoni Bold. The font for the

nutella is ITC Avant Garde Std Bold. I

found these typefaces through “What the

Font?” ,and using Google to find them.

The size for Bodoni Bold as a heading is

going to be around 20-30pt. The body

copy for ITC Avant Garde STD Medium is

going to be around 10-12pt.

Style GuideColors

Brilliant RedCMYK: 6, 99, 99, 1HEX: # e30d2aRGB: 226, 0, 20Pantone 485 C

Black CMYK: 0, 0, 0, 100HEX: #000000RGB: 0, 0, 0Pantone Black 6 C

White CMYK: 0, 0, 0, 0HEX: #FFFFFFRGB: 255, 255, 255Pantone 663 C

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LogoThe typographic logo for Nutella is mordern and sleek

with it’s san-serif font, ITC Avant Std Bold. There is no need

to change it since it already gives a sleek feel. Plus many

people are familiar with it’s logo and it will be easily

recognizable on shelves. If I had to replace it I would go

with Futura medium bold. The size is 702x300.

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Package Design

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chocolate hazelnut spread

YUM!

made with skim milk

Ingredients:Sugar, vegetable oil, hazelnuts (13%), cocoa powder (7.4%), non-fat milk solids, emulsifier (soy lecithin), flavour (vanillin)

Contains: Hazelnut, milk, & soy

Nu tri t i o nF a c t sServing Size

Amount Per Serving % Daily Values*

Total Fat 0g 0%Saturated Fat 0g 0%Trans Fat 0g

Cholesterol 0mg 0%Sodium 0mg 0%

Amount Per Serving % Daily Values*

Total Carbohydrate 0g 0%Dietary Fiber 0g 0%Sugars 0g

Protein 0g 0%

*Percent Daily Values are based on a 2,000 calorie diet.Your Daily Values may be higher or lower depending onyour calorie needs.

Calories 2,000 2,500Total Fat Less than 65g 80g Sat Fat Less than 20g 25gCholesterol Less than 300mg 300mgSodium Less than 2400mg 2400mgTotal Carbs 300g 375g Dietary Fiber 25g 30g

What would the world be like without nutella?The original hazelnust spread is great for breakfast & dessert.

Nutrition Factsservings: 5.5

For my packaging, these are going to be stickers that I

am going to put onto a newer & sleeker Nutella jar that I

have purchased. It is going to be on a jar that is 3.5x3.25.

It is a modern and retro approach to the design that

references it;s earlier days as “Supercrema”.

The front label is the first on the page and the back label

has the nutrition facts and other information. The bar

code is to be place underneath the jar.

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Product PhotosFor the original product, I took the pictures in my

apartment using white paper and makeshift lighting.

For the final redesign, I went to a photography studio

and took pictures on a white backdrop with studio

lighting.

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Magazine AdFor this magazine, I wanted to create

something that represented the style

of my redesign. This ad is meant

to use a simple and modern color

scheme to attract the eye to bold

colors and the main focal point of

the whole ad.

megan eckersley

me.