sosuite.co
DESCRIPTION
SoSuite intends to make social marketing easy for the "DIY" (do-it-yourself) social marketing practitioner. It's like a guided tour that masterfully integrates the art of social media with the science of social tools in a easy-to-use suite. Partial proof of concept is built on SaaS Springboard Platform and we're looking for $1.5M in funding to build with an eye toward an exit by sale.TRANSCRIPT
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Social Marketing Made Easy
saasventures.co | steve sue @ssue | rob bertholf @rob
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THE ART of Social is confusing...
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THE SCIENCE... is egg-heady.In Social, NOTHING’S EASY
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Target: “DIY” Social Practitioners
DemographicsPlanner/Manager
Small TeamFemale, 20-35
Aspirations Tech-Savvy
StrategicSmart
ExpectationsEasy/DIYPowerful
Fast
DIY = Do-It-Yourself
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Our Solution
Social Marketingfor Individuals
EASY
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Features
Low
HighPr
ice
Easy Complex
The Social Suite Marketplace
(Google)
(Salesforce)
(Oracle)
StartupGraveyard
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How We’re Different
BUILT-IN StrategyAnalytics via API“DIY” SMB Market
NO Built-in StrategyDeep Analytics
Enterprise Market
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Benefits of Strategy
GuidanceEfficiencyIntegration
Brand/ContentEngagement
Virility
OptimizationLeverageInsight
Strategy connects Social Arts with Social Science
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Our 8-Step Process
Strategy
BrandID
Writer
Keywords
Calendar
Engage
Message
Analysis
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Product Launch Strategy
Jan Feb Mar April May June Q4 2015AugJune Oct
Message BrandID Keywords Writer
Strategy Analysis Calendar Engage
SSCore
8 Pillar-Apps & 1 Killer Suite
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Entitlements
Intellectual Property- © Processes- ® Brand- “K” Trade Secrets
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Revenue Model
Month 18: Sales = Expenses
Year 1 Expenses to Sales
Low Cost- Focused Features- Low Selling Costs
High Customer Lifetime Value- High Velocity- Reasonable Revenue Stream- Low Churn
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Features
Low
HighPr
ice
Easy Complex
Sales Model
Low-price, High-velocity
StartupGraveyard
PHASE 1Low-Touch Sales
PHASE 2Med-Touch Sales
High-cost, Large customers,High-touch sales
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Promotional Strategy
Low-Touch Sales- Self-Service Signups- Free 30-Day Trials- High-Impression Opps.- Agency Partners- Ramp to Medium Touch
Growth Hacking- Target Small-Mid Mkt.- Target Social Industry- Authority-Building- Brand-Building (PR)- Use our own tools
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The Right Team
Steve Sue, CEO
Rob Bertholf, CPO
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Steve Sue, CEO
Design BA, UCLALaw JD, UC BerkeleyFounderBizGym.com (Entrepreneur’s Startup App)SaaS Ventures (App Development)StoryManager (Biz Dev | Web | SEO agency)
Mega-Resort ConceptualistLas Vegas, Bahamas, Asia, Europe
Information TechnologistAutodesk Impressions, Various Web
Biz & Branding ExpertSan Francisco, Los Angeles
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Rob Bertholf, CPO
@Rob First Twitter user in Hawaii
Military VeteranStaff Sergeant, US Air Force, Decorated
FounderSurrounds.Me (Blue Startups), SaaS Ventures, founded/sold Hawaii’s largest web design agency (700 clients)
InventorSystems & Methods Patent Author for Web Framework
InstructorSocial Media Strategy & Analytics University of Hawaii PNM
PATENT APPLICATION #US20060294199
Google Search Engine Optimization Expert
#1 of over 20 Million Results
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The Right Team
Significant Social Consulting
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Current Stage
On-GoingCommon Dashboard Strategic App Calendar App
CompletedApp InfrastructureData Core Message App Alpha
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Funding Request
$1.5M 6 Milestones50% Tech Dev.50% Marketing
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Exit Spectrum
Oracle
Salesforce
$689M$350M$326M$300M
Salesforce
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and that’s…. Soooo Sweet!Social Marketing Made Easy
saasventures.co | steve sue @ssue | rob bertholf @rob