mobile madness: is your company’s marketing up to speed? presented by mike mccloud president/ceo
TRANSCRIPT
• Brief overview of MMA Creative
• Navigating The Mobile Web
• Why You Should Care (Key Stats)
• 8 Ways To Drive Your Mobile Web Strategy
• Case Studies
• Final Thoughts / Q&A
Mobile Madness
Today’s Agenda
Brief Overview of MMA Creative
• Two decades and two mergers strong
• Three locations: Nashville/Cookeville/Orlando
• 25 associates; 200+ clients; B2B & Enthusiast-
based focus
• Digital Media Specialists
• Brand / identity development
• Web / interactive platforms
• Search Engine Optimization
Mobile Madness
Mobile Web: What Is it?
• It’s not your existing web site on a phone
• It’s the reality of Web 2.0
• A phone-optimized version of your corporate
web site
• Or a web-based application suited for the phone
• It’s a reflection of our society and its appetite for
more
• It’s a by-product of the Mobile Human
• When done well, it’s personally enriching, intimate
and empowering
Mobile Madness
Mobile Web: Who’s Driving It?
• Smart Phones: Apple / Research In Motion / Google
• Carriers: ATT / Verizon / Sprint
• E-tailers: Ebay / I-Tunes / Amazon
• Social Media: Facebook / Twitter / LinkedIn /
Wikipedia / YouTube
Mobile Madness
Mobile Stats: Why This Matters
• There are more than 240 million mobile phone users in
America
• Nearly 90 million have accessed the Internet in the
past year
• By Q3 2011, smartphones will overtake standard
feature phones
• Smartphones: 55% of mobile browser use in 2010 (vs
41% in 09)
• Account for 60% of total application use (up from
44% in 09)
• “Talking” is now less than half of all mobile usage
• “Talking” is even on the decline (1.81 in 2009; 2.27 in
2008)
Sources: Nielson / comScore / Pew Internet Research
Mobile Madness
Mobile Stats: Why This Matters (cont…)
• Internet access via phones is outpacing wireless
access for PCs
• Mobile users will surpass 5 billion in 2010 (70% of
world pop)
• 500 million accessed mobile Internet worldwide in
2009
• AT&T claims that number will double by 2013
• By 2011, 85 percent of all new handsets will be mobile
Web ready
• More than 150 million users access Facebook via
mobile web
Sources: mobiThinking / ATT
Mobile Madness
Mobile Stats: What Corporations Are Doing
• Mobile marketing budgets will grow 150% by 2013
• Survey of Fortune 500 Companies:
• 61% will use it for sales/ecommerce platforms
• 56% for customer service and support
applications
• 73% believe a mobile site is highest priority
• 2010: Retail mobile apps have had 91% increase in
usage
• 2010: $2.2 billion of goods will be bought via
mobile devices
Sources: Kony Solutions / ABI Research / comScore
Mobile Madness
8. Strip your web site down to bare necessities (and
mobilize)
8 Ways To Drive Your Mobile Web Strategy
7. Develop expert status, lead-generation tools
6. Create visual product features (webisodes)
5. Foster collaborative, knowledge-based resources
Mobile Madness
4. Build customer access portals (real-time inventory
levels)
8 Ways To Drive Your Mobile Web Strategy (cont…)
3. Embrace “less Is more” mentality (micro
collateral)2. Create video introductions / value propositions
Mobile Madness
1. Provide auto-notification programs
A. Focus on customer touch points (esp for long
sales cycles)
A Few Bonus Tips
B. Open, collaborative platforms will spread your
brand virally C. Look at processes you can automate and
streamline
Mobile Madness
D. Always try to complete the cycle and drive sales
And Finally….
• It’s not a marketing panacea; it’s part of your
marketing mix • Don’t be afraid to experiment (and adjust along
the way) • Always think about the customer benefit first
Mobile Madness