need for speed #mobile: importance of speed and responsive mobile pages
TRANSCRIPT
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Need for Speed #Mobile
WEB DESIGN | SEO | PPC | SOCIAL
Andy ClaytonLead Designer - Atelier
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ARE YOU LOSINGCUSTOMERS?
40% of users will leave a page that takes longer than three seconds to load.
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Desktop = 53%Mobile = 34%Tablet = 12%
Mobile traffic in the UK has grown by 10% in the past year. Desktop usage has dropped by 10% within the same period.
More than half of Google searches now start on mobile.
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NETWORK SPEED
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THE CONSEQUENCESOF A SLOW SITE
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Mobile pages that are 1 second faster had a 27% increase in conversion rate
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Slow sites typically experience an increased bounce rate
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WHAT ABOUT SEO?
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RANK
If your website is slow it may not rank as well as faster loading websites in mobile search results.
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MOBILE EXPERIENCE
Websites which are not optimised for mobile will typically see lower rankings for mobile search results.
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HOW SLOW IS YOUR SITE?
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Google Page Speed testmysite.thinkwithgoogle.com
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Pingdom Tools tools.pingdom.com
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Web Page Test webpagetest.org
GT METRIX gtmetrix.com
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HOW TO IMPROVE THE SPEED OF YOUR SITE
• Server side improvements - http/2, Gzip compression, CDN• Content improvements - Minimise redirects, Reduce DNS lookups• CSS, JS and images optimisation - Minify Javascript, CSS, HTML ,
Optimise images
Site speed optimisation techniques can be divided into three categories
Cloudflare - www.cloudflare.com
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IN SUMMARY• Mobile traffic has increased 10% in the past year to 34% of all web traffic• Faster mobile sites can increase the conversion rate of your website by 27%• If your website is slow it could appear lower in mobile SERP’s• If you don’t have a mobile friendly website you could appear lower in mobile SERP’s