solomo - social, local, mobile marketing
DESCRIPTION
The opportunities, statistics, and reasons why the social, local, mobile intersection should be so much more than an afterthought in your marketing planning.TRANSCRIPT
SoLoMoThe next big thing that’s the same as it ever was.
Tweeting? @AMA_Tulsa #SoLoMo @Mandy_Vavrinak
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Another New Acronym?
Social - Local - Mobile SEO SEM SMS LBE
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Same As It Ever Was...
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Social?- network
Local?- relevant
Mobile?- timing
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Same As It Ever Was
Channels and audiences Listen, Test, Track, Respond
- Everything you as a brand do… matters
New realities, new approaches- Optimize for usage and environment
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Why Mobile?
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Mobile Lifestyle
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77
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The Next Big Thing is Small
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Why Local?
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Social Drives Local
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Mobile Social Apps
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Social/Local Is Baked In
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What About “Non-Social”
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Mobile Share - Search
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What Matters Most
Google BookmarksStumbleUponTwitterFacebookGoogle +LinkedInEmailRadio, TV, Print
Siri, search the web for...
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Social Is Not A “Thing You Do”
Be findable for the right things Be usable/visible on the right platforms Be available via networks and channels Think different...
- Interactions in person need to feel organic, too
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Social Local Mobile - In Action
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Questions?Twitter @Mandy_Vavrinak