Revolutionizing

Digital Marketing with

SoLoMo

Social. Location. Mobile.

Leon CK Leong leon@techsailor.com sg.linkedin.com/in/leonck/

www.techsailor.com

www.fb.me/techsailor Singapore – Malaysia – China

Contact me on Email or Linkedin for a copy of the slides

SoLoMo Facts and Statistics

90% of

Singapore

owns a smart

phone”

- Mobile Marketing Association

“ World #1

58% of Singapore is on Facebook That is over 2.7 million users

- Socialbakers.com

Singaporeans spend the

most time on Facebook

39 minutes seconds per session

Americans spend 21 minutes

- Experian Hitwise

World #1

36% of Asia’s technology savvy markets

use location services to find restaurants

and entertainment venues nearby”

- TNS (Mobile Life study)

“

63% of the

respondents

in Singapore

are using

location

services”

- TNS (Mobile Life study)

“ World #1

5 cases

of creative SoLoMo

application in Insurance

Farmers Insurance strategically places their

blimp into popular social game, Farmville

Aviva’s “You are the Big Picture”

campaign puts people first literally

Innovative Endless Racing iPhone game

puts VrijVerzekerd.nl in the limelight

Google click-to-call triples sales from

mobile devices for AllState’s Esurance

Hiscox sells small business insurance

with Wi-Fi location-based Marketing

5 tips on building or enhancing

your SoLoMo presence

Tip #1 Devise a Holistic SoLoMo

Strategy

#1: Holistic SoLoMo Strategy

What are your objectives, target

audiences and KPIs?”

- Techsailor

“

#1: Holistic SoLoMo Strategy

Digital Marketing

Crossroads

Which Digital

Marketing platforms

and channels to use?

Tip #2 Develop Integration and

Synergy between Marketing

Platforms

#2: Integration and Synergy

Technology silos make it impossible to

understand both the impact of campaigns,

and the behaviour of customers, across

multiple channels”

- Forrester

“

#2: Integration and Synergy

Integrated Digital Marketing involves all

platforms and channels interoperating in a

synergized ecosystem” - Techsailor

“

Tip #3 Optimize the Customer

Journey

#3: The Customer Journey

We don’t do advertising anymore. We

just do cool stuff… We need to become

part of people’s lives and digital allows

us to do that.”

- Simon Pestridge, Marketing Director, Nike UK

“

#3: The Customer Journey

Map the customers’ journey through awareness,

discovery, conversion and advocacy

#3: The Customer Journey

Understand your

customers’ experience.

Optimize your Digital

Marketing and customer

interaction strategy.”

- Techsailor

“

Tip #4 Build an engaged

Community

#4: Community Building

Focus on how to be social, not on

how to do social.”

- Jay Baer

“

#4: Community Building

Conversation is king. Content is just

something to talk about.”

- Cory Doctorow

“

Tip #5 Structure actionable

Performance Measurements

#5: Performance Measurement

#5: Performance Measurement

Define Metrics

Align with strategy

Derive actionable insights

The 5 tips

Devise a holistic SoLoMo Strategy

Develop integration and synergy between

marketing platforms

Optimize the Customer Journey

Build an engaging Community

Structure actionable performance

measurements

DO NOT venture into SoLoMo unless

you’ve figured out how to…

SoLoMo Thursday by Techsailor

Visit SoLoMoThursday.com

Leon CK Leong Business Relations Director

Techsailor Group

www.techsailor.com

www.fb.me/techsailor

Thank You!

Email me leon@techsailor.com OR

Link me in sg.linkedin.com/in/leonck/

If you would like to have a copy of the slides…