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Page 1: Spoke mar comm-021814a
Page 2: Spoke mar comm-021814a
Page 3: Spoke mar comm-021814a
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Spoke Communications, LLC

A full-service marketing communications resource - integrating emerging technologies - with proven marketing strategies.

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I “HATE” POWERPOINT!

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I “LOVE” MARKETING

COMMUNICATIONS!

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• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!

Marketing Communications

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• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!

Marketing Communications

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• Targeting• Evaluating• Empathizing

• Who?• What?• When?• Where• Why?

branding

Marketing Communications

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• HOW!

strategy

Marketing Communications

• Targeting• Evaluating• Empathizing• Building Strategy

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Spoke Communications, LLC

• Targeting• Evaluating• Empathizing

• Who?• What?• When?• Where• Why?

branding

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Karl & Kathy Customer?

• Targeting• Evaluating• Empathizing

branding

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Karl & Kathy Customer?

• Targeting• Evaluating• Empathizing

Branding - research

• Who?• What?• When?• Where• Why?

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Karl & Kathy Customer?

Branding - research

• Who?• What?• When?• Where• Why?

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Karl & Kathy Customer?

Branding - research

• Who?• What?• When?• Where• Why?

DATA!

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It’s about communication & COMMUNITY.

COMMUNITY?

Neilsen, “Trust in Advertising” Oct. 2007

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Karl & Kathy Customer?

Branding - research

• Who?• What?• When?• Where• Why?

NOT DATA!

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Karl & Kathy Customer?

• Targeting• Evaluating• Empathizing

Branding - research

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Karl & Kathy Customer?

strategy

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• HOW!

Marketing Communications

• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections

strategy

Page 21: Spoke mar comm-021814a

Marketing Communications

execution

• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!

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Marketing Communications

measurement

• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!

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QUESTIONS?

5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]

www.TheBrandChef.com

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www.TheBrandChef.com

FREE WORKBOOK

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“Tell me and I'll forget; show me and I may remember; involve me

and I'll understand.”– Chinese Proverb

5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]

www.TheBrandChef.com


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