speed marketing 2 - mobile marketing
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Text Mobile2 to 67463!
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SMS Mobisodes Applications GPS Retail
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Provide value Make life easier Discounts/sales Instant convenience No junk text
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241 million mobile users in the US SMS is the most used service 72 million saw or heard advertising 62% use before purchasing
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1 in 4 express strong or moderate interest
40% actively text for promotion Necessary to opt in for mobile
advertising More receptive than traditional Reliance has grown on mobile
technology
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13% interaction rate Highest of all entertainment rich media Many brands see 40%
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89% planned mobile in 2008 Forecasts $16.2 billion by 2011 Porsche Kraft Lucky Magazine
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