spoke mar comm-mya-030615
TRANSCRIPT
Spoke Communications, LLC
A full-service marketing communications resource - integrating emerging technologies - with proven marketing strategies.
I “HATE” POWERPOINT!
I “LOVE” MARKETING
COMMUNICATIONS!
• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!
Marketing Communications
• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!
Marketing Communications
• Creating Connections
Marketing Communications
• Targeting• Evaluating• Empathizing
• Who?• What?• When?• Where• Why?
branding
Marketing Communications
• HOW!
strategy
Marketing Communications
• Targeting• Evaluating• Empathizing• Building Strategy
Spoke Communications, LLC
• Targeting• Evaluating• Empathizing
• Who?• What?• When?• Where• Why?
branding
Spoke Communications, LLC
Outbound MarketingVs.
Inbound Marketing
strategy
Spoke Communications, LLC
Outbound Marketing
strategy
Spoke Communications, LLC
Inbound Marketing
strategy
Spoke Communications, LLC
strategy
Spoke Communications, LLC
strategy
Inbound + Outbound
Spoke Communications, LLC
MYA &The Enterprise
Spoke Communications, LLC
Outbound Marketing
Spoke Communications, LLC???
Spoke Communications, LLC
MYA &The Enterprise
• Define the category / “ies” and own it / them• Define Target Audience (for all divisions)• Build a Corporate Brand understanding• Position MYA and subs as LEADERS like no other• Educate and Motivate your Target Audience• Engage, Maintain and Build relationships• Convert relationships to sales• Rinse and repeat
“Tell me and I'll forget; show me and I may remember; involve me
and I'll understand.”– Chinese Proverb
5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.SPOKECom.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com